All round car designer

Chapter 264 The Light of Hope (3)

With the end of Weipeng Hongguang's press conference, the key content of this conference was quickly spread through various channels such as the Internet.

"Weipeng Automobile's brand new MPV, the starting price is as low as 4.5!"

"The king of cost-effectiveness, Mercedes-Benz will come up with another amazing car!"

"Can Hongguang be the light of hope for Weipeng Motors?"

"High configuration, low price, Weipeng Hongguang's cost performance is beyond your imagination!"

At the same time as the media reported overwhelmingly, there was also a heated discussion on the Hongguang car on the Internet, and compared with before, the voice of criticism was obviously much smaller, and more of it was approval of this car.

"If you look at the Hongguang car with the interior, you don't think it is so ugly, and the interior space of this car is really too big!"

"The seven-person manned design, coupled with the flexible seat arrangement, has such a large space, I feel that it is the most suitable for a family to go out for a spring outing!"

"No wonder the previous publicity has been emphasizing the price-performance ratio. It turns out that the price-performance ratio of this car is really high! I feel that among the three cars under Mercedes-Benz, the most cost-effective one is this Hongguang."

"After a comprehensive evaluation of this car, I think Hongguang is most suitable for those individual merchants. It will not delay the delivery of goods and people, and the maximum price of 6 yuan is really very conscientious. No matter what it is used for, it will not Feel distressed!"

"It's still too early to talk about this car. It still needs to go through a period of market testing. Since it is a slogan of multi-purpose and practicality, it has to be proved through practice."

While there was heated discussion on the Internet, the Hongguang car also began to be released simultaneously in the major 4S stores of Weipeng Motors.

The current four major production bases of Weipeng Automobile, after technological transformation, can produce Hongguang vehicles per month at the level of [-] vehicles, which can meet all market demands without any pressure, and there is no need to worry about the phenomenon that the supply will be in short supply. .

After the press conference, Zhou Fei also discussed with Ma Huafu and Zhang Xiang about the follow-up sales of the Hongguang car.

"Currently, 4% of Wei Peng Automobile's 80.00S stores across the country have resumed normal operations. More than half of the dealers who announced their termination of contracts with Wei Peng due to the company's bankruptcy have re-cooperated with us. The remaining dealers, I am negotiating with them, and it is expected that in the first half of this year, the number of dealers of Wei Peng Automobile will return to the previous level."

In an office at Wei Peng's headquarters, Zhang Xiang said to Zhou Fei and Ma Huafu.

Since taking over the sales company, Zhang Xiang has been busy integrating the resources of several sales regions. The most important thing is to gradually restore the number of dealers of Wei Peng Automobile, and strive to bring the sales resources of Wei Peng Automobile back to the original level. peak state.

After Zhang Xiang's unremitting efforts during this period, Wei Peng Automobile's original lost sales resources have been basically recovered by him.

"Mr. Ma, Hongguang's production and the connection with sales, have you arranged everything properly?" Zhou Fei looked at Ma Huafu again, and continued to ask.

"Please rest assured Mr. Zhou, everything has been arranged. I will continue to pay attention to Hongguang's production and sales. If you have any questions, Mr. Zhou and Mr. Zhang can contact me directly." Ma Huafu hurriedly replied.

Ma Huafu has been in the auto industry longer than Zhou Fei, so the process of releasing a new car is naturally very clear.

"Okay, I will leave the sales of this Hongguang car to you guys. I have to go back to the headquarters in the afternoon. If you have anything to do, please call me directly." Zhou Fei nodded and said.

The joint venture factory with Futong Motors will be put into use soon, Zhou Fei is going to pack up and go to Detroit.

***
Ma Huafu and Zhang Xiang are responsible for the sales of Weipeng Hongguang, so Zhou Fei doesn't have to worry about it anymore.

However, Zhou Fei felt that it was necessary to mention some suggestions to Zhang Xiang and the others. For example, in terms of the development of sales channels, Zhou Fei felt that the practice of Wuling Hongguang in his previous life was worth learning.

"Mr. Ma, brother Xiang, I think on the basis of the existing sales channels of Wei Peng cars, we can further expand the sales channels of Hong Guang to increase the sales of this car."

Before leaving, Zhou Fei said to Zhang Xiang and Ma Huafu.

"I'm already preparing for the expansion of sales channels. After the original sales network of Wei Peng Motors is restored, the sales channels of this car will be further expanded." Zhang Xiang replied.

"This kind of expansion is a bit too slow, and it can't meet my expectations, so I'm thinking, can there be another way?"

"Another way?" Zhang Xiang and Ma Huafu looked at each other, feeling a little puzzled. Doesn't the expansion of sales channels depend on the expansion of 4S stores?
"Can we build a large number of 4S stores in addition to 2S stores, which only provide sales and after-sales services, and quickly spread a large network in the vast countryside and county towns, so that all potential consumers can conveniently purchase cars and Carry out maintenance services." Zhou Fei looked at the two people and replied.

Although 4S stores are the most common way to sell cars, the construction standards and construction period of 4S stores are relatively long, which is far less than that of 2S stores.In the previous life, Wuling Hongguang used this method to rapidly expand its sales and service channels. On the basis of 4S stores, it spread a large number of 2S stores, and only then did the follow-up sales myth come into being.

This way of deepening the market and providing high-quality after-sales services has made Wuling Hongguang a big seller. Even in some villages and county towns, Wuling Hongguang can dominate the car market. Therefore, the down-to-earth Wuling can spread all over the world and have so many fans. No surprise.

Since Wuling in the previous life was able to do this, Zhou Fei felt that this method could be transferred to this world and used on Wei Peng Automobile.

"If only 2S stores are built, the expansion of sales channels will indeed be much faster, but will this reduce the brand value of Hongguang's car?" Ma Huafu said with some concern.

The sales model of 4S stores is the highest standard among all car sales methods. If the standard of exclusive stores is lowered just to quickly occupy the market, Ma Huafu is worried that it will bring some adverse effects.

But Zhou Fei shook his head, "I think Mr. Ma may not understand what I want to express. We will not reduce the scale of Weipeng Automobile's existing 4S stores. What I said is to expand the scale of 2S stores. It is in the county towns across the country, and for consumers there, sales and after-sales services are what they care most about, one is about where to buy, and the other is about where to repair, Mr. Ma should be able to understand this, right?"

Ma Huafu nodded thoughtfully, "Mr. Zhou means that 4S stores and 2S stores are developed at the same time. For urban areas, 4S stores are mainly built, and in county areas, 2S stores are mainly used, supplemented by certain The number of 4S stores, is that what you mean?"

"Yes, that's what it means." Zhou Fei smiled and nodded, "The most important thing for Hongguang's car now is to quickly occupy the market, so I suggest that the construction of 4S stores be postponed and focus on 2S stores. After the sales channel expands to a certain scale, we are considering supplementing the 4S store!"

(End of this chapter)