game development savior

Chapter 100 Highlighting the Role of Advertising

Han Qi's idea is very clear.

It's clear and simple.

I want to take advantage of the popularity of "Max Payne" when it just came out and get the name of the new game out first.

For the new game, Han Qi's private preparations are almost done.

After a little pressure, you can officially start work.

The apartment building where Han Qi lives is in an ordinary apartment on the 122nd floor.

A man close to 40 years old was dragging his tired body home.

After entering the door, it can be seen from the uniform, certificates, badges and other things he took off.

The man is about 40 years old.

It was a PNPD agent.

His name is Shi Yizhan, he once participated in the war, and later worked as a guard in a certain factory in another city.

That factory closed down last year, so Shi Yizhan came to Suzaku City to work because of his war experience and excellent combat skills.

At an older age, he became a PNPD agent.

It's not easy.

You must know that some agents who cannot adapt to long-term stimulants and prosthetic body modification will face the crisis of layoffs when they are around 40 years old.

As for Shi Yizhan, he was able to work in the PNPD in Suzaku City when he was close to 40 years old.

This fully proves that his ability is indeed outstanding.

When Detective Shi Yizhan came home, his 11-year-old son ran over and hugged Shi Yizhan.

"father!"

"Are the PNPD agents as brave as in the game?"

Like in the game?
Shi Yizhan didn't understand the situation at first, but he asked and learned that it was a game about PNPD agents.

"There is still a game with the theme of agents? Even us PNPD agents are treated as positive characters?"

"It's rare!" Shi Yizhan laughed at himself, "I've been in Suzaku City not long ago, and I have a deep understanding of the bad reputation of the security group in Suzaku City."

"If I were making a game, I would probably make PNPD the villain, right?"

Shi Yizhan, who was surprised by the detective game, came to his room with his son quite interested.

After watching it for a while, Shi Yizhan felt that this game...

it's actually very good!
I felt the excellence of this game just by watching my son play it.

This plot...

It seems extremely exaggerated, dark and desperate.

But as a veteran, Shi Yizhan knew that the plots in those games were actually exaggerated.

In reality, prototypes can be found.

Reality is often less logical than games.

"What kind of game company is this ghost? It's not bad. It understands our difficulties."

"These days, not many people understand PNPD."

The son turned his head again and asked earnestly, "Dad, is this PNPD agent?"

Shi Yizhan hesitated.

"Yes."

"I think……"

"Yes."

Obviously still a child's son, he suddenly said firmly: "I want to be an agent in the future!"

"Be a great hero!"

The same thing happened in an agent school in another super city.

Li Kai, a young preparatory graduate, said to several other brothers in his dormitory.

"Did you see it? Did you see the comments on the Internet?"

"The people still love us."

"Some of our work has not been done well. It is normal to complain and even abuse, but as long as we fight hard."

"There will still be a bright future."

"Before, I thought that even PNPD, one of the best security groups in the industry, could not satisfy the citizens."

"Seeing how PNPD is scolded, I doubt the future."

"To be honest, I have contacted my family before and wanted to find another job after graduation."

"But now, I have strengthened my confidence."

"Is Suzaku City the worst city? Is it the detective's nightmare city?"

"I know it's true, but I still want to try! Agent Payne in the game, he has a dream of Suzaku City."

"I have that too!"

The brother who slept on the upper bunk of Li Kai also said: "Haha! You think the same as I do! I want to go to PNPD too!"

"It's not because of the good benefits of PNPD, but because of Suzaku City!"

"I know that Suzaku City is hell, but I am the messenger of hell who rampages in hell!"

"Damn it! Fucking Suzaku City! I want to conquer this city!"

The roar of the brother on the upper bunk ignited the atmosphere in the dormitory, and the other brothers followed suit.

"Fucking Suzaku City! Fucking gangs!"

"Fucking company dog!"

"What the hell, PNPD!"

After Li Kai laughed, he said, "Okay, be ambitious! Just like Payne in the game, he still insists on the glory of our agent despite all the difficulties."

"I can too!"

"I can do it too."

"Even if it is Suzaku City, I want to conquer it."

"This is the glory of our brother detectives."

An agent who might have been a potential loser has now become a firm believer.

Became a 100% reserve agent.

Attract more recruits to join the army.

Let public opinion become slightly more relaxed towards PNPD.

These are exactly what PNPD wants.

And now it looks like the game is doing what they want it to do.

If this momentum continues, PNPD will definitely be satisfied.

This time, an advertising and marketing campaign worth billions is worth the money.

Inside the PNPD's headquarters building, there are workers coming and going-from ace star agents to hired workers who are temporarily invited to move things.

All armed with a set of Max Payne.

Not everyone among them is interested in games.

But it’s given for free anyway, don’t want it for free.

It is OK to take it back to make my son happy, or sell it directly in the seafood market.

Yes, within PNPD, a set of "Max Payne" was distributed to every employee.

It is also an employee benefit.

It is also an internal incentive for employees!
Look how bad the previous security guard group was!

Look at Agent Payne's strength in the face of desperation!

"What qualifications do you have for not working hard?"

It’s hard to say whether employees are qualified to not work hard.

But at least, Lee Smith and his brother Li Honghao, as well as some other company executives, board members, etc.

I am satisfied with the reputation of "Max Payne" after its release.

In Lee Smith's office, several company executives are chatting relaxedly.

As the game went on the market for a few days, word of mouth continued to rise. It can be said that this time it was a big gamble.

Bet right.

Now the PNPD not only hopes to see games continue to play an advertising role.

I even started to have expectations for the sales revenue of the game.

Originally, before, including Lee Smith himself, and most of the board members.

They all think that Ghost may be a powerful designer, and his "Max Payne" can bring in 20 billion or even 30 billion in revenue.

But the income of 20-30 billion yuan, after deducting the cost and fixed income of the aerial fortress floating vehicle, can't make much money.

But now the sales momentum of the game is so good, and the reputation is also very good.

Promotional activities are still going on.

According to the forecast of the latest professional mathematical model, the sales volume of "Max Payne" in the first week is expected to exceed 750 million sets!

After deducting the channel share, you can get more than 8 million in revenue.

This is already a quite exaggerated number.

Because in Cyberstar, polar bears monopolize almost 90% of the game industry, many players only know polar bear games.

In other games, no matter how hard you try, you can't get the platform of Polar Bear.

Even though the ghost game had a good reputation before, even though it has been vigorously promoted by PNPD this time, it has been sold through all channels.

It stands to reason that the sales of the game cannot reach the level of polar bears.

And "Max Payne", achieved.

You know, the previous Odin Studio's "13th Century Conquest" sold only 900 million sets in the first week.

As for Odin Studio, it is one of the studios with the best momentum recently under Polar Bear, and the call for entering the ranks of Ace Studios is very high.

Odin's game, 900 million in the first week.

Ghost's Game, 750 million in first week.

It is close to the level of Odin Studios, and it beats an ordinary mid-to-lower Polar Bear Game Studio!

For non-polar bear games, it is unimaginable to achieve the same level of sales as polar bears.

In the past, it was not possible to produce one in a few years.

And the ghost, the little ghost, did it.

The sales trend in the first week is strong, and the follow-up will definitely be strong!

According to the forecast of this model, the overall sales volume will exceed 3500 million sets!

It is not a big problem for the sales revenue of the game to exceed 40 billion.

If they really get more than 40 billion in game revenue, then remove the 30 billion payment for the Sky Fortress floating car, and then deduct the 5 million game development funds for Han Qi.

The rest of the money will be deducted from the publicity expenses for promoting the game this time.

There are hundreds of millions left!

Regardless of the remaining hundreds of millions, it is only a small part of the total game sales.

But for PNPD, in this business, they sold the slightly embarrassing positioning of the aerial fortress floating vehicle.

Received hundreds of millions of additional income outside of the main business.

More importantly, the reputation of the entire PNPD has also been effectively improved.

The sharp protests of the citizens of Suzaku City, which are about to erupt, are also expected to temporarily ease.

Lee Smith was very excited-because he knew that this time he would win a big victory at the board meeting.

A happy Lee Smith said: "The game "Max Payne" is really good."

"Even at my age, I can feel the fun of the game when I play it, hehe."

Knowing that Lee Smith was about to make a big splash on the board of directors, other high-level executives who hadn't stood up to the team all agreed.

"This is Li Zonghui's eye for talent! A gamble worth billions, a gamble on your own future!"

"Other people come to preside over the work of PNPD, even if he has this resource."

"I don't have the courage! Those mediocre people who don't see the importance of advertising to us at all, how can they have the courage to bet on a small workshop on a billion-dollar project?"

"With Mr. Li's vision and courage, I will support Mr. Li until 2100!"

Lee Smith said cheerfully: "Haha, even if you are all young men under the age of 70, I don't think they will be able to do it in 2100."

"Too much pressure, haha!"

(End of this chapter)