super small forward

Chapter 558 558. Own brand?
The hot summer just passed day by day. After a series of transfers and big contracts broke out, the long grass period really came.

Every year in July, August and September is the lowest time for all sports leagues in 12 months of the year. At this time, no sports league dares to hold competitions. Even if it is a swimming competition at this time, injuries or excessive fatigue or even death due to overheating may occur. The situation of the crisis is several times that of any other time.

Only national-level competitions can be held at this time. To win glory for the country, injuries and so on should be done.

From the end of July to mid-August, Liu Ren was training at the Toyota Center. He had already learned the technique of locking the opponent's defender with his body sideways at the basket and then hooking the ball into the basket with the other hand. The next step is Keep practicing the strength of the wrist and fingers, so that practice makes perfect.

After teaching Liu Ren for three or four days, O'Neill left, because he really had nothing to teach Liu Ren, and he relied on his physical talent to play.

Liu Ren is training every day, occasionally going to participate in the activities that he endorses.

Nike’s endorsement has not been negotiated yet, but even so, Liu Ren’s domestic promotion in late August is still going to go. His endorsement contract with Coca-Cola has been renewed, with a six-year $8 million dollar, which is basically NBA Player endorsement Coca-Cola highest endorsement fees.And there is only one publicity period every year, which is the China Coca-Cola Basketball Summit in August. Coca-Cola spends so much money to use the influence brought by Liu Ren's Chinese identity to compete with Pepsi for market share in China.

Speaking of which, Liu Ren has been very busy since he returned to work after a month's rest. Who told him to have nearly a hundred endorsements?
There are more than a dozen that have the terms and conditions to carry on-site publicity, and more than 20 that need to arrange scenes and take pictures.

He is fortunate that most of the endorsements he signed are pure image endorsements, and he only needs to use his photo to print on the product or let his image appear in the advertisement.

Although this kind of pure image endorsement has little money, most of it is only 10,000+ a year. The sum of forty or fifty endorsements may not be as high as the one-year endorsement fee given to him by Coca-Cola, but it is easy!

You don't even need to meet with the agents of those brands, you just need to wait for the money to be collected. Of course, some, such as the tavern that occupies the shares, need to stand on the stage, and some, such as the balance bracelet, need to go to the exhibition game to watch Watching the boys' games is all there.

As for Nike, it has been difficult to negotiate. According to the information obtained by Xiao Niu, Nike must re-sign the contract with Liu Ren internally, and sent people to reassure them not to rush to sign with Under Armor, but the specifics are as to how to re-sign the contract with Liu Ren. Liu Ren's contract renewal has a big difference.

There are differences of opinion, which means that there will be unity in the end.

On August 8, after Under Armor formally presented Liu Ren with a 16-year, 10 million USD endorsement contract, Nike finally couldn't sit still.

The rich man is here!
Chick received a call from Nike early in the morning and made an appointment to visit their house in the morning.

Then little sister Linda who was in charge of Liu Ren's affairs came.

"Hello, Linda, he's getting more and more beautiful. Look at our boss, his eyes are almost staring straight." The little girl joked after seeing Linda.

"Mary, stop making fun of me." Linda blushed habitually.

Liu Ren is speechless to the chick, who seems to like to tease him recently, either by saying that the big loli has beautiful breasts, or by saying that Abby has a good figure, and occasionally she will comment on the young female college students passing by when she goes shopping...

Liu Ren took the initiative to say hello: "Linda hasn't been here for a long time, why, are you finally willing to pay to renew the contract?"

"Ah..." Seeing Liu Ren, Linda's face instantly turned redder, "No, boss, I'm here today to discuss other matters with you and ask for your opinion. Sincerely."

After speaking, Linda looked at Liu Ren expectantly.

On the other side, Liu Ren and Xiao Niu looked at Linda curiously and listened to what she had to say.

"..."

"..."

After a long time...

The atmosphere was a little awkward, and the two sides seemed like big fools.

"Boss, what do you think? Our sincerity is very high!" Linda was a little anxious. This was a clause that was hard won by the faction that belonged to her parents and uncle within Nike, trying to open up a new sector. .

"Well, Linda, you have to tell me what you want to discuss with me first!" Liu Ren was about to collapse. This girl is so capable when designing sneakers and doing publicity and promotion planning. Why is it when it is time to chat? Just as stupid as that.

"Ah!..." Linda exclaimed again, "I'm sorry I forgot, I'm here today to discuss with you on behalf of Nike headquarters to create an independent brand for you, not a separate series, but like Air-Jordan An independent brand, your next pair of signature shoes will announce the birth of a new brand, you will have a 5.00% commission on the sales of the new brand before you retire, and you will continue to receive our endorsement fee, and The endorsement contract will be converted into an NBA career contract. The endorsement fee will be the same as the salary you will be paid by the Lakers next season, and it will also increase with your salary in the future. Of course, if you take the initiative to cut your salary in the NBA, we will also keep your salary cut The previous salary will pay the endorsement fee, and when your salary exceeds the salary before the salary cut, we will continue to increase. After you retire, the share of the sub-brand will be increased to [-]%, which is the same as the share clause of Air-Jordan owned by Jordan. "

This endorsement condition... Liu Ren feels that Nike clearly wants to save the current endorsement fee. In the next year, Liu Ren will definitely suffer a loss. It is only 500 million a year. Even if he signs a starting salary of 2570 next season Wan's highest contract is only a little higher than Durant's endorsement fee, which is far from the contract provided by Under Armour, but the new sub-brand can be said to be a lifetime guarantee!

What did Jordan rely on to buy the Bobcats that year and now the Hornets?
his salary?endorsement fee?
Come on, Jordan's career salary is less than [-] million. He is not an investment expert like a magician. Eight out of ten of the things he invested in were lost.

Jordan's endorsement fee?His endorsement fee was 80 million a year in the 100s, and it was less than 90 million in the 500s, and these endorsement fees at that time seemed to be as high as the endorsement fees offered to Liu Ren by Under Armour!

To be able to make a lot of money after retirement, even more than when he was playing, Jordan relies on the share of air jordan!
After Jordan retires, he can get 5.00% of Air Jordan's sales every year. Air Jordan's average annual sales in the last eight years is 23 billion. From here, Jordan can get more than 1 million US dollars in income every year!
Last season, James was the No. 1980 earner in the NBA. The salary in the NBA was more than 4400 million, plus more than 6000 million in various endorsement fees, a total of more than [-] million dollars in income.

But according to the basketball star section of the Forbes rich list, the number one is Jordan, whose endorsement income is twice what James earns...

Now the pressure on Nike is also relatively high. In the past, only Adidas competed with them. They have always occupied the largest share in basketball shoes.

But now not only Adi has started to make efforts to sign some popular new stars, but Under Armor has also emerged, and almost poached Durant, and has already signed the current super popular point guard Curry, Adi On the one hand, this year's No. [-] pick Towns and the Warriors' rising star Randall were also signed. The basketball shoe sales market will inevitably move in the direction of a tripartite confrontation.

The most embarrassing thing for Nike now is their existing brand. The sales market has become saturated. Not everyone is willing to buy new Nike shoes every year. Some have bought a pair of Nike or AIR other series of sneakers. Will not buy a second pair of the same series.

After Under Armour, a new brand that popped up suddenly, and Adidas wanted to occupy the basketball shoe market again, they produced many new sneakers, which gave Nike a huge impact.

Thanks to the support of Nike and James and Kobe, the two super gods, otherwise their life would be really difficult.

But even James is already 30 years old, and Kobe is about to retire, and the sponsorship contract of more than 2000 million a year for Durant in the past two years seems to have no effect. He is not the kind of special sneaker seller Players, matching his endorsement fee is just not wanting Under Armor to poach him.

So when James is about to age and Kobe is about to retire within two years, renewing Liu Ren's contract is something that Nike executives don't even consider.

But how to renew the contract is an art.

There is the simplest one, that is, they will give as much as Under Armor gives.

But this kind of passiveness is inferior, so Linda's uncle, who is the general manager of Nike North America, is also a branch of the Knight family that established the air-Jordan sub-brand for Jordan. Creating a sub-brand for Jordan is the same as creating a sub-brand for Liu Ren!

Nike executives passed this decision after discussion, and they believed that Liu Ren would save a lot of money in the endorsement fee when he was still a player. Look at Durant's salary next season is 1900 million, but if the endorsement fee If you get the full amount, it will exceed 2400 million.

However, Liu Ren's salary in the next two years will not be able to reach the 3800 million horror endorsement fee provided by Under Armour.

Feeling the expectant gaze of the freckle girl, Liu Ren glanced at the chick, and the chick gave Liu Ren a look.

Liu Ren blinked to show that he received it, and said to Linda: "Mary is going to discuss with Irene, let's go eat something, Linda, you have come so early and haven't had breakfast yet? Are you hungry? Today Xiaoai plans to Make sushi, do you want to try it together?"

Linda blushes when talking with Liu Ren, but this is Liu Ren's invitation!
Linda nodded quickly: "Yeah, Xiao Ai's food is so good, I eat a lot every time I come here."

Liu Ren took Linda to find the big loli to eat, and the little girl found Monica to discuss it.

"Here is the condition that Nike gave us. Take a look, there is nothing wrong with it, right? The condition is too good! It seems like they are rushing to give us money." Xiao Niu still felt a little unbelievable.

Monica thought for a while and said, "I don't think they are stupid. We have to take risks in doing so."

The little girl asked strangely: "We don't participate in the investment?"

Monica replied: "Not here, but the endorsement fee. The salary of the boss next season is 500 million, which means the endorsement fee will be 500 million. It can be said that the endorsement fee is so cheap that it looks like it was robbed." , next year we can only get 2570 million at most when renewing our contract with the Lakers, which is too far from the endorsement fee given by Under Armor, and the sneaker sales share is hard to say, 30%... It seems It is very tempting, but it is difficult to achieve the current sales of air-Jordan in a short period of time after its establishment. The main reason is that the number of products is too small. Air-Jordan has accumulated various styles of sneakers for more than [-] years, and Anthony With as many signature shoes as Wade, even if we have our own sub-brand, we only sell three pairs of shoes.”

It's easier to see the truth if one more person thinks about it together!Xiao Niu also reacted at once: "I see, if the sales of Ah Ren's sub-brand are not good, we will not get any money at all, and we will have to bear the impact of the failure of Nike's new strategy, and we will lose more than 1000 million in endorsement fees! However, if you want to have greater returns, there are definitely risks, and they are not too much. The risks we have to bear are only a few million to tens of thousands of dollars a year. If we succeed, or even a few years later It will be successful, but the share we can get at that time will be completely incomparable to the current endorsement fee. If the sales can reach half of air-Jordan, we can get 3000% of the sales commission and reach [-] million !"

"That's right," Monica nodded and said, "I think it's completely acceptable. The idea they gave is very good, and it's really as sincere as Linda said, and I think that according to the popularity of the boss, Nike has created a The new air-jordan has a great chance of success!"

"Then accept it!"

"Accept it!"

　What is the name of the new brand of the protagonist's basketball shoes?Collect it.The dozen or so brands of Nike basketball shoes all start with AIR. Air means air cushion. Nike basketball shoes are all air cushion shoes, just like the rivets of football shoes. .Far away. .

　　However, air can also be understood as the meaning of flying trapeze... It's still not easy to take. . .

　　
　
(End of this chapter)