game development savior

Chapter 181 Promotion outside the circle
There are many ways to choose from to find ways to place advertisements outside the circle.

But in view of the fact that "Prototype" was banned and hungry, it was necessary to choose the most suitable promotional channel for the game.

Introduced a co-branded version of "The Prototype" on a childcare product?

It's not suitable either, is it?
As for Han Qi's final choice, there are deeper considerations.

Assistant Luo Shan made a good suggestion - he first said that he could consider TV shows.

It's just a show he recommends, not a normal regular TV show.

It's the same TV show in the black zone.

At the same time, it is also a TV show that fits the style of the "Prototype" game very well.

The program is a pheasant branch TV station specially set up by a large TV station for gray programs.

This newly established TV station itself is basically an empty shell.

But since last year, this pheasant TV station has recruited a group of people and put on a new program.

The program group and several large prison chains have reached a strategic cooperation agreement, launching many joint activities and joint products.

One of the hottest new shows.

It's called - "24 Hours Countdown to Death"!
The content of the program is very clear—purchasing the right to live broadcast the last 24 hours of death row inmates, including the part of the execution.

If it is in a movie, there is a high probability that death row inmates will be allowed to participate in various escape activities, and the cruel and bloody competition will be used to attract the audience.

Of course, the mainstream laws of Cyberstar's major super cities will not allow this.

Therefore, the situation of using death row prisoners to participate in bloody escapes like the movies on Earth will not happen.

But even so, there are still many viewers who are very interested in the dying day of the death row.

"24 Hours to Death" is one such show.

Viewers can watch the last days of notorious criminals in many prisons around the world through a live camera lens.

To die calmly, or to be too scared to hold chopsticks?

Do you want to have a big meal on your last day, or do you want to pay a sex doll for one last orgasm?
Is it a tearful farewell to a loved one?

Or have a final conversation with the victim?

In different prisons around the world, death row inmates in different situations often have their own characteristics.

And the final execution process is not the same.

From injection to shooting, from the electric chair to hanging, and even the occasional more brutal and warning form of modern torture.

The program production level of "24 Hours Countdown to Death" is very high, and the content can also satisfy the curiosity of many people.

But the program is not pure sensory stimulation, but there are some deeper insights to sublimate.

So after it was broadcast, it received wide acclaim and has become the most popular informal TV program.

This point is quite similar to the ghost game.

Ghost games are now the face of underground gaming.

And "24 Hours Countdown to Death" is probably the representative of underground TV programs.

Of course, the circle of TV shows is very different from the game industry.

They cannot be classified into the same category simply because they are all underground programs and underground games.

But in any case, the audience of "24 Hours Countdown to Death" is generally a group with strong curiosity and strong acceptance of things in the underground circle.

And as a paid program, it is very natural for these viewers to turn to spend money to buy underground games.

After the employees put forward suggestions, Han Qi learned about it on the Internet and conducted a wave of analysis.

After analysis, Han Qi believes that "24 Hours to Death" has a massive audience and has certain similarities with the underground game market.

Even the final climax of the show—the execution—happens to fit the gist of the Prototype game to a certain degree.

If Han Qi wants to advertise "Prototype", "24 Hours Countdown to Death" is simply the best platform!
Although Han Qi personally doesn't like the content of the program very much, and thinks it is very barbaric.

But considering that this is Cyberstar, there will be programs like "24 Hours Countdown to Death".

It seems to be very normal.

At least it is a little more civilized than the bloody battle royale of 100 dead prisoners on an island at the beginning of many movies!

Besides, Han Qi wouldn't point fingers at other people's dinner shows.

As a pragmatic businessman, Han Qi pays more attention to the actual effect of advertising.

After the meeting, Han Qi conducted more investigations on "24 Hours Countdown to Death".

It feels true that this show can play a very good publicity effect on the game.

worth investing in.

That being the case, then there is nothing to hesitate.

Han Qi decisively contacted the TV station and put forward his own request: within the next week, "The Prototype of Massacre" will become the main advertiser during the program.

The influence of "24 Hours to Death" is already very good, especially the recent shows.

It also happens to be a notorious serial killer's death penalty show, and the heat is high.

The effect of playing advertisements during prime time is definitely worth looking forward to!

Let "Prototype" go out of the circle, attract more potential consumers to enter the underground game market, and make ghost games gradually become the master of the underground market.

For this reason, we will not hesitate to spend high advertising fees!

For a week of advertising, Han Qi needs to pay more than 3000 million yuan in advertising fees.

Judging from the attributes of an informal semi-underground program, the advertising fee of 3000 million yuan a week is indeed a very high figure.

However, the recent popularity of "Countdown to Death 24 Hours", coupled with the overlapping of target user groups.

Let Han Qi think that this advertising fee is worth investing.

Sign the contract decisively and make money!
Ghost Studio won the main advertising rights for the last week of the program "Countdown to Death 24 Hours", allowing "Prototype" to get a very effective advertisement.

What is the specific effect of a popular TV program advertisement on increasing the sales of a game?

As a major marketing player, Polar Bear Company knows this best.

Although Polar Bear is a monopoly-level super enterprise in the industry, every time they release a new flagship game, they often invest huge marketing expenses.

In some games, it may even appear that marketing costs far exceed development costs.

Those studios under the polar bear that are not the main force of the ace, will their new games be successful?

To a large extent, it depends on how much publicity resources can be obtained within the company.

If you can’t get promotion, you’re basically out of business.

And if you get a lot of publicity and promotion resources, it's like a pig can take off!

(End of this chapter)