Datang: Li Er, are you teaching me how to do things?

Chapter 12 Chanel No. [-]

Li Yun smiled lightly and did not boast. In his opinion, this is just the simplest management technique.

What he is really proud of is the brand story of perfume.

Li Yun took a bottle of perfume and handed it to Li Shimin, "Old Uncle Li, take a look at my perfume."

Li Er took the bottle and said with a smile, "What a beautiful bottle."

"This bottle is very expensive, how do you sell this perfume?"

"Five hundred dollars a bottle."

"Five hundred dollars?" Li Er looked at Li Yun in disbelief. You must know that a bucket of new rice in Chang'an only costs ten yuan, which means that such a small bottle of perfume can buy fifty buckets of rice?
"Li Yun, is your price too expensive? I think five dollars is about the same."

Li Yun smiled and shook his head, "Of course it won't be too expensive. The potential users of my perfume are noble ladies in Chang'an, not for ordinary women."

Li Yun thought very clearly that once his perfume is successfully promoted, there will be imitations within a year at most.

So if the price is low, there is no profit at all if you sell it to ordinary people.

It's better to engage in brand effect, this perfume is sold to ladies.

As for the underlying market, Li Yun gave it to those imitation workshops.

Of course, in addition to maintaining a compelling style and telling stories.

Another reason is that Li Yun is not capable of mass production at all, so he wants to raise the price and make his perfume a symbol of fashion instead of a high-end product.

Li Er was thoughtful, but he still couldn't believe it, "Five hundred yuan is still too expensive."

At this moment, he discovered the mystery on the bottle cap, and said with a smile, "What's the matter with this cap?"

"It's a little design of mine to preserve the fragrance as much as possible."

"This is a good way, hey, there is a picture in the search, a word."

The patterns are white clouds and mountains.

"Yun Xiang's clothes are Hua Xiangrong, this... this... is this a line of poetry?"

Li Er is not only the top person in China for 5000 years in terms of literary skills and martial arts, but also his calligraphy, painting, and poetry writing skills are also above average.

"The strong wind knows the strong grass, and the strong wind knows the loyal ministers."

This is Li Er's poem. Although he is not as good as Cao Cao and Li Yu, he is definitely much higher than the old man Shiquan behind him.

So Li Er could tell at a glance that it was a poem, not a pair, or a random sentence.

"Uncle Li is amazing, this is the first line of a poem I wrote, and I will pick up the following lines on the subsequent perfume bottle."

"What is your poem about?"

"It's about a great beauty."

Li Shimin suddenly became interested, "Li Yun, write it out for me to see."

"Of course, but Old Uncle Li can't spread the word."

Li Shimin liked Li Yun's attitude, "Hahaha, since that's the case, then read it to me."

"Yun Xiang's clothes are beautiful, and the spring breeze blows Revlon..."

Li Yun then read the Qingping Tune, and Li Shimin was stunned.

This "Qing Ping Diao" is a poem that has been passed down through the ages, especially the first two lines, which describe a person's beauty in such a clean and refined way, it is simply unheard of.

"You... this is a poem you wrote yourself?"

Li Yun smiled modestly, "Old Uncle Li, is it okay?"

"It's so well written, it's the best poem I've ever seen in the Tang Dynasty."

At this time, the development of poetry has reached a bottleneck period. At the end of the Eastern Han Dynasty, under the guidance of Sancao, five-character poetry has been greatly developed.

However, it gradually went astray later, and Cao Cao's powerful five-character poems developed to this point, with a graceful and graceful style, mainly focusing on the love between men and women.

According to historical records, in order to change this style of poetry, Li Shimin specially invited ministers to write some majestic poems together.

But it didn't work very well. It wasn't until the appearance of Zhang Ruoxu's "Moonlight Night on the Spring River" that the poets of the Tang Dynasty woke up.

At this time, Li Er heard Li Yun's "Qing Ping Diao", although it was also a poem about women, but it was written in a bright and atmospheric style, which was completely different from the current soft poetry style.

The more Li Er thought about it, the more he liked it. He couldn't help but said: "Just write it down, and I'll take it home to appreciate it. Don't worry, I will never spread it."

Li Yun had no choice but to ask his servants to prepare Xuan paper, pen and ink, and then wrote "Qing Ping Diao" in thin gold script.

"This... is this what you wrote?"

Li Yun laughed, "That's right, Uncle Li, this is a new font I invented. I call it Thin Gold, how about it?"

The thin gold body is flexible and light, and the handwriting is thin and vigorous, but it has a different kind of literati air.

Compared with other fonts, Thin Gold is not only good-looking, but also has clearer handwriting, which is very comfortable to read at a glance.

This thin gold body was created by Song Huizong Zhao Ji, and there are still nearly 450 years left. Of course, Li Yun will not keep it for Zhao Ji.

Li Shimin looked at Li Yun in disbelief.

It is not a simple matter to create a typeface. Since ancient times, people who can create typefaces are all masters of calligraphy.

In other words, once Li Er's stupid son regains his IQ, he will be a generation of masters.

Li Er sighed in his heart, "This calligraphy is very good, I will take it home and keep it."

"Old Uncle Li wants to read my handwriting, I can write a few copies for you at any time."

Li Er waved his hand, and then he thought of Li Yun's real intention.

He picked up the perfume bottle and found that the handwriting on it was indeed in thin gold script. The weather just focused on the sentence and didn't care about the font.

"I see. Is this why you sell so expensively?"

Li Yun nodded, "That's right, Uncle Li, my perfume is called Chanel, and I want to make my Chanel perfume a trend in Chang'an. Using my perfume is a symbol of status, so and so, I believe don't say five A hundred dollars, even a thousand dollars, those noble ladies and wives will buy it."

Only then did Li Er understand Li Yun's real intentions, and he sighed: "If you do it like this, maybe it will really sell well."

A line of poetry that has never appeared before, a new font that has never appeared before.

This will definitely attract the attention of the nobles in Chang'an.

Li Er has already predicted that once this perfume is launched, it will be famous in Chang'an.

Li Yun continued: "This is just the first step. This perfume is called Chanel No. [-]. Later, I will launch Chanel No. [-] and No. [-]... Each new perfume has a unique smell and story."

"Okay, okay, you have a great talent for business."

"Then I have to thank Uncle Li for his support. Without Uncle Li's Zhu Qian, how could I do this."

Li Er laughed, "If that's the case, give me ten bottles and eight bottles, and I'll take them back and give them away."

"Of course there is no problem."

An hour later, Li Er ate and drank, and then slowly left Li Yun's house with his perfume, heading towards the palace.

Zheng Hu left a team of guards to help Li Yun manage it, while he himself escorted Li Er back to the palace.

"Your Majesty, the general thinks that the young master is a man of great talent. It's too embarrassing for him to be a businessman like this."

Li Er was speechless for a long time upon hearing this.

(End of this chapter)