All round car designer

Chapter 308 Based on the user
For the online sales platform he wants to launch, there are several core functions, and Zhou Fei is going to copy the design model of the previous Autohome.

The first is the construction of the data platform. Since it is an online car selection, the website must provide the most comprehensive and accurate car model data. The new car data storage must be fast and timely for easy query. At the same time, there must be the most abundant and detailed car model pictures. , to facilitate consumers to view cars online from various angles.

Secondly, the dealer platform is also an indispensable part. It is best to collect information on 4S stores across the country, and is committed to providing consumers with the most timely, comprehensive and accurate price information, making this website a national and even global brand. The largest "online 4S shop"!
Finally, the information platform is also a very important part. Through fast, real and in-depth reports, it can explain all the world's top auto shows, report the latest car release sites, decipher the latest industry trends and other car-related events for netizens, and provide news , technology, culture, shopping guide, modification, test drive and video and other all-round information services!

These three platforms are the core functions that Zhou Fei believes are built around "car purchase". In addition, functions such as the interaction center are also an indispensable part. Through this function, the "people·car· The trinity business philosophy of "life" is implemented in every aspect, helping users complete the ideal process from "choosing a car" to "enjoying life".

As for channels such as second-hand cars, Zhou Fei feels that they are not in a hurry to develop them for the time being. The website is in the initial stage of construction. If it provides too many functions, it is not very good. Any website is gradually developed in the process of development. Perfect and command your own service instead of being perfect from the start.

As long as the core essence of online sales is grasped, it is not difficult to make this website and the client end popular. After all, Autohome in the previous life has already experienced the test of practice.

After figuring out the function he wanted, Zhou Fei immediately opened the document on the computer and began to edit it seriously.

Compared with developing a new car or a brand new engine, Zhou Fei doesn't have much work to do. He doesn't need to draw pictures, let alone model. He only needs to write down all his functional requirements for the website and client, and then The rest of the work can be arranged by the company's IT department.

It took less than an hour for Zhou Fei to finish editing the document.After re-checking and finding that there were no omissions or mistakes, Zhou Fei turned off the computer in satisfaction.

The next thing to do is to hold a meeting to arrange this matter.

Even Zhou Fei himself did not expect that building an online sales network platform would unknowingly become the number one important job on hand.

The next morning, as soon as Li Jianneng arrived at the company, he received a call from Zhou Fei, asking him to come to Zhou Fei's office. Li Jianneng didn't dare to neglect. After putting down the document bag, he immediately knocked on the door and walked into Zhou Fei's office. fly office.

"Mr. Zhou, what happened to call me over in such a hurry?" Li Jianneng asked hastily as soon as he entered the door.

"I told you to come over and look at something." Saying that, Zhou Fei handed over a document, which was the one he edited yesterday afternoon.

"...The platform can provide a full range of car services including car selection, sales, technology, etc. Among them, the data platform, dealer platform and information platform are the three core parts of the website..."

After taking the document, Li Jianneng looked at it seriously, and after only half of it, he looked at Zhou Fei with doubtful eyes, "Mr. Zhou, what is this?"

Although Li Jianneng could understand the contents of the document, he couldn't figure out why Zhou Fei let him read it. Could it be that Zhou Fei still wanted to get involved in the Internet industry?

"I want to build a website for online sales. This is my functional requirement for the website. What do you think?" Zhou Fei asked with a smile.

"Online...online sales?" Li Jianneng couldn't help but widen his eyes, "Why did Mr. Zhou suddenly think of doing this?"

Although online shopping is very popular now, buying a car is different from buying other things. Cars are a luxury, and many things need to be experienced on the spot to know. This is why in today’s Internet age, 4S stores can still reason for the abundance.

Compared with buying cars online, people are more willing to go to offline stores to see and buy cars.

Zhou Fei never mentioned this matter before, why did he suddenly propose online sales today?

"Didn't you remind me yesterday?"

"Me? When did I... You mean that, I just said it casually, why did Mr. Zhou take it seriously?" Li Jianneng couldn't help but wryly smiled.Zhou Fei was able to see a business opportunity for a word he said unintentionally, which is no one else.

Zhou Fei smiled, "Although you said it casually, I think this idea is very good, and the market space is very large. If it can be successful, it will definitely be a big killer for our Feichi company!"

"Boss Zhou also said that if it is successful, in case..." Li Jianneng looked at Zhou Fei hesitantly, and did not continue.

"Why, Lao Li, don't you believe that I can succeed?" How could Zhou Fei not understand what he meant, and asked back with a smile.

"It's not that I don't believe it, but that the Internet is different from traditional manufacturing. Before Mr. Zhou proposed this, several automakers had tried it, but the results were not satisfactory. I was worried that we would also Follow in their footsteps."

Li Jianneng replied with some embarrassment.

If you want to say whether you believe in Zhou Fei or not, then Li Jianneng definitely does. The reason why Feichi can get to where it is today is because Zhou Fei has planned every step for the company. However, Zhou Fei has never set foot in the Internet industry after all. It is related to automobiles, but it already belongs to the Internet industry in essence. Li Jianneng is worried that the traditional manufacturing thinking will conflict with the thinking of the Internet industry.

If you can't even keep up with your thinking, then you can't talk about online sales.

"I have seen the failure examples you mentioned yesterday afternoon, and tried their so-called online sales platforms one by one. Do you know why they failed?" Zhou Fei asked with a smile.

Li Jianneng scratched his head in embarrassment. To be honest, he didn't know, and he didn't study this phenomenon in depth. He only knew that there was such a result.

"Then let me tell you why they failed." Zhou Fei paused, and then continued, "That's because they did this not for the convenience of consumers, but for their own convenience. If you go to their If you take a look at their websites, you will know that these websites can provide very few service functions, and these only functions are not specially designed for consumers..."

"Based on users" is the key to the success of Autohome in the previous life. As long as he grasps this point, Zhou Fei believes that he can also succeed.

(End of this chapter)