All round car designer

Chapter 293 Preparing to Bid
The official car market has always been exclusive to state-owned joint venture car companies, and among them, Chunqi Dafeng has the largest proportion. The official cars of officials above senior officials are all monopolized by the Lufeng series, and the supply of official cars below senior officials is also limited. 80.00% are Chunqi Dafeng's models.

In addition to reflecting the country's "care" for Chunqi Dafeng, there is also a very important point that there are very few car companies that can meet the standards for providing official vehicles. less.

In addition, the Lufeng series was the first luxury car brand to be introduced into China, so this series of models naturally monopolized China's high-end official car supply.

To be honest, the overall market size of official vehicles is not large, especially in this world, where the status of civil servants is far inferior to that of previous lives, and it is rare to see large-scale deployment of official vehicles.

According to public data, Huaxia spends about 500 billion yuan on the purchase of official vehicles every year. The scale of purchased vehicles is about 40. According to the different levels of vehicles, the price of a single vehicle will also vary. different.

Before Zhou Fei crossed, the country carried out official car procurement reforms in 2013. Officials below senior officials will use car subsidies to replace the previous official car purchases. Therefore, the purchase scale has plummeted, and the annual purchase amount is only about 300 billion.

Although the current Huaxia has not adopted such a procurement reform, the procurement scale of official vehicles is not too large, but the situation here is different from the previous life. There were more than 20 official vehicle suppliers in the previous life, and the procurement fee If it is divided equally, naturally not many will fall on each company.

But at present, there are only five official car suppliers in Huaxia, and Chunqi Dafeng occupies the majority. More than 300 billion official vehicles are purchased every year, all of which are obtained from Chunqi Dafeng.

300 billion in sales is not a negligible existence for any enterprise!

However, the official car market that Zhou Fei is targeting this time is only the purchase of high-end official cars above senior officials. For those below senior officials, Mercedes-Benz does not have a corresponding model that is competent for the time being. Whether it is the Golf or the Audi A3, they are not suitable from the outside. Do business cars.

The current high-end official car market is completely dominated by Lufeng H4. This car has been the only official car designated by the Chinese government for nine consecutive years. If Lufeng still wins this year, then this car will set an unprecedented record The record of monopolizing the high-end official car market for ten consecutive years!
After so many years of deep cultivation in the country, although Audi successfully surpassed Lu Feng in terms of sales last month, Lu Feng's position in the country is still unshakable. It is actually not easy to take away this piece of meat.

But the more this is the case, the more Zhou Fei has to try harder. Once the bid is successful, in addition to obtaining a purchase amount of nearly [-] billion, more importantly, it will help improve the corporate value of the entire Audi brand, and even the entire Mercedes-Benz company. !
Being able to become a official car for high-ranking officials is a status symbol!

It is also the national recognition of this brand!

So don't say it has a market size of nearly [-] billion, even if the purchase scale is only [-] billion, Zhou Fei will do his best to win this project!
Seeing that this year's official car bidding is about to start again, Zhou Fei thought about taking advantage of this time to formulate a plan to win this high-end official car bidding in one fell swoop!
Soon, Zhang Xiang and Li Jianneng came to Zhou Fei's office. Before officially announcing the decision, Zhou Fei wanted to discuss with the two of them.

"Mr. Zhou, what is the reason for calling us here so urgently?" After sitting down, Zhang Xiang asked curiously.

As soon as they got to work this morning, the two received calls from Zhou Fei, asking them to come to Zhou Fei's office.

"There is indeed something I want to discuss with you." Zhou Fei poured a cup of tea for the two of them respectively, and then continued, "Didn't the Ministry of Finance just announce this year's bidding notice for official vehicles last week? What do you think about Audi A4 bidding for high-end official vehicles?"

"Isn't this just a direct confrontation with the Lufeng H4? I think it's pretty good. Our own country's official cars have to use cars made in our own country. What kind of foreign brand do we use? I've been upset about this for a long time. Already!"

Upon hearing this, Li Jianneng replied immediately.

"But it shouldn't be that easy. Lufeng H4's successful bidding for nine consecutive years shows that it has absolute supremacy in this field, and its reputation is still there." Zhang Xiang said with some concern.

"What's the point? In fair competition, the Audi A4 is better than his Lufeng H4? Whether it's quality or price, isn't it because we are better!" Li Jianneng replied indifferently.

"The key is, can we achieve fair bidding?" Zhang Xiang asked with a smile.

When Zhang Xiang said this, Li Jianneng's smile froze immediately, but he ignored this point. Standing behind Lu Feng was Chunqi Dafeng, and behind Chunqi Dafeng was the entire Chunqi Group. The eldest son of the car, when bidding, the country will naturally favor Chunqi Dafeng!

If Mercedes-Benz announces that Audi will bid for high-end official vehicles, it is estimated that even Chunqi Group will not stand by and use its own resources to maintain the position of Lufeng H4.

If you think about it this way, the competitive environment facing the Audi A4 is indeed complicated enough.

"Even if this is the case, since it is an open bidding, then the state can't obviously favor Chunqi Dafeng at that time. Speaking of which, we are the orthodox national car. If the state does not protect us, it is impossible to help the joint venture car company. , to overwhelm us?"

Li Jianneng replied in a muffled voice.

"Brother Xiang's worries are not impossible, and what Lao Li just said is not unreasonable. Anyway, we have to try first and show our best side to everyone. As for the final result, it is to do our best. Listen to fate."

Zhou Fei looked at the two of them and said cheerfully.

What Zhang Xiang said, Zhou Fei naturally thought of it, but even so, he decided to participate in the bidding for official vehicles. Regardless of the external environment, first of all, he had to correct his attitude. There is one thing Li Jianneng said was correct. Well, Audi is China's national luxury car brand. Even if some leaders want to favor Chunqi Dafeng, they have to care about public opinion, right?

Under the same competitive conditions, it is clear at a glance who will win. If Chunqi Dafeng is a state-owned joint venture car company, it is biased towards it, then the public opinion environment will not be as calm as it is now .

So in the following time, Zhou Fei and Zhang Xiang had a general discussion on the bidding plan, formed a preliminary bidding idea, and decided to announce it at the company meeting in the afternoon.

(End of this chapter)