super small forward
Chapter 594 594. Air flow?
Chapter 594 594. Air flow?
Nike is not worried that Liu Ren's shoes will not be sold, even if it is a new brand, but it is still owned by Nike, what they are worried about is that the shoes will not be sold enough!
It's not that Nike can't produce so many shoes, but the sales volume of a sneaker is basically fixed, because so many people buy it.
Although the sales volume of Liu Ren’s first-year combat boots is pretty good, it’s accumulated, and it can’t be sold that much in a year. If Liu Ren’s new brand only has one pair of shoes in the first year, it is estimated that it will last a year It would be nice to be able to sell more than 1 million yuan, so Liu Ren’s commission is estimated to be hundreds of thousands of yuan. You must know that Liu Ren already had two pairs of signature shoes last season, but throughout the 2014-2015 season, the total of those two pairs of shoes Sales have only reached 2.1 million, which is far from James selling 4.2 million last season and Kobe Bryant's 3.6 million.
This is because both Kobe and James sneakers have been released to the Nth generation, and Liu Ren is only the second generation.
If Liu Ren also has several generations of boots, although the sales of the first few generations or some of the sneakers in the middle will be greatly reduced due to the release of new boots like Kobe and James, there will still be sales!
Because each generation of boots made by Nike has its own characteristics, there will always be fans who like it, and there will always be old ones that need to buy new ones, so the more boots there are, the more sales will naturally be made.
It is estimated that the sales volume of Liu Ren’s first two generations of boots will not be too low in the next few years. In addition, they are Liu Ren’s only two boots that are completely owned by Nike. When Liu Ren’s new brand comes out, these two are Liu Ren’s in Nike. Peerless!It may become a sneaker sought after by collectors, just like Kobe's few pairs of orphans in Adidas. As long as Liu Ren plays well, the sales may even last for a long time.
If these two shoes are also included in Liu Ren's new brand, then there is no need to worry about the sales of the new brand, but Nike executives are businessmen...
Liu Ren went to the brokerage company. Liu Ren doesn't come here very often. The number of times he has been here in the past two years can be counted on one hand. The last time he came was at the beginning of the year, and it is already the end of the year.
As the business grew bigger and bigger, it even signed some good-looking young actors who entered Hollywood and got some pretty good roles. It also has a total of 16 players who played in the NBA, and they got a lot of commissions. , After some players sign big contracts, they will start to make a lot of money, and the company is getting richer and richer. In the middle of the year, the company was redecorated on the second anniversary of its establishment, and it looks more upscale.
Although I can't say where it is high-grade, but Liu Ren heard from the little girl that he invited a famous Hollywood interior designer to design the decoration style at a high price. There are grades, that's something that designers and award judges only understand...
When Liu Ren walked into the company, the girl at the front desk immediately started screaming.
However, the girl at the front desk is still very restrained. The company has regulations. If she dares to run out of the front desk and entangle with the company's contracted athletes or entertainers, she will be fired immediately.
The salary of the front office of this kind of brokerage company is high, and there are opportunities to see people who are not easy to see, and the appearance of the front desk is not bad, and some scouts may even be in a good mood one day and think you are good, so they will give you Signed, so the front office of a brokerage company with some strength is a sought-after position.
Liu Ren responded with a smile, and walked towards the reception room. The door of the reception room was open, and he heard the scream of the girl at the front desk, so he knew that it was Liu Ren who had come.
When Liu Ren came to the company, no matter how many times the girl at the front desk changed, she always had this reaction.
As soon as Liu Ren walked into the reception room, the chick gave her a sweet and loving hug: "Husband, you are here, let's take a look at the brand logo designed by Nike, and the concept shoes of the new sneakers."
Old... Husband?Liu Ren glanced at the chick strangely, did he take the wrong medicine today?
In the office besides the chick, there is Monica, the company's legal counsel, Linda Knight, Linda's secretary, and Nike's legal counsel.
All of them are mostly big girls, but the legal affairs and the secretary are both average-looking, so it looks a little mature-female Monica, and Linda, who has completely shed the childishness of college in the past two years, in the presence of several European and American women The feeling in the middle is the same as the scene where Gong Li appeared in Tang Bohu's Autumn Fragrance.
Needless to say, college is a plastic surgery clinic, and after graduation it is another cosmetic surgery clinic. The former is about appearance, and the latter is about psychology.
When Linda first came back to work in the family business, she hadn’t graduated from university yet, so she was pretty at that time, but she still looked like a student when she dressed up, and her mentality was like that of an ordinary college student. She gave Liu Ren the impression that she was a neighbor I feel like a little girl with freckles. She is beautiful, but she is a little less feminine.
But year after year, Linda has become more and more stable in the workplace, her psychology has also begun to mature, and her dress has also begun to mature, but she still retains the youthful style that a girl who has graduated from college for two years is indeed more and more attractive. eyeballs.
Liu Ren didn't know how afraid the little girl was of this "former" girl next door who was getting more and more beautiful. The little girl was willing to find someone to be Liu Ren's little girl, but what she hoped to find was the kind of harmless kind. In her eyes, Linda is as harmful as Ajiali. A woman from a big family must not be as stupid and sweet as a big lolita.
Just like Ajiali's beautiful appearance, Linda has Germanic, Latin, and Celtic blood, and she is also beautiful, which makes the same beautiful chick very jealous, so she deliberately pretends to be To outsiders, she is called Husband, which is hardly known.
"Hi, little Linda, it's been a long time. I haven't seen you for a few months and you're pretty again." Liu Ren said hello.
"Little Linda is not young anymore." Linda puffed out her chest as she spoke, dissatisfied with the "little" prefix in Liu Ren's address, but it sounded closer this way. Although she was dissatisfied, she did not refuse, "Huh, It is rare for you to see me once in a long time, but I watched all 50 of your home games last year, and I often see you."
Liu Ren was a little stunned. The little sister became more and more unrestrained, but seeing Linda's chest couldn't help swallowing again. Just when she was about to dream, a sharp pain came from her waist, and she woke up instantly. The little girl seemed jealous up!
Liu Ren quickly focused on the sneakers on the table and the pictures on the LED screen.
"Wow, is this the logo of my new sneakers? Not bad! This is my dunking pose? But you guys are so uncreative, dunking again..."
Liu Ren is more open-minded in front of acquaintances, so he can say whatever he wants.
It's not that he doesn't like the logo, it's just a rant.
It's different from Jordan's slam dunk action in which he flew up with his legs and raised the ball high. That is the back side, and Liu Ren's is the side of his dunk.
Liu Ren’s dunk has more bounce and strength. Most of the time, he flies high and dunks directly against the opponent’s defense. Most of the time, he is still a tomahawk. This logo is a standard tomahawk dunk. The right hand holds the ball Above the back of the head, keep the left hand balanced on the left side of the body, draw the body into a bow shape, lean forward, slightly bend back from the waist to the thigh, and try to straighten the feet to the ground at [-] to [-] degrees...
It looks pretty, and it's clear at a glance. It's the style of Nike's sub-brand. Liu Ren complains about it, and I really like it.
"If you don't like it, you can design it yourself." Linda snorted coldly. It took her several months to design and retouch the picture, and finally decided on it.
Liu Ren is helpless, what about that little sister who was so well-behaved before!What about the little sister who was shy when she said a few words back then!
Little loli shouldn't grow up!No, the big loli is so well-behaved when she grows up...
Liu Ren sighed psychologically.
Liu Ren hurriedly said: "How can I not like it? I think it's awesome...Wow, are these my new sneakers for the Christmas game? Cool! Finally, there is no such hook."
Nike has many series, but in the past, there was only one series, that is, Air-Jordan, Nike's largest sub-brand, with annual sales of nearly 30 billion dollars, accounting for one-tenth of Nike's revenue, and the Jordan series did not appear in this sub-brand. There are two air-Jordan logos on the simple tongue and heel, which looks refreshing and free and easy. All other series inevitably have Nike’s hook logo on both sides of the sneakers.
As for Liu Ren's black and white color sneakers, there is only a logo designed by Liu Ren's dunk action on the tongue and heel. A brand feeling.
The appearance of the sneakers designed by Linda is mainly about simplicity. Liu Ren is also a person who likes simplicity, and he likes this pair of shoes very much.
"I don't like the hook logo very much. I discussed it with my senior management. They also agreed to remove the logo and carry out an independent brand strategy. In other words, this brand is independent like air-Jordan, except that it shares sales channels with the head office. With the same manufacturing company and new technology, other publicity, design, etc. are the responsibility of the team I lead." Linda was a little proud when she said this, although Liu Ren's line was set up for her by her uncle, but she The ability to overwhelm other young people in the family to take the helm of Liu Ren's new brand shows her strength.
Liu Ren was a little sweaty when he heard Linda's words... This hook is the symbol of your brand, so there's no need to be so disgusted...
"Little Linda, what's the name of my new brand?" Liu Ren just remembered this, if Linda dared to say that the new brand is called Air People, he would definitely vomit blood and die.
The Crowd Stream series is already obscene enough. It is often ridiculed by domestic sports forums and even non-basketball fans who have heard of this series. Although the sales volume is good, but returning to China to participate in activities always feels a little embarrassing, and even some hosts have ridiculed it.
The flow of people is already very insignificant, and there is a whole flow of people in the air... If it is really called air-human flow, Liu Ren chooses a dog leash, he seems to have heard the ridicule of the domestic fans.
Fortunately, Linda didn't make such a "blast" decision: "The brand name has been decided, it's called air-boss."
"air-boss, the boss of the air? Boss of flying people? Domination of the air? This name is so hasty! But I like it."
Thank you Yan Qing for being the first rudder master. .It has been almost 300 days since I wrote it, and I have been supporting it all the time, thank you very much.
(End of this chapter)
Nike is not worried that Liu Ren's shoes will not be sold, even if it is a new brand, but it is still owned by Nike, what they are worried about is that the shoes will not be sold enough!
It's not that Nike can't produce so many shoes, but the sales volume of a sneaker is basically fixed, because so many people buy it.
Although the sales volume of Liu Ren’s first-year combat boots is pretty good, it’s accumulated, and it can’t be sold that much in a year. If Liu Ren’s new brand only has one pair of shoes in the first year, it is estimated that it will last a year It would be nice to be able to sell more than 1 million yuan, so Liu Ren’s commission is estimated to be hundreds of thousands of yuan. You must know that Liu Ren already had two pairs of signature shoes last season, but throughout the 2014-2015 season, the total of those two pairs of shoes Sales have only reached 2.1 million, which is far from James selling 4.2 million last season and Kobe Bryant's 3.6 million.
This is because both Kobe and James sneakers have been released to the Nth generation, and Liu Ren is only the second generation.
If Liu Ren also has several generations of boots, although the sales of the first few generations or some of the sneakers in the middle will be greatly reduced due to the release of new boots like Kobe and James, there will still be sales!
Because each generation of boots made by Nike has its own characteristics, there will always be fans who like it, and there will always be old ones that need to buy new ones, so the more boots there are, the more sales will naturally be made.
It is estimated that the sales volume of Liu Ren’s first two generations of boots will not be too low in the next few years. In addition, they are Liu Ren’s only two boots that are completely owned by Nike. When Liu Ren’s new brand comes out, these two are Liu Ren’s in Nike. Peerless!It may become a sneaker sought after by collectors, just like Kobe's few pairs of orphans in Adidas. As long as Liu Ren plays well, the sales may even last for a long time.
If these two shoes are also included in Liu Ren's new brand, then there is no need to worry about the sales of the new brand, but Nike executives are businessmen...
Liu Ren went to the brokerage company. Liu Ren doesn't come here very often. The number of times he has been here in the past two years can be counted on one hand. The last time he came was at the beginning of the year, and it is already the end of the year.
As the business grew bigger and bigger, it even signed some good-looking young actors who entered Hollywood and got some pretty good roles. It also has a total of 16 players who played in the NBA, and they got a lot of commissions. , After some players sign big contracts, they will start to make a lot of money, and the company is getting richer and richer. In the middle of the year, the company was redecorated on the second anniversary of its establishment, and it looks more upscale.
Although I can't say where it is high-grade, but Liu Ren heard from the little girl that he invited a famous Hollywood interior designer to design the decoration style at a high price. There are grades, that's something that designers and award judges only understand...
When Liu Ren walked into the company, the girl at the front desk immediately started screaming.
However, the girl at the front desk is still very restrained. The company has regulations. If she dares to run out of the front desk and entangle with the company's contracted athletes or entertainers, she will be fired immediately.
The salary of the front office of this kind of brokerage company is high, and there are opportunities to see people who are not easy to see, and the appearance of the front desk is not bad, and some scouts may even be in a good mood one day and think you are good, so they will give you Signed, so the front office of a brokerage company with some strength is a sought-after position.
Liu Ren responded with a smile, and walked towards the reception room. The door of the reception room was open, and he heard the scream of the girl at the front desk, so he knew that it was Liu Ren who had come.
When Liu Ren came to the company, no matter how many times the girl at the front desk changed, she always had this reaction.
As soon as Liu Ren walked into the reception room, the chick gave her a sweet and loving hug: "Husband, you are here, let's take a look at the brand logo designed by Nike, and the concept shoes of the new sneakers."
Old... Husband?Liu Ren glanced at the chick strangely, did he take the wrong medicine today?
In the office besides the chick, there is Monica, the company's legal counsel, Linda Knight, Linda's secretary, and Nike's legal counsel.
All of them are mostly big girls, but the legal affairs and the secretary are both average-looking, so it looks a little mature-female Monica, and Linda, who has completely shed the childishness of college in the past two years, in the presence of several European and American women The feeling in the middle is the same as the scene where Gong Li appeared in Tang Bohu's Autumn Fragrance.
Needless to say, college is a plastic surgery clinic, and after graduation it is another cosmetic surgery clinic. The former is about appearance, and the latter is about psychology.
When Linda first came back to work in the family business, she hadn’t graduated from university yet, so she was pretty at that time, but she still looked like a student when she dressed up, and her mentality was like that of an ordinary college student. She gave Liu Ren the impression that she was a neighbor I feel like a little girl with freckles. She is beautiful, but she is a little less feminine.
But year after year, Linda has become more and more stable in the workplace, her psychology has also begun to mature, and her dress has also begun to mature, but she still retains the youthful style that a girl who has graduated from college for two years is indeed more and more attractive. eyeballs.
Liu Ren didn't know how afraid the little girl was of this "former" girl next door who was getting more and more beautiful. The little girl was willing to find someone to be Liu Ren's little girl, but what she hoped to find was the kind of harmless kind. In her eyes, Linda is as harmful as Ajiali. A woman from a big family must not be as stupid and sweet as a big lolita.
Just like Ajiali's beautiful appearance, Linda has Germanic, Latin, and Celtic blood, and she is also beautiful, which makes the same beautiful chick very jealous, so she deliberately pretends to be To outsiders, she is called Husband, which is hardly known.
"Hi, little Linda, it's been a long time. I haven't seen you for a few months and you're pretty again." Liu Ren said hello.
"Little Linda is not young anymore." Linda puffed out her chest as she spoke, dissatisfied with the "little" prefix in Liu Ren's address, but it sounded closer this way. Although she was dissatisfied, she did not refuse, "Huh, It is rare for you to see me once in a long time, but I watched all 50 of your home games last year, and I often see you."
Liu Ren was a little stunned. The little sister became more and more unrestrained, but seeing Linda's chest couldn't help swallowing again. Just when she was about to dream, a sharp pain came from her waist, and she woke up instantly. The little girl seemed jealous up!
Liu Ren quickly focused on the sneakers on the table and the pictures on the LED screen.
"Wow, is this the logo of my new sneakers? Not bad! This is my dunking pose? But you guys are so uncreative, dunking again..."
Liu Ren is more open-minded in front of acquaintances, so he can say whatever he wants.
It's not that he doesn't like the logo, it's just a rant.
It's different from Jordan's slam dunk action in which he flew up with his legs and raised the ball high. That is the back side, and Liu Ren's is the side of his dunk.
Liu Ren’s dunk has more bounce and strength. Most of the time, he flies high and dunks directly against the opponent’s defense. Most of the time, he is still a tomahawk. This logo is a standard tomahawk dunk. The right hand holds the ball Above the back of the head, keep the left hand balanced on the left side of the body, draw the body into a bow shape, lean forward, slightly bend back from the waist to the thigh, and try to straighten the feet to the ground at [-] to [-] degrees...
It looks pretty, and it's clear at a glance. It's the style of Nike's sub-brand. Liu Ren complains about it, and I really like it.
"If you don't like it, you can design it yourself." Linda snorted coldly. It took her several months to design and retouch the picture, and finally decided on it.
Liu Ren is helpless, what about that little sister who was so well-behaved before!What about the little sister who was shy when she said a few words back then!
Little loli shouldn't grow up!No, the big loli is so well-behaved when she grows up...
Liu Ren sighed psychologically.
Liu Ren hurriedly said: "How can I not like it? I think it's awesome...Wow, are these my new sneakers for the Christmas game? Cool! Finally, there is no such hook."
Nike has many series, but in the past, there was only one series, that is, Air-Jordan, Nike's largest sub-brand, with annual sales of nearly 30 billion dollars, accounting for one-tenth of Nike's revenue, and the Jordan series did not appear in this sub-brand. There are two air-Jordan logos on the simple tongue and heel, which looks refreshing and free and easy. All other series inevitably have Nike’s hook logo on both sides of the sneakers.
As for Liu Ren's black and white color sneakers, there is only a logo designed by Liu Ren's dunk action on the tongue and heel. A brand feeling.
The appearance of the sneakers designed by Linda is mainly about simplicity. Liu Ren is also a person who likes simplicity, and he likes this pair of shoes very much.
"I don't like the hook logo very much. I discussed it with my senior management. They also agreed to remove the logo and carry out an independent brand strategy. In other words, this brand is independent like air-Jordan, except that it shares sales channels with the head office. With the same manufacturing company and new technology, other publicity, design, etc. are the responsibility of the team I lead." Linda was a little proud when she said this, although Liu Ren's line was set up for her by her uncle, but she The ability to overwhelm other young people in the family to take the helm of Liu Ren's new brand shows her strength.
Liu Ren was a little sweaty when he heard Linda's words... This hook is the symbol of your brand, so there's no need to be so disgusted...
"Little Linda, what's the name of my new brand?" Liu Ren just remembered this, if Linda dared to say that the new brand is called Air People, he would definitely vomit blood and die.
The Crowd Stream series is already obscene enough. It is often ridiculed by domestic sports forums and even non-basketball fans who have heard of this series. Although the sales volume is good, but returning to China to participate in activities always feels a little embarrassing, and even some hosts have ridiculed it.
The flow of people is already very insignificant, and there is a whole flow of people in the air... If it is really called air-human flow, Liu Ren chooses a dog leash, he seems to have heard the ridicule of the domestic fans.
Fortunately, Linda didn't make such a "blast" decision: "The brand name has been decided, it's called air-boss."
"air-boss, the boss of the air? Boss of flying people? Domination of the air? This name is so hasty! But I like it."
Thank you Yan Qing for being the first rudder master. .It has been almost 300 days since I wrote it, and I have been supporting it all the time, thank you very much.
(End of this chapter)
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