All round car designer

Chapter 504 Electrification Era (4)

Nikola Electric Vehicles headquarters in the United States.

There are only two days left before the release of ES1, and the entire company is putting all its energy into this matter. As the company's first product, the market response of ES1 will directly determine the future fate of the company.

Dafeng Motors has clearly notified Nikola’s management that the sales of ES1 will determine whether Dafeng will increase capital to Nikola. Therefore, as the person in charge of the ES1 project team and also the chief operating officer of Nikola, Trump, It is also under great pressure.

Trump originally planned to release the ES1 in March this year, but due to the impact of the Mercedes-Benz incident, Dafeng Motor did not reach a full settlement with Mercedes-Benz until June, so the press conference was delayed again and again, and finally chose the The last day of September.

Taking advantage of the delay, Trump led his technicians to optimize the performance of Nikola ES1, especially in terms of battery life. It can be said that he has made great efforts to increase the battery life by more than 30% kilometer!
After some adjustments, the actual cruising range of the ES1 can reach 550 kilometers. Despite this, Trump is still a little worried, because according to media reports, Tesla’s cruising range has exceeded 600 kilometers!

If Nikola hadn't entered the field of electric vehicles before Tesla, Trump couldn't imagine how he could compete with the other party.

Since Tesla's confidentiality work is in place this time, so far, Mercedes-Benz has not released any specific information about Tesla models, not even spy photos, which can be said to be full of mystery and suspense. satisfies the appetite of consumers.

Without knowing the opponent's weaknesses, Nikolai could only make a fuss about himself.

"It's really a headache to compete with Mercedes-Benz." Trump said with a wry smile.

It was as strong as Dafeng Automobile, but in the end it still stumbled in Zhou Fei's hands.

"President, the people from Dafeng Automobile have arrived and are in the lounge right now." At this moment, the secretary walked up to Trump and said softly.

Trump nodded, "I see."

After all, Dafeng is the largest shareholder of Nikola, and has given Trump a lot of help from technology to capital. It is normal for Dafeng to send people to the new car launch this time.

After a few words of advice, Trump quickly walked towards the lounge, and as soon as he opened the door, he saw a familiar figure.

"Mr. Fred, how could it be you?" Trump lost his voice.

This is also why Trump is not surprised, because the wrong decision made on the Mercedes-Benz incident caused Dafeng Motor to suffer huge losses. Fred had already resigned voluntarily a few months ago. Trump never expected Well, this time the "imperial envoy" from Dafeng will be Fred!
"Why can't it be me?" Fred smiled, as if he had come out of the defeat some time ago.

The Mercedes-Benz incident has indeed dealt a big blow to Fred. He has worked in the automotive field all his life, and it can be said that he was ruined. Now that he has retreated from the front line, he can think about some things.

"No no, of course Mr. Fred can come, I just find it too unexpected." Trump waved his hand quickly.

From the establishment of Nikola to the research and development of the ES1 car, it was all decided by Fred. It can be said that without Fred, there would be no Nikola. Moreover, even if Fred resigned from Dafeng, but After all, he has been in charge of Dafeng Motor for nearly 20 years, and Yu Wei is still there. It is understandable that he will represent Dafeng to attend the ES1 press conference this time.

"I'm here just to make a formality. I can't decide anything. You don't have to be nervous. If you want Dafeng to continue to increase capital, then work hard on the product." Fred motioned Trump to sit down first, and then said.

"Technically, we have reached the limit, but we are afraid that we are still not as good as Tesla."

"It's definitely not as good as it is. I can guarantee that." Fred replied firmly.

Having dealt with Zhou Fei for so many years, Fred really knows each other too well, and it is really too difficult to beat Mercedes-Benz in terms of technology.

Trump was taken aback for a moment, and then showed a wry smile, "After Mr. Fred said that, I am getting less and less confident."

"There's no need to be so pessimistic. Nicholas also has his own advantages. Since he can't match the other party technically, he should work harder in the market." Fred paused and continued,

"Tesla will not have time to enter the European and American markets in a short period of time, so we will use this blank period to lay a solid foundation in the European and American markets, and at the same time actively explore the markets in Asia, Africa and Latin America, and strive to enter overseas markets before Tesla Before, hold the market firmly in your own hands.”

This is currently the only way Nikola can make up for its own disadvantages.

"Won't it be difficult for us to get involved in the Chinese market in the future?" Trump said worriedly.

Since Nikola can deeply cultivate the European and American markets, Tesla can naturally sit on the Chinese market to exert its strength.

"There has to be a trade-off, isn't the lesson from Dafeng Automobile not enough?" Fred smiled, then stood up, "Let's go, take me to see the ES1 show car."

***
The time soon came to September NO.30 local time in the United States. At 1:[-] pm, Nikola's first electric car ES[-] will officially meet the public half an hour later.

At this time, the press conference site was already crowded with reporters and guests who came to attend the conference. The release of ES1 is of historic significance, because it is the first pure electric vehicle officially mass-produced in the international auto industry, and it naturally attracts attention. not low.

This press conference will also be broadcast live online, and the live broadcast can also be seen domestically.

Due to the time difference of twelve hours, it was already the morning of October 1st here in China.Under the organization of Zhou Fei, nearly [-] people from Mercedes-Benz gathered in the conference room of Tesla's headquarters to watch the ES[-] new car launch.

"This live broadcast, we have to look at it with a purpose. First, look at the performance parameters of the ES1, and second, look at the price of this car. This is the focus of our attention." Zhou Fei, who was sitting at the front, said.

Although he has confidence in Tesla's technology, Zhou Fei feels that he can only rest assured after hearing it with his own ears.

"Old Tian, ​​you should focus on the technical characteristics of Nikola, especially the technologies that have not been used in our cars. This will become the direction of our next-generation models." Zhou Fei turned his head and said to Tian Hong in the back row .

"Understood Mr. Zhou." Tian Hong replied quickly with a notebook in his hand.

While several people were talking, the time soon came to 07:30 local time, the press conference of Nikola's first electric car ES1.It officially started.

The person in charge of this press conference was naturally Trump, but Zhou Fei was surprised to see Fred in the live broadcast...

(End of this chapter)