The strongest brain in entertainment

Chapter 229 Tucao Conference
After failing to persuade Li Fan, Bubusheng Group officially announced that a new generation of learning machines endorsed by Li Fan, famous child star Hao Wen, and actress Ouyang Duoduo will be officially launched on November 11.

The three spokespersons of Bubusheng are well-chosen and well-known, but the advertising price is relatively low.The vision is also unique.Especially when YH48 just debuted, Bubusheng followed Ouyang Duoduo and signed a single contract with 100 million yuan. Sure enough, she is the only one among the YH48 group who has become popular recently.

November 11th is the National Shopping Carnival. After pre-stocking, online and offline are all ready, and the curtain of a grand sales event is about to begin.

As an image spokesperson, although Li Fan has been very busy recently, he also needs to cooperate with the manufacturer's publicity. In addition to updating advertisements on the Weibo client in a timely manner, he also flew to the company headquarters to attend a press conference, which can be considered as fulfilling his duties.

October 11st, 10pm.

In the customer service office area of ​​Bubu Sheng Tmall flagship store, there is a slogan hanging on the wall: less dating, less homosexuality, and focus on Double Eleven!

All the customer service staff basically drank several cups of coffee and stared at the computer screen, their eyes full of anticipation.

Although there is still an hour to arrive on Double Eleven, the customer service workload at this time is busier than during Double Eleven in previous years, and all are inquiries about product information.

The customer service staff looked at the flashing customer avatars on Qianniu, and felt very happy. Everyone knew that they were going to get rich this time, and the commission tonight was probably going to take off.

Just before 0 o'clock, the manager walked into the office and shouted: "Again, what is our slogan?"

Customer service: "Don't be afraid of falling in love, but be afraid of losing orders!"

The manager looked up and stared at the numbers on the electronic clock on the wall. When all the numbers returned to zero, he clenched his fists and shouted: "Damn!"

"come on, come on, come on!!!"

The whole office became busy in an instant. Few people spoke, but only the sound of keyboard tapping.

Qianniu's voice rang out extremely densely, and the transaction list "flooded" the screen like snowflakes, and the fingers of the customer service staff were almost swollen from knocking, but they couldn't take care of even a quarter of the customers.

The sales information jumped into the eyes of the customer service staff one by one, and everyone was surprised and delighted. The sales popularity far exceeded last year!Just looking at the situation in front of you, the sales in just 10 minutes are definitely many times higher than the same period last year!

After 20 minutes, a customer service officer suddenly shouted: "Everyone, pay attention, there are only 20 or so left of the Qingcheng version endorsed by Li Fan!"

There are only more than 20 units left!

Originally, the Tmall store warehouse had 5 units in stock, including 2 units of Li Fan's Qingcheng version and 1.5 units each of Hao Wen and Ouyang Duoduo.As a result, the Allure version was basically sold out within 20 minutes!
This was unimaginable in previous years. Last year, during the entire Double Eleven day, total product sales were only 3 units.

As soon as the voice of the customer service fell, someone exclaimed in the next moment: "The Qingcheng version is sold out! My God, 20 devices are sold out in 2 minutes!"

All the customer service staff in the room were dumbfounded, this sales volume is too scary!Then they were completely confused, and the transaction information on the screen suddenly decreased by most.

As soon as the version endorsed by Li Fan was sold out, the transaction volume of the whole series of products collapsed instantly!The bustling sales scene before disappeared, but the number of inquiries suddenly increased sharply, asking when Li Fan's Allure version would be available.

All 2 units of the Qingcheng version were sold out, while Hao Wen’s version had only sold more than 1000 units at this time. Ouyang Duoduo was slightly better, but only sold more than 2000 units. The huge sales volume comparison made everyone dumbfounded. Shock.

Is this the power of cultural icons?This is Shuai Li's unparalleled appeal among the student population?

At this time, the manager trot into the office area with a happy face, and shouted like chicken blood: "Everyone push the other two star versions for me! Try to transfer Li Fan's customer base to the other two people." .”

Customer service staff have said:

"I told my customers that there is no difference between the several versions, only the spokespersons are different, but they didn't listen at all!"

"People are waiting for Li Fan's products, and there is nothing I can do!"

"Hey, this fan stickiness, there is no solution!"

"Manager, the right thing to do right now is to hurry up and stock up. We can sell as many items as we want, but we're out of stock!"

……

Hearing this, the manager hurried to find the store manager again.

The store manager asked the company for the goods, but all the products have been delivered to the sales offices in various places, and there is no stock, which made the store manager very anxious.

The store manager suddenly thought of a way, and said: "Oh, by the way, we can go to the business department of Jingdong flagship store downstairs to temporarily transfer the goods!"

The manager said: "This is fine, their sales have always been mediocre."

The two came downstairs in a hurry, pushed open the door of the business department of Jingdong flagship store, and the first thing that caught their eyes was a conspicuous banner: Sales are increasing, kill the big-faced cat!

The store manager and the manager looked at each other, can they still get the goods in this situation?

Of course, the goods could not be transferred, because the Jingdong flagship store was also sold out. At this time, the employees in the office area were all sighing while typing on the keyboard, explaining the out-of-stock problem to consumers.

Double 20 step-by-step learning machine products were put on the shelves. Just talking about Li Fan's "Allure Version", the Tmall store was sold out in 30 minutes, and the Jingdong store was sold out in [-] minutes. And this is just an online store.

The next day, at [-] o'clock in the morning, a shopping mall in Spring City had just opened, and a large number of students and parents had already poured in, heading straight to the Bubusheng counter.

This posture directly frightened the saleswoman, what are you doing?This made it more lively than shopping mall promotions!The front of the counter is full of people. If I knew it, I would have asked everyone to line up to buy products.

Within just a few minutes, it was out of stock!Li Fan Qingcheng Edition learning machine is sold out!A total of 100 units were sold out in the store.

The salesperson had no choice but to strongly recommend other versions, but this is in Spring City, Li Fan's hometown, can other versions be released?Unless they are die-hard fans of Hao Wen and Ouyang Duoduo, they may buy it without your recommendation.But the social fame of these two is still far away, and there are not many fans.

There were even little girls about 10 years old who couldn't buy the goods, and burst into tears immediately, blaming their mother for being late.

The boss looked at the customers in front of the counter, and anxiously called the agent, but the agent said: "The Qingcheng version is gone, and the supply of other versions is sufficient, why not?"

The boss asked curiously, "What about other cities?"

"It's the same. The initial supply nationwide is 50 units, and the allure version is 20 units. It is estimated that they will all be sold out today."

The boss gasped, the sales volume is scary!

Double Eleven Ultimate Battle Report: As a little-known small manufacturer in the field of learning machines, Bubu Sheng Group’s Tmall store and JD store have successfully broken into the top three sales in the same category, ranking second.And this was achieved even when the product was out of stock.

In the first half hour of the Double Eleven Shopping Festival, the sales volume of Bubusheng Group surpassed that of the ace company in this field, Kule Learning Machine.

Double Eleven has passed, but the situation of out-of-stock is still severe. There is no market but no sales. Li Fan’s Allure Edition has been in a state of hard-to-find for a long time.

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"Brother, I want to upgrade the learning machine step by step!"

"Okay, I've already packed it, just wait for me at home honestly!"

The younger brother of the uncle's family asked Li Fan for a gift, and Li Fan took the learning machine, got up and followed his parents to visit his uncle's house in the countryside.

As a result, when the younger brother took the learning machine excitedly, his little mouth was constricted in an instant, his face was full of disappointment, and he said: "Brother, I want you to speak for me!"

"My version has long been sold out, and I don't have any. The content of the product is similar, but the teacher is different."

The younger brother twisted his body and said, "It's not the same, it's not the same!"

The aunt glared at her son fiercely: "What's the difference? Isn't it all about studying? Do you believe that I will cut you if you keep making a high profile?"

The younger brother burst into tears instantly: "My classmates and I are bragging so well! Woohoo! I said I have the Allure version!"

Li Fan rubbed his younger brother's little head, and said with a smile: "Your brother is Li Fan, isn't this awesome than your Qingcheng version of the learning machine?"

The younger brother wiped his tears and said, "Yes!"

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Emerging small manufacturers are constrained by the supply chain, and their production capacity is completely unable to meet market demand. It was not until December 12 that the manufacturer's second batch of goods was launched again.

During this period, Li Fan's commercial charm has been fully proved. At this moment, in the eyes of other manufacturers, he is no longer a person, but symbols: ￥ (RMB), $ (US dollar), (Euro) ...

On December 12st, Li Fan rejected an endorsement from a well-known European cosmetics brand over the phone, and then took the high-speed train straight to Liaodong Province to record his last program before the college entrance examination - "Tucao Conference".

In the past 20 days, six or seven companies had offered me contracts. It was hard to say how many companies were interested in me. The minimum contract amount started at 200 million yuan per year, but Li Fan's family did not accept it.

Frankly speaking, it is too easy to make money. It is too easy to shoot an advertisement, hang a picture, and earn millions of dollars.

Among the popular celebrities in China, there is no one who does not have around 10 endorsements, and even a few big names can have [-] or [-] endorsements. It is not an exaggeration to call them "crazy money-making".However, Li Fan didn't want to be this kind of person.

The big cakes were placed in front of Li Fan. He really wanted to take a bite, he was so eager.But Li Fan didn't dare!

The reason why I dare not dare is very simple. I am worried that there are problems with the product and I don’t want to cheat fans.

People support him as an idol, but in the end, he used the trust of his fans to deceive him for his own personal gain. It's so fucking unkind.

Therefore, Li Fan has his own two "no's" for endorsements: he is not allowed to endorse products that are inconsistent with his own image positioning; he is not allowed to endorse any fake and shoddy products.

The former is easy to handle, but the latter is too difficult to distinguish. When a product is placed in front of you, how do you know whether it is good or bad?You can only be cautious and cautious!It will never be a tool for merchants to make dirty money.

Li Fan got off the high-speed train, took a taxi directly to an Internet company in Liaodong Province, and went straight to the lounge accompanied by the producer.

Along the way, the producer quietly looked at Li Fan while exchanging polite greetings, and thought: Hey, if this kid changed his appearance and was as stupid as I am, he would definitely not be able to sell a single learning machine!
The producer said embarrassingly: "Li Fan, I have an unfeeling request, can you give me a learning machine? My daughter has been clamoring to buy it."

Li Fan said: "No problem, but I have to wait until next month. After the manufacturer ships it, I will ask them to keep one for me."

"It'll be next month. I need it urgently!"

"Well, other versions of—"

The producer interrupted: "My girl said she wants yours, which is to have your signature and profile photo lasered on the fuselage."

"Isn't today the second supply across the country?"

The producer sighed: "Nonsense! In the morning, I went all over the counters in the city, and they were all sold out. The production capacity is not enough. Tens of thousands of units will be squeezed out in the past 20 days, and they will be put on the national market. That's not enough." ah."

Li Fan is also impatient. He signed a reward contract, and the more he sells, the more he earns. But there is no way, the small factory is not lucky, the factory is too small, and it is restricted by the supply chain. At the same time, there are other big companies squeezing it. The first step to rise is not easy.

Pushing open the door of the lounge, the other 4 celebrities were memorizing their manuscripts. After seeing the "currency symbol", everyone put down their manuscripts and said hello. Now Li Fan, even the stars, will never dare to underestimate him. In terms of commercial value alone, a few of you are convinced, how can you sell the product so well?
The answer is very simple, for two reasons: first, Li Fan's personal image and products are highly unified; second, he is handsome.

The recording will take place in 3 hours. After a few words of greeting, everyone started memorizing the script. Li Fan was very leisurely. He was different from the other four. Their scripts were provided by the program editor, while Li Fan prepared his own Manuscript.

When everyone saw Li Fan's manuscript, their heads were all dazed, and they thought to themselves: Little brother, do you still want to endorse in the future?
Three hours later, the audience in the recording room took their seats, and with the director's "Action", the recording of the program officially started.

After a brief warm-up, the host said: "We would like to invite our first guest today, Li Fan!"

Whoa!
The audience gave a round of applause, and they all stood up and looked forward, wanting to see if the kid who can even stir up Internet news and make headlines on Baidu is a superhuman!
Li Fan straightened his body, walked to the center of the stage, and bowed slightly to the applause and cheers. Although it is an online media, the audience in the recording room is limited, but the enthusiasm of the audience is no less than that of the large recording hall of the TV station.

Li Fan cleared his throat and said: "Hello everyone, I am Li Fan. Maybe in the past 20 days, the most news about me is the products I endorse, right? Today, let's talk about advertising!

Speaking of advertising, there are radio stations, TV stations, newspapers, online platforms, and small advertisements in the streets and alleys, etc. Among them, TV stations have the most mass base.For example, I have a good friend named Niu Benben. He saw a TV shopping advertisement a while ago and successfully spent 998 yuan.

Said that one day, an advertisement was played on the TV: 21 South African real diamond mobile phones, the original price is 18888. In order to open up the Chinese market, 10 special models are now issued nationwide. The current order is only 998, only 998, you are still waiting what?Pick up the phone and order now!

Niu Benben thought for a moment: Hey, it’s not bad!It's so suitable, just deduct 21 diamonds, that's a small fortune!Moreover, there are only 10 special offers in the country, and the original price will be restored when sold out. This is to break into the Chinese market and spend a lot of money.

On TV, there are constant reminders from beautiful hosts: There are only 8 movies left; there are only 5 movies left; there are only 3 movies left!

Niu Benben waved his hand, buy!Then, I successfully bought this 21 South African real diamond mobile phone! "

The audience smiled knowingly.

Li Fan said again: "When Niu Benben received the mobile phone, he was very happy and regarded it as a treasure. One day, after shopping in the mall, he just walked to the lobby on the first floor, but saw a beautiful salesperson shouting: "This store's activities, with the shopping receipt Free draw!'

Niu Benben was very happy, and quickly handed over the receipt, and got the first prize—a lucky bead.The beauty said: "Our store has special promotions, the price will increase by 50 yuan, the first prize can be upgraded to the special prize, and you can get agate bracelets for free." '

Heh, this is luck. It seems that it is different for a successful man to have a diamond-encrusted mobile phone. Add money and buy it.The beauty became interested in blingbling's diamond-encrusted mobile phone, and took it to open her eyes, but accidentally dropped a diamond and couldn't find it.

Niu Benben said anxiously: "You pay!"This is a real diamond in South Africa! '

The beautiful clerk curled her lips in disdain, took out a big box from under the counter and said: 'Here are Brazilian crystals, Mexican agates, Persian Gulf pearls... Just pick whatever you want, and it will be paid for! '"

The audience nodded and applauded this complaint.

Indeed, these are all common scams in daily life. Whether it is TV advertisements selling such electronic products, or various free products in some large shopping malls and supermarkets, etc., they are all things that everyone often encounters.

Li Fan's complaints continued: "Niu Benben's aunt is a rich woman, rich, and a famous dog lover. One day she adopted a newborn puppy, and she had no children, so Raised the puppy as a son. Once when Niu ran to the door, the aunt said, "Come on, son, call me big brother."

The puppy looked at his relatives, and the next second: 'Wow! '

In order for the dog to live a human life, the aunt not only bought two pairs of shoes, a coat and a hat for the dog, but also provided the dog with infant milk powder, which is the popular milk powder in the advertisement, so the dog was completely Got the baby treatment.

But, slowly, the dog grew bigger and bigger. Of course, the puppy must grow bigger and bigger. What my aunt discovered was that the dog’s head was bigger than the dogs of the same age. What’s going on?

One day, when she saw the news about the big-headed baby with poisonous milk powder, the aunt was furious and went to the after-sales center crying, demanding that the company return her a healthy son, and sternly demanded that the company must compensate for medical expenses, lost wages, and hospital care Expenses, transportation expenses, accommodation expenses, hospital food subsidies, and compensation for mental damage! "

The audience laughed bursts, thinking that this mouth is really poisonous, even the aunt would not let it go.

After the laughter fell, Li Fan said again: "The after-sales staff was dumbfounded when they heard this, and then tremblingly said: 'Sister, this is a dog, not a human!'

The aunt said angrily: "It's a dog to you, but to me this is my son, no, see a doctor right away!" '

Well, to see a doctor, the after-sales staff thought about it, then you have to find a doctor first, and it happened that a lecture by a famous cardiovascular and cerebrovascular doctor was just broadcast on the TV station, and the after-sales staff picked up the phone and broadcast it, saying: "Dr. Zhang , I was watching your lecture, I have a dog...'

Auntie always feels that the doctor in the TV lecture looks familiar. Who is it?Guess who? "

The audience looked at each other in blank dismay, thinking that this is all your fiction, how do we know who it is?
Li Fan said again: "Auntie suddenly remembered, isn't this the doctor who specializes in prostate treatment in another TV station?"

The audience burst into applause, this mouth is too poisonous, no one let this complaint go!

Backstage, several celebrities were also laughing.

"Hey, he really dares to say it, it's too harsh to complain."

"If anyone asks him for endorsement in the future, they should really think about it."

"Young and fearless."

……

The producer said: "When he showed me the manuscript, he told me that he is not afraid of not being endorsed by advertisements, so it would be best to keep some false advertisements away from him."

When everyone heard the words, they couldn't help secretly admiring them.

(End of this chapter)