All round car designer

Chapter 280 Enlightening the Future (2)

In addition to shooting the promotional video, Zhou Fei also discussed with Li Jianneng about the preparations for the press conference.

"I will arrange these two tasks at the meeting tomorrow. Brother Xiang, after the meeting is over tomorrow, go to Ninghang City for me to inspect the production preparations there, and at the same time tell Mr. Ma to do it at any time. It is good to prepare for the production of two models of Audi."

After discussing these few things, Zhou Fei stood up and said.

"As for Lao Li, you must provide financial support." Zhou Fei said to Li Jianneng who was on the side.

Whether it is the production of Audi or the preparation of the press conference, certain financial support is required, so the role played by the finance department is also very important.

"Alright Mr. Zhou." The two replied in unison.

The next day, Zhou Fei announced these two things at the company meeting. The publicity department was responsible for the filming of the short film, but Zhou Fei also requested that he be notified to be present during the filming. During the entire filming process, It must be carried out in accordance with Zhou Fei's thinking.

After the meeting, all departments began to get busy in a tense and orderly manner according to Zhou Fei's deployment.

These two cars, Audi A3 and A4, will soon meet with the world.

***
"Can you dim these lights a little bit more? I want to express a transition process from darkness to light, that is, the picture is black at the beginning, and then the lights are turned on one by one to illuminate the front..."

In the shooting room of an advertising company, Zhou Fei was making a request to the photographer who was in charge of this shooting. Since he didn't know much about photography, Zhou Fei could only express himself with the simplest sentences.

"In addition, when the headlights are turned on, I want to shoot the sense of layering from the headlights to the double flashes and then to the rear lights one by one. The last point is also very important. In the finished short film, only the front of the car and the The rear of the car, the entire body of the car cannot appear in the video."

Zhou Fei looked at the photographer, and then asked a little embarrassedly, "Am I asking too much, and you can't achieve it?"

Throughout the short film, what Zhou Fei has been emphasizing is Audi's headlights. Audi has always emphasized the "sense of technology". Judging from the appearance of the car body, the headlights are undoubtedly the most representative!

So in this short film, Zhou Fei wanted to focus the lens on the car lights, and use the car lights as an element to reflect the theme of "enlightening the future".

In addition, in order to maintain the mystery of these two cars, Zhou Fei specifically asked not to take the full view of the vehicles, but only the front face and rear as the shooting angles to express the theme of this short film.

Zhou Fei didn't know what kind of idea this was from a professional point of view, anyway, he thought it was pretty good.

"It's okay, it's okay, there are not many requirements at all, we can achieve all of these technically, please don't worry, Mr. Zhou." The photographer shook his head quickly.

What Zhou Fei said just now is nothing compared to some weird Party A's requirements, and these can be achieved through post-processing without any exaggeration. With Zhou Fei's identity, he can If you lie to yourself like this, even if you can't, the photographer has to let him do it!
"Okay, I'll trouble everyone, because the time is tight, so I hope everyone can hurry up and shoot. Let me have a look at the completed film first, thanks to everyone." Zhou Fei smiled and nodded.

After saying this, Zhou Fei, accompanied by the staff, left the studio, while the photographer focused his eyes on the two cars in front of him, his eyes full of surprise.

To be fair, the photographer has seen many successful people with luxury cars, but the two luxury cars that Mercedes-Benz will release soon gave him a different feeling, especially the Audi A4 with a more slender body. It exudes a charming charm all over the body, making people's eyes unable to help but focus on it.

The pure black color scheme of the two cars adds a bit of mystery to the car, showing the noble and elegant quality.

"Hi, may I start shooting now?" Seeing the photographer staring at the two cars ahead, a staff member of Mercedes-Benz quickly asked.

"Oh...shooting, right? Of course we can start." The photographer quickly came back to his senses, and replied embarrassedly, but his mind was a little distracted just now.

"According to the agreement between us, before leaving, you must hand in all the camera tools. Except for the video shooting as required, you are not allowed to take any photos. I hope you can understand and cooperate with this point." The staff continued.

The two cars have not been released yet, so it is natural to ensure that no video data is released before the press conference begins.

"Understand, understand, we will cooperate." The photographer nodded quickly, and at the same time, Page dismissed the idea of ​​secretly taking a photo.

In the next period of time, the photographer began to shoot seriously according to several requirements put forward by Zhou Fei. After the shooting was over, he arranged for people to post-process the video. It took a total of one week before and after it was completed. the whole filming work.

"What do you guys think? Are you satisfied with the shooting?" In Zhou Fei's office, Zhou Fei pointed to the computer and asked.

The completed short film was sent over this morning. Before the official announcement, Zhou Fei asked Li Jianneng and several company executives to take a look in advance to see if there were any suggestions for improvement.

"I think it's pretty good. It looks very impressive, especially after the lights are turned on one by one, it's like a beast that suddenly opened its eyes. It's very shocking." Zhang Xiang was the first to comment.

"I also think it is very good. It feels like an American blockbuster. After watching it, my blood boils. I am very curious about what will happen next." Li Jianneng also said immediately.

Afterwards, the rest of the executives also expressed their opinions, and without exception, they all felt that the filming of this short film was particularly good.

Frankly speaking, Zhou Fei also likes this short film very much. It not only meets all the requirements he put forward, but also vividly shows the "sense of technology" that Audi wants to express on the basis of these requirements!
Moreover, Zhou Fei was very satisfied with the soundtrack and color scheduling during the post-processing of the video, just like Li Jianneng said, "just like American blockbusters".

"Okay, since everyone has any opinions, then release it according to this version. In addition to releasing it on the official website, put this video on several social software, so that more people can see our promotional video."

Zhou Fei nodded in satisfaction, looked at everyone and said.

Later, at Zhou Fei's request, the company's Propaganda Department and Planning Department released this promotional video titled "Audi, Enlighten the Future" on Weibo, Weihu and other major platforms, officially marking the launch of the two cars. Release warm-up!
(End of this chapter)