heir to the red devil

Chapter 365 A Grand Blueprint

Avram handed Woodward the planning papers and looked at him expectantly.

After a while, Woodward raised his head, his face beamed, and he said happily, "Avram, this proposal is simply fantastic!"

Hearing Woodward's words of approval, Avram showed a look of relief: "This is a plan that I have been thinking about for a long time recently. You are the first person to see this document. These plans can With your approval, I feel more certain about the future of the club."

"The first item in this plan is to make the European company in charge of me self-sufficient, and it is not allowed to misappropriate the income of the Manchester United Club! In the future, all the income of the club will be invested in the club's team management and peripheral operations. From an economic point of view, Manchester United will continue to grow stronger and bigger!"

Woodward said happily: "Avram, before I became the CEO of Manchester United, I was only the financial director of Manchester United. I understand the economic situation of Manchester United very well. Because of repeated capital injections and debt repayments to your family's American company, favoring one over another, the amount of Manchester United's investment has been stretched over the past few years. If it goes according to your plan, I am absolutely sure that Manchester United's economic status will rise to a higher level!"

Avram smiled and continued: "Second, it is to strengthen Manchester United's commercial market development. The most obvious example is Real Madrid. Their annual training games in the Far East and North America will bring them tens of millions. profits. Moreover, the increase in the influence of the club and the popularity of the players has also increased their advertising revenue by a large margin. Moreover, their time investment in public welfare activities and the cost investment in commercial expansion have also increased their reputation in international football. The influence is getting bigger and bigger. We can definitely learn from some of Real Madrid's excellent operating models, relying on Manchester United's super high influence, we can definitely play a world!"

Woodward agreed: "That's right! Real Madrid's performance in Europe in the past two years has been good. Since Mourinho went to Real Madrid, they have been promoted from 'Champions League Sixteen' to 'Entering the semi-finals every year'. Although Mourinho left this season, Carlo Ancelotti actually led the team to win the Champions League. Real Madrid was very prosperous for a while. They have both revenue at the sporting level and at the commercial level, and they are definitely considered one of the best clubs in Europe. "

Avram went on to say: "The third and biggest problem is the competitive level. When my father was alive, he blindly pursued economic interests and did not pay so much attention to Manchester United's team results, but I knew in my heart that This is not a commercial empire like the United States, but a more rigorous England. This is not a rugby stadium, but this is the English Premier League, which is recognized as the most competitive football league in the world! Here is the highest live broadcast share, the most Good commercial promotion, for many giants, here has a very good environment. Even the relegation team has an annual revenue share of about 5000 million euros, which is a world of difference compared with La Liga and Serie A."

"But the pressure of competition here is also the greatest. Therefore, the team's performance is very important, and the healthy development of the team is even more necessary. We are not the kind of small team that sinks after two seasons of popularity, nor is it that we Individual giants that have fallen into a trough, we are Manchester United, the club with the largest number of fans in the world! Therefore, the healthy development of the team is the most important thing."

"Although I can consider this aspect, I still don't know much about the club's competitive management, so many things still need Ed's advice."

Hearing what Avram said, Woodward turned to the last page, but did not see what he wanted: "Avram, do you have any specific ideas? I see that your plan is Not written."

Avram took two more documents from the table, kept one in his hand, and handed the other to Woodward: "About this part, I have compiled a separate idea, take a look."

For the first two business model ideas just now, Avram just passed them by in the plan, but in terms of the team's competition, he actually made a special design document. The future is really promising.

Woodward looked carefully at this idea: "First, increase the investment in the youth team. I agree with this one! The reason why Manchester United can stand in Europe for decades has a lot to do with the youth training effect. The relationship between them, especially the famous class of 92, is a classic example of the entire European youth training."

"Second, increase the investment in transfer fees. This is also a very important thing! In the last few years of Ferguson's coaching, we lagged far behind other clubs in the transfer market. Players are currently facing a large-scale replacement. Increase the transfer fee at this time. There is no delay!"

Avram said slowly: "I have analyzed it. This season we can win the double crown, which is inseparable from our investment in the transfer market. This year our transfer fee has more than doubled compared to previous years. That's why we won the domestic double crown and the Champions League semi-finals. Therefore, I decided that in the next season, I will continue to increase the transfer fee investment as much as possible, so that the club can quickly complete the renewal and transition smoothly."

Woodward said happily: "Avram, if Kintag hears this, he will be very excited!"

Hearing Woodward mention Kim Tag, Avram paused, with a serious expression on his face: "Ed, what do you think of Kim Tag?"

When Avram asked, Woodward froze for a moment, he didn't know what Avram meant.

In many clubs in Europe, when there is a change of top personnel, a change of head coach is inevitable.Woodward felt a little apprehensive at this moment. Does Avram have any other ideas about the selection of the head coach?

Thinking of this, Woodward hastily expressed his opinion: "Avram, since Kintag took office last year, his debut season in the Premier League has been very eye-catching, and he won the double crown and the semi-finals of the Champions League in one fell swoop. His coaching ability is unquestionable. And he is also extremely discerning in the transfer market. Almost all the young people he likes have become the backbone of Manchester United this season. I think Kintag is definitely the best candidate for Manchester United manager at the moment."

Hearing what Woodward said, Avram handed over a document that he had left in his hand just now: "Ed, please read this again."

Woodward took the document apprehensively. He just turned a page and was overjoyed!

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(End of this chapter)