Since ancient times, talented people have been born in the Red Chamber

Chapter 326 How big can a tabloid be? (first update)
Chapter 324

The content of the mansion newspaper is mainly His Majesty's imperial edict, daily words and deeds, government decrees and bulletins, official memorials and lists of officials at all levels, work reports of provincial temple supervisors and other institutions, and battle reports of frontier garrisons.

In the second year of Song Zhenzong Xianping, it was stipulated that the Privy Council should review the sample report in advance to prevent the military secrets of the Song Dynasty from being leaked.

In addition, the residence newspapers of the Song Dynasty were generally only sent to the chiefs of government departments at all levels, and bureaucrats and gentry other than the chiefs saw only copies of it.

In addition to the official newspapers, there was also a similar publication called tabloids, which were mainly published in the Bianliang area, and the publication period was not fixed.It is also sometimes referred to as "news", which makes the connection between news and newspapers.

The publishers of the tabloids are generally officials and envoys, middle and lower-level officials of government agencies, or some book shop owners.

The source of their materials is the "internal investigation", "provincial investigation" and "yamen investigation" within the palace and government agencies such as provinces, monasteries, prisons, and divisions to report news.Its content is mainly "political secrets of the court" that have not been made public, or the emperor's edicts, ministers' announcements, and official appointments and dismissals that the official newspapers are not going to publish or have not yet published.

The publication of tabloids often violated the prohibition on news leaks, and was severely banned by the court for the crimes of "creating false rumors" and "spreading chaos".

But the problem is that this is the most tolerant era for scholars in the Song Dynasty, and those newspapers will be banned at best, and at worst they will start again with a different vest.

"Therefore, there are endless tabloids, and generally speaking, the court turns a blind eye and generally ignores them as long as they do not involve confidential matters. After all, such tabloids are not popular in Tokyo. In Bianliang, there are not twenty copies but about ten copies..." At this point, Li Gefei was both proud and a little headache-stricken.

"After all, there are too many scholars in Tokyo and Bianliang during the Song Dynasty. Many scholars can make a fortune by taking advantage of this opportunity..."

"Thank you Xuezheng for clearing up my doubts. Xuezheng has learned a lot..." What the hell, this is simply a copy of various political news and gossip in later generations.

The scholars of the Song Dynasty were the most honored. The most important thing is that the general knowledge rate of the prosperous Song Dynasty was because the four peoples could pass the imperial examination, so the literacy rate of the Song Dynasty almost reached [-]% of its population.

Although not everyone can utter written words, they can recognize the signs in those cities and the words in the books.Bianliang, in particular, is the base camp for scholars.

And even for this kind of tabloid, the circulation of each copy seems to be between three and five thousand copies, and some tabloids even have sales of seven or eight thousand copies.

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"Master, what's the matter with you, sitting in the carriage with such a pile of torn papers in a daze..." Li Shishi yawned coquettishly, and couldn't help muttering in a low voice.

"Of course it's because I came up with a brilliant plan to make money, oh no...it's a propaganda tool to open up my Great Song people's wisdom and guide public opinion." Wang Yang turned his head and gave Li Shishi and Liu Yiyi a smirk. He raised his eyebrows and smiled.

"It seems that your master is going to get rich again, hey? Why do you want to say again?" Liu Yiyi gave Wang Yang a lazily glance, and then said sarcastically.

"Do you know what these are?" Wang Yang shook the thin paper that was different from the rice paper in his hand. What he was holding in his hand was not the palace newspaper of the court, but those.

"Isn't it just some tabloids that only know about sensationalism? Could it be something else." Liu Yiyi curled her ruddy and sexy lips.

"Do you know this is a tabloid?" Wang Yang couldn't help being stunned.

"Of course I know. For such a tabloid, the former teacher of my family once copied the tabloid for a bookstore for a period of time. Most of it contained some old news, but those bad people changed the title and printed it out to sensationalize..."

Wang Yang couldn't help being taken aback, ouch, is there a headline party in this era?It seems that the bad habits of news and entertainment personnel have been popular since ancient times.

"Master, do you want to run a tabloid like that?" Li Shishi also understood what Wang Yang meant.

"I want to run a newspaper, but not something low-grade and unstandard..." Wang Yang said, shaking the tabloids in his hand.

"Then what kind of news are you going to make? Could it be that you are going to find some royal secrets?" Liu Yiyi couldn't help but her eyes lit up, and she also thought that Wang Yang not only knew His Highness Duan Wang, but now he is even with that young man. The relationship between the emperor seems to be good.

"No, what I'm going to do is a Bianliang Weekly Newsletter, which will be divided into several sections, with important news about the current affairs of the Great Dynasty, and of course, various life information about the most concerned about us ordinary people.

For example, this spring, there is plenty of rain, and the price of vegetables in Bianliang, Tokyo has risen or fallen compared to last year, or people who come to Bianliang from other places may use this newspaper to know what the house price is in which area of ​​Bianliang, Tokyo , where is there any lucky house for rent or sale..."

Following Wang Yang's words, the two women were stunned. It never occurred to them that the newspaper Wang Yang wanted to run was not such a high-level national government affairs, but these market affairs.

"This, can you see this?" Li Shishi and Liu Yiyi looked at each other and asked.

Wang Yang looked at these two beautiful girls with puzzled expressions, and the corners of his mouth raised a proud arc. "In addition to the previous ones, there will also be a special section for women, for example, how to make up for women with round faces to look thinner, and how to make women with long faces look round, or what color is suitable for what kind of women to wear... ..."

At this moment, the two women, Li Shishi and Liu Yiyi, couldn't help but shine. "Can these still be taught?"

"Of course I can. Think about it, aren't there several old ladies who are good at makeup in our building? They must be the most experienced and have the most say..."

"Yes, but those are their eating skills. They have taught other people, what will happen to their lives in the future?" Li Shishi couldn't help hesitating.

Wang Yang laughed and rubbed Li Shishi's head. "There are so many people who can read and write, but how many people can write well? Besides, Wang has to pay them for the manuscript..."

"In addition to these, you can also write some small stories and put them on it for serialization to attract long-term customers. Over time, you will have a solid readership."

"I heard you say so much, but they are all advantages. Doesn't this newspaper have any disadvantages?"

"Of course there is, and the disadvantage is not small, that is, once this newspaper gets bigger and bigger, it will easily become jealous..." Wang Yang sighed helplessly.

"How big can a tabloid be?" Li Shishi couldn't help asking curiously.

"If a newspaper is bought by thousands or even tens of thousands of people every day, how big of an influence do you think it will have?" Wang Yang couldn't help but think of some of the newspapers and periodicals of that time before the rise of emerging electronic media. The magazine's circulation is so large that it is absolutely outrageous. It can be said that as long as you are willing to print, you can make money.

(End of this chapter)