Transactions over time and space, leading the global wave of technology

Chapter 165 New Planning: International Market
"Your proposal is good, then follow the normal process."

Huang Yuanyang's plan is very good overall. It can only ensure the interests of the employees who have joined the company, and it can also ensure the overall expenditure of the company.

"However, in terms of personnel recruitment, the recruitment of the [-] front-line employees can be slightly slowed down, and the recruitment of the other [-] reserve talents needs to be accelerated as much as possible."

Now the time for him to go to Kyoto is getting closer and closer, and he now has a full three system transactions in his hand.

Before leaving, go to China Science and Technology World through these three system transactions to exchange for more advanced technologies.

At that time, the technology can be taught to the company's technical personnel in batches as early as possible.

When the time is right, you can develop and produce new products.

Otherwise, after he went to the capital, he wouldn't be able to come to the company every day.

There must be certain problems in the guidance of product technology.

"Okay, then I'll make arrangements now."

After getting approval from Xiao He's side, Huang Yuanyang immediately went down to make arrangements.

Now that the personnel are properly arranged, the next step is the problem of the marketing department.

Xiao He called the manager of the marketing department in again.

A few minutes later, a young and capable woman with long hair walked in.

This person is Liu Hong, the marketing manager newly recruited by Tenghua Xingke.

"Manager Liu, sit down."

Xiao He looked up and motioned for him to sit down.

After Liu Hong sat down opposite, Xiao He asked, "How is the work of the marketing department recently? Have you encountered any troubles?"

"Mr. Xiao, the work of the marketing department has been going on smoothly and normally recently, and there are no troubles so far."

Liu Hong replied respectfully.

"Well, I took a look just now, and now we have a total of 150 directly-operated stores under Tenghua Xingke, covering almost all major cities across the country. Judging from the current development speed, I'm afraid it won't take long Carry out full-coverage development of all regions under major cities in China.”

In just over a month, it would have been impossible to develop more than 1000 directly-operated stores so quickly under the operation of Tenghua Xingke's internal staff alone.

Xiao He used the simplest method, directly found several small and medium-sized chain brands, bought them wholly at a high price, and used them as Tenghua Xingke's directly-operated stores.

Although the cost of this is not small, the efficiency is the most efficient.

"Manager Liu, the domestic market has stabilized as a whole. Next, I have a new plan for you to arrange."

"Mr. Xiao, the new plan you mentioned is..."

Hearing what Xiao He said, Liu Hong already had a rough guess in her heart.

Now that the domestic market has stabilized, Tenghua Xingke's product market is only left in foreign countries.

Prior to this, she had heard from Xiao He some of the company's follow-up strategic deployment, and it is very likely that the next step will be to take the international route.

"That's right, internationalization!"

Xiao He smiled lightly: "The domestic market is so big, if we keep shrinking in such a small area in the future, we can only gain so much."

"In contrast, the big cake in the international market is the most attractive. As long as our products can enter the international market, the current revenue will definitely increase several times, or even dozens of times. !"

Compared with the current market situation, the three products listed by Tenghua Xingke are all advanced electronic products that are decades ahead of the present.

With its powerful performance and practicality, even if it is placed in a foreign market, it can easily carve out a market path.

"Manager Liu, do you have any suitable opinions and opinions on the issue of launching products into the international market?"

Although Xiao He was a businessman in his previous life, he didn't know much about the international market.

So for a question like this, you still have to ask a professional.

"Mr. Xiao, according to our current situation, if we want to enter the product into the international market, there are only two options."

Liu Hong thought about it.

"What do you think."

Xiao He looked at Liu Hong with clear eyes.

"Our Tenghua Xingke products are already a well-known brand in China through the advertisement insertion of the domestic central channel, but this is only limited to the domestic market. If it is placed abroad, there may not be many consumers who know our products. .”

"First, like the domestic market, we can spend a lot of money to advertise the three electronic products of the company, and then we can officially start entering the market after the popularity is established."

"Secondly, contact those large and well-known foreign supply chain brands, and effectively promote our products through their channels and popularity, so as to achieve the purpose of entering the market."

After talking about the future plan, Liu Hong didn't say anything more, just sat aside and waited for Xiao He to make the final decision.

These two methods are considered to be the most suitable for companies to enter the international market at present, but each has its advantages and disadvantages.

"Manager Liu, the two methods you mentioned are quite good overall."

"It's just that in my opinion, can these two solutions be further integrated?"

As far as Liu Hong's two plans are concerned, they are generally feasible.

The first one, like the domestic market, is to directly promote the popularity of the product by advertising first.

This solution is fine. Judging from the performance of the three products, as long as the advertisement is publicized, it will definitely gain great popularity just like the domestic market.

The only troublesome thing is that there is no suitable store.

After all, foreign countries are not as good as domestic ones, because the distance is too far, and if you want to start the laying of directly-operated stores as quickly as the domestic market, you must prepare a lot of formalities.

Furthermore, the international market is so large, and there are many countries and regions that need to be designed. Not to mention the huge manpower and material resources that need to be invested, it is impossible to achieve it in the short term.

Let’s look at the second one, which is to sell as an agent through large foreign brands.

This method can save a lot of time on the whole, and has the agency guarantee of a big brand. Even without promotion, it can be better recognized by consumers in major international regions.

But the only disadvantage is that the product sales in the international market have to give up direct sales and change to agents.

"Mr. Xiao, what do you mean by synthesis?"

Liu Hong asked.

"While entering the international market, it can also guarantee the direct sale of products." Xiao He simply replied.

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(End of this chapter)