back home as anchor

Chapter 1021 Reform
Yang Leping did not pour wine for Liu Xiaoguang, because according to Liu Xiaoguang's habit, he almost never drinks on weekday nights.

But today, Liu Xiaoguang said to Yang Leping, "Pour me a drink too."

Yang Leping was a little surprised, then poured Liu Xiaoguang a glass of wine with a smile, "Drink less, so as not to delay work."

The three of them clinked glasses, and the slightly spicy white wine entered their throats, and Liu Xiaoguang's exhaustion eased to some extent.

"Brother Guang, tell me about this IBN consulting company."

Yang Leping is full of curiosity about IBN Consulting Company. He can't understand how a company that does not produce any products can survive.

Liu Xiaoguang took a piece of pig's ear, chewed it carefully, swallowed the pig's ear, and then said, "Have you heard of the IBN computer?"

"I've heard of it. The computer I used before was of this brand. Is there any connection between these two companies?"

"It's actually a company."

"A company?" Yang Leping's eyes widened. "Brother Guang, are you joking? Isn't IBN a computer manufacturer? How could it be related to a consulting company?"

"IBN Group was a computer manufacturer at the beginning, and its products include computers, printers and other electronic products. It is quite famous in the industry. In addition to the excellent product quality, IBN Group also has made great achievements in management At the beginning of this century, the electronic product industry encountered a crisis, and many powerful manufacturers suffered heavy losses in this turmoil. After the crisis, everyone was surprised to find that although the sales of IBN declined, the net profit did not decrease. It was at this time that the management model of the IBN Group attracted everyone’s attention. Some companies began to ask the managers of the IBN Group to guide them. Later, more and more companies invited the management team of the IBN Group to guide them. The group simply set up a consulting company to guide the company's operations and financial issues. Now, the business of IBN Consulting Company has become the main growth point of IBN Group's profits."

Liu Xiaoguang's explanation made Yang Leping fall into deep thought.

It took a while before he spoke, "Brother Guang, it's really 360 lines, and you can be the number one!"

"The purpose of inviting the IBN consulting team to Longfor e-commerce for guidance this time is to improve the operational efficiency of Longfor e-commerce, reduce contract cancellation costs, and increase the competitiveness of Longfor e-commerce. If the cooperation is effective, then I will promote this cooperation. To the entire old Longfor Group."

At this time, Yang Leping thought of a question.

"Brother Guang, are their charges expensive?"

"The fees charged by IBN vary according to the size and business of the company. Longfor E-Commerce signed a one-year contract with IBN, and the fee is 300 million Chinese yuan."

"300 million!" Yang Leping was shocked by this number.

"Don't worry, this money is definitely worth it." Liu Xiaoguang was very calm.

Yang Leping took a sip of wine, "I hope so!"

The return policy turmoil had a negative impact on the sales performance of Longfor E-commerce.

In the first month after the return policy turmoil, the sales of Longfor E-commerce fell by 20.00%.

This is the first time that Longfor E-commerce has experienced a decline in performance in the past five years.

Liu Xiaoguang is not surprised by the decline in performance.If Longhu E-commerce made a mistake, it must pay for its mistakes.

However, the situation reported by marketing manager Yu Zhen caught Liu Xiaoguang's attention.

"Mr. Liu, the return rate of Longfor e-commerce reached [-]% last month! Moreover, a large part of them are malicious returns."

"Malicious return?" Liu Xiaoguang was a little surprised.

"Mr. Liu, there are many groups on the Internet who hate Longfor E-commerce. They take advantage of Longfor E-commerce's return policy to purchase goods from Longfor E-commerce. After using the goods, they return the goods to Longfor E-commerce. Its name is "Practice justice for the sky, and it has brought a lot of losses to Longfor E-commerce."

"Is there really someone doing something that harms others and does not benefit oneself?"

"Well, and there are a lot of them."

That night, Liu Xiaoguang shared with his friends the difficulties encountered by Longhu e-commerce in the live broadcast room.

"Brothers, Longfor E-commerce made mistakes when formulating the return policy, but Longfor is working hard to correct its own mistakes. According to our statistics, many consumers take advantage of Longfor E-commerce's return policy and maliciously return products. This affects Longfor E-commerce. normal operation."

"And this situation, Brother Guang, why did they do this?"

"I have seen such groups on the Internet. They specifically take advantage of Longfor E-commerce's return policy to return used products to Longfor E-commerce, and say that they are acting on behalf of the sky."

"What face do they have to say that they are doing justice for the heavens? They just want to take advantage of Longfor E-commerce."

"I now somewhat understand why Longfor E-commerce doesn't implement a seven-day no-reason return policy in China."

Water friends expressed sympathy for the experience of Longfor e-commerce.

"Brother Guang, Longhu E-commerce will not terminate the seven-day no-reason return policy?"

"No, this is my promise to Huaxia consumers. Longfor E-commerce will always implement seven-day unreasonable returns in the Huaxia market." Liu Xiaoguang stated in the live broadcast room.

"He did what he said, Brother Guang did a great job!"

"I hope everyone can support Longhu E-commerce. We still know Brother Guang's character,"

"The product quality and service of Longfor E-commerce are second to none in China. Such an enterprise should not be forced to die."

"Just because Longfor E-commerce has made mistakes, it cannot be denied the opportunity to correct itself."

More and more water lovers expressed their support for Longfor E-commerce.

After a month of research, the IBN team put forward suggestions for optimizing the management system of Longfor E-commerce.

In the view of the IBN team, the management system of Longfor E-commerce is too complicated, which reduces the work efficiency of Longfor E-commerce.

According to the suggestion of the IBN team, Longfor E-Commerce divided the management into marketing department, logistics department, human resources department, finance department and R&D department.Each department is independent of each other and reports directly to Liu Xiaoguang.

In addition, the IBN team also put forward its own opinions on the financial system of Longfor e-commerce.Longfor E-commerce is affiliated to the old Longfor Group and does not have its own independent financial system.When Longfor e-commerce encountered a crisis before, Liu Xiaoguang directly allocated funds from the old Longfor Winery to support Longfor e-commerce.

Although this situation facilitates the transfer of funds, there are also financial problems for Longfor E-commerce.It is very inconvenient for Longfor E-commerce to collect statistics on revenue and expenditure.Every time the revenue is calculated, the old Longhu Group's appropriation needs to be excluded.

Following the advice of the IBN team, Liu Xiaoguang began to build Longfor E-commerce's own financial system.

(End of this chapter)