Big stars who came out of football

Chapter 25: Chapter 25: Claire Express 3
Claire sat on the bench with a blank expression. Claire supported his head with his left hand, staring blankly at the unpredictable playing field~
Sir Ferguson, who had just finished arranging the on-site tactics, turned his head and glanced at Claire's calm face. Sir Ferguson muttered in his mouth: "This little guy is not in a hurry when he sees Wenger's full defense?"

If Claire's uncle was present, it would be obvious at a glance that this is Claire's favorite pose in a daze.

Everything in Claire's mind is what Danielle Sharp just said to him in the player tunnel, "You are popular, and the song you sang has been played more than 1000 million times on YouTube." time!"

When Claire heard the news at first, the fetters of her body resisted unconsciously~
But Claire quickly suppressed the fetters, because Claire murmured to herself: "Do you think you can sleep with a big star with just one song? Don't you know that they are currently interviewing for the heroine of Transformers Is it? If someone really gets an interview and becomes popular with this role, then you are shit."

Claire, who was pretending to be calm, sat on the bench without saying a word, and didn't even know that Park Ji-sung, who had been trying to get close to Claire, had already played. Claire tried to take a deep breath and gradually calmed down, then started again. It's his own imagination~
"Hiss, according to the normal logic, I remember that after a grassroots quickly became famous, shouldn't there be a lot of fans cheering for him? Shouldn't the endless stream of brand owners and music publishing companies make me picky? ? Why is there no movement at all?"

While Claire was sitting alone on the bench, talking hysterically, the boss of Manchester United had already met with several groups of brand managers in the conference room of the commentator's wing of the South Stand.

Malcolm Glazer sat in the small conference room and looked at the secretary behind him and asked, "How many brands are here today?"

"Boss, so far, apart from Audi and Aon Clothing, which have already reached cooperation with us, there is no brand owner who has reached a negotiation with us, and I heard that Mr. Dennis has received several during the intermission. brand contacts."

After Malcolm Glazer heard the secretary's report, regardless of the poor sound insulation of the small conference room, he picked up an ashtray and threw it at the wall: "FXXK! This damn Dennis, relying on His seniority at Manchester United puts pressure on the boss!"

The female secretary didn't dare to say anything when she saw her boss like this. After all, the boss and Sir Alex Ferguson were in the entire Manchester United system. She dared not offend anyone. If she offends any one, she may lose her job.

The female secretary timidly raised her head and reported cautiously: "Claire's three-game contract was signed by you with your nod at the time. Mr. Dennis said during the break that the contract is not in a hurry to renew it. On the one hand, he thinks he It was a coincidence that my nephew could write that song, Claire did not have the talent to learn music in the past few years, and on the other hand, you gave this contract in order to ensure the interests of the club."

Upon hearing what the secretary said, Malcolm Glazer calmed down as if a pot of cold water had been poured into his temper.

There is always a prosperous economic foundation behind the birth and maintenance of a football dynasty.As the club with the most mature business operation and the best benefits in the world~
Manchester United has established a model for the commercial operation of football clubs. The income of football clubs can be divided into three categories.

The first category is game-day income, such as tickets, beer, beverages, mineral water, etc. All of these incomes depend on the team's performance, etc. As Manchester United, the top three in the Premier League's overall combat power, Malcolm Glazer's This part of the income can be said to be pinched by hand, and Malcolm Glazer also dug the first pot of gold from Claire, which is 30% of the excess tickets for Manchester United~
The second major category is broadcasting rights income and league game broadcasting share, but this part of income is fixed. Although it rises slightly every year, this part of income accounts for up to 20% of the club's revenue. The family can't play a big role~
The third major category of income is commercial income, including corporate sponsorship, advertising endorsement, franchise rights, sales of peripheral products, etc. This part of the income is the bulk of the club's revenue, and this part of the income increases by 15% every year It is increasing, and a large part of the level of commercial income depends on the number of stars in the team.

So this is why Malcolm Glazer forced Ferguson to play Claire in the meeting yesterday and today, if Claire can play well in today's game~
Then he can sing, play football, and he is handsome, which is very beneficial to the star-making plan in the Manchester United team. If Claire's skills are poor, Malcolm Glazer will also use the huge media matrix of the Manchester United club to go. Support Claire, start their family's best man-made star project, and create a football star exclusively for Manchester United!
All of this is because the fans of singers have super spending power, not to mention that Claire Lee's appearance ranks among the top three in Manchester United's team!
If a group of women crazy about star-chasing Claire can not only drive the sales of tickets, but also drive their consumption and comparison psychology, all of these are very important to Malcolm Glazer.

On the one hand, Malcolm Glazer wants to renew his contract with Claire urgently, and on the other hand, Malcolm Glazer wants to increase Manchester United's commercial sponsorship income through Claire's song.

There are 3 categories of club sponsors~
The highest level is the main sponsor. The name of the main sponsor appears on the jersey. Through TV broadcasts, newspaper pictures, website pictures, etc., it often brings the most direct effect to the sponsor. Manchester United's jersey sponsors are very fixed. , is Aon Clothing, ten years as one day.

After knowing that the singer of the song [The nights] is a Manchester United player, the brand leader of Aon Clothing talked with Malcolm Glazer about additional purchases overnight.

The second category is jersey sponsors. The reason for putting jerseys in the second category is that considering the particularity of sports, every club has jersey sponsors, and the amount of sponsorship can only be higher and will not be the second.

Moreover, jersey sales are a large part of the club's revenue. During the jersey sales process, jersey sponsors will increase the influence of their brands among fans.

This brand is well-known as Nike clothing, because Sir Alex Ferguson has led Manchester United to perform well in the Premier League for several years and has become the reason why they have become favorites for the championship many times. Nike's money is also very expensive.

When it comes to the first two points, some people may be confused, these are not directly related to Claire!In fact, what Malcolm Glazer really wants to move his mind is the third point, which is also the biggest role of every team star.

The next third type of sponsorship is the sales of customized jerseys for the team's players and the customized attendance of stars. Among them, Malcolm Glazer's heart is most attracted to Manchester United's main partners Audi UK, Nike and Betfair.

But the last one must be asked, what is Betfair? Betfair is the Official Bookmaker Partner of Manchester United Football Club~
Take Cristiano Ronaldo as an example. When Cristiano Ronaldo was at his most glorious, there were seven sponsor icons on his jersey, one of which belonged to this company.

Of course, the club did not take the money alone. The club needs to share it with its signed players. The specific share ratio varies from person to person. Part of it may be that the share of this customized jersey will deduct the salary of the star's entry contract.

Moreover, Claire's reputation in football is not very obvious now. If Claire renews his contract at this time, a large part of Manchester United may sign a 2+1 low-priced contract with him, plus miscellaneous brand customization and sponsorship. , will definitely bring back a lot of blood for Manchester United~
So there is no love for no reason in this world, and there is no hate for no reason~
Just when Malcolm Glazer was in deep thought, his eldest son, Afram Glazer, also walked in~
But Malcolm Glazer did not speak but stood on the huge glass curtain wall and watched the game off the field. After watching for a while, Malcolm Glazer said with a look of rejoicing: "As expected, I did not expect it." , We are under a lot of pressure from Manchester United, and their pressure from Arsenal is even greater than ours, now no one wants to bear the pressure of public opinion from the media and fans after this game!"

"Yes, from the second half of the game, in order to keep the advantage and win us, Gwen has replaced all their defensive players except for their offensive core."

Malcolm Glazer was not at all surprised to hear his son's report: "Our Mr. Sir must have used our spears to attack their shields, well, seize the opportunity, now the time and place are right and everything is here with me , I need to let Claire play football to complete his football debut, even if he does not cooperate with us after three games, we will squeeze his value out of him in three games!"

"Okay, dad, I've already connected with a fan leader who claims to be Claire on YouTube. Claire's fans will act when there are still 10 minutes left before the end of the game!"

　Thank you Devil Brother for the big reward~
　　Hahahahaha, thank you~
　　I will add a new chapter to you on Sunday, if I type fast, I can come out tonight~
　　
　
(End of this chapter)