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Chapter 1076
Hu Yan's words made Liu Xiaoguang a little speechless, "Is this regulation specifically for Chinese tourists?"

"It should be, other countries don't buy as much as we do."

Liu Xiaoguang remained silent.

Yang Leping said depressedly, "It's so embarrassing that I have thrown it abroad. Can't you buy milk powder if you have money, shit!"

Hu Yan picked up Yang Ruoyu and burped her, "There is nothing we can do about it. In our group of mothers, sisters often recommend milk powder to each other, and the ones we recommend are basically foreign brands."

"Leping, our old Longfor Group also produces milk powder, what do you think?" Liu Xiaoguang asked suddenly.

Yang Leping was taken aback, he didn't expect Liu Xiaoguang to say that, but he nodded immediately, "Laolonghu Group has its own ranch, I think it's okay to produce milk powder."

Huang Linlin and Hu Yan also expressed support for Liu Xiaoguang's idea.

"Now the mainstream milk powder on the market is all foreign brands, and domestic brands are not competitive at all. If they are good enough to make high-quality milk powder, they will definitely be welcomed."

"That's right, when Bao Ma buys milk powder, she won't have to worry about it like now."

The two did what they said, and Liu Xiaoguang asked his colleagues in the marketing department to conduct research on the milk powder market.

The milk powder market in Huaxia is basically occupied by foreign brands such as Queshi and Nengen.These two companies are international giants, and they have been deeply involved in the dairy industry for many years.

It is by no means easy to seize market share in the hands of these two companies.

"The easiest way to master milk powder production technology is to acquire a milk powder company. We can buy a poorly managed milk powder company, understand the milk powder production process, and then rely on our high-quality milk sources to compete with these foreign companies." Yang Leping Give your own advice.

This idea is very appetizing to Liu Xiaoguang.By acquiring a milk powder brand, you can understand the process of milk powder production and sales.In addition, Liu Xiaoguang also wants to know why domestic milk powder brands cannot compete with foreign brands.

The acquisition of the milk powder brand was led by Yang Leping.

After this period of observation, Liu Xiaoguang discovered that Yang Leping was very good at negotiating with other companies.It may be because Yang Leping is straightforward and doesn't like to go round the clock. He has a different negotiation style from other entrepreneurs, and it is easier to gain the trust of the other party.To put it bluntly, it was Yang Leping who was born with a social aura and could chat with anyone.

So Liu Xiaoguang simply asked Yang Leping to be in charge of Laolonghu Group's external acquisitions.

Soon, Yang Leping got in touch with Xinle Baby Food Co., Ltd.

Xinle Baby Food Co., Ltd. is an old brand in Huaxia.When Liu Xiaoguang and Yang Leping were young, Xinle milk powder was a well-known brand in China.However, both of their families were poor at that time, so they never drank Xinle milk powder when they were young.

Although Xinle milk powder used to be extremely brilliant, in the past ten years, a large number of foreign brands have entered China, causing Xinle milk powder's market share to be continuously eroded.At this time, Xinle Baby Food Co., Ltd. was unable to make ends meet.The workers have even been owed three months' wages.

The negotiations between the two parties went very smoothly. Yang Leping and Xu Wenhui, the general manager of Xinle Baby Food Co., Ltd., only met twice before they agreed on cooperation.

After two months of communication, Yang Leping and Xu Wenhui finalized the final acquisition contract.

Laolonghu Group invested [-] million yuan to acquire Xinle Baby Food Co., Ltd. with full rights.Including the company's fixed assets and all liabilities.

As a giant enterprise in China, every acquisition of the Laolonghu Group will attract widespread attention.

The capital market is generally not optimistic about this acquisition.

The Laolonghu Group invested [-] million to acquire Xinle Baby Food Co., Ltd. Although the price seems not high, Xinle Baby Food's limited debt is as high as [-] million.

On the whole, Laolonghu spent more than [-] million yuan to buy the empty shell of Xinle Baby Food Co., Ltd.

The competition in the milk powder industry is fierce, and the market share of domestic brands in China has been declining year after year.Except for selling fresh milk, Laolonghu Group has almost no experience in dairy product sales.

Various unfavorable factors make professionals generally look down on this acquisition.

After Laolonghu Group took over Xinle Baby Food Co., Ltd., it changed the management of Xinle Baby Food Co., Ltd.A lot of money was spent to recruit Zhao Qian, who had served as the president of China District in Queshi Group, as the general manager of the company.

To everyone's surprise, Xinle Baby Food Co., Ltd. did not immediately produce products. In addition to clearing the inventory, the company devoted all its energy to the research and development of new products.

Xinle Company cooperates with Huaxia Guoguo Nutrition Association, Pediatric Health Association and other professional organizations to conduct a comprehensive statistical analysis of the nutritional status of Huaxia Guoguo children aged 36 to [-] months.Combined with the national nutrition and health standards, write a fifty-page research report.Comprehensively analyze the needs of Huaxia children for various nutrients.

In addition, the research team of Xinle Company has improved the milk powder processing technology, so that the nutrients in the milk powder are more conducive to children's absorption.

After a series of preparations, Xinle Baby Food Co., Ltd. launched its first product, Xinle Gold Milk Powder, six months later.

Zhao Gan has high hopes for this new product.He believes that Xinle Gold Suit will definitely help Xinle Company to turn around.

As a result, this product hit the street without any surprises.

It's very thorough, the kind that doesn't have any splashes.

The research and development and production costs of nearly [-] million Chinese yuan have not been recovered.

Several financial media ridiculed the failure of Xinle Milk Powder.

"The old Longfor Group has lost the milk powder market."

"Always be in awe of the market, money is not the answer to all problems."

"Will entering the milk powder industry become the Waterloo of the old Longfor Group?"

"Domestic milk powder, where is the way?"

With a few questions, Yang Leping was so angry that he couldn't eat.

Zhao Gan was very depressed and blamed himself, and almost asked Liu Xiaoguang to take the blame.

Liu Xiaoguang was very calm, "The reputation of domestic milk powder has been ruined. It will take at least three to five years to win it back. Just do it with confidence and boldness. Just remember one thing, insist on the quality of the product and serve the children Responsible."

"Since I choose you as the manager of Xinle Baby Food Co., Ltd., I will naturally support you."

Liu Xiaoguang's words moved Zhao Qian's heart.

"Mr. Liu, don't worry, in five years, I will make Xinle milk powder the top three in the country!"

Zhao Qian made a vow.From then on, Zhao Gan devoted all his energy, from the selection of milk sources, to the improvement of the milk powder production process, to the expansion of the market, he was in charge of everything.

(End of this chapter)