All round car designer

Chapter 249 Troika

So far, the two cars launched by Mercedes-Benz, Mercedes-Benz QQ and Golf, including the Wuling Hongguang under development, are actually only mid-to-low-end cars, especially the two cars QQ and Hongguang, which are even more low-end. It can't be any more low-end.

If things go on like this, if Mercedes-Benz continues to launch such mid-to-low-end cars, the impression it will leave on all consumers will be "low-end"!
And once Mercedes-Benz is labeled as "low-end", it will not only affect the overall value of the brand, but if it wants to transform into high-end luxury cars in the future, the market's recognition will definitely not be high.

This has the deepest impact on Toyota, the car brand in the island country before crossing. Before launching the luxury car brand Lexus, Toyota’s impression in the European and American markets was “low-end”. An ordinary Class B car.

Limited by the hot sales of the Camry, Toyota's brand value in Europe and the United States is actually not high. Many European and American consumers have an inherent impression of this car company as a "low-end car manufacturer".

In fact, it is not only Toyota that has such a label, but also Honda, another car manufacturer in the island country.

Later, the head of Toyota at that time also realized this problem, so he launched the Lexus brand against all opinions. As a result, this car became a hit in the European and American markets, and occupied the sales champion of the North American luxury car market for several consecutive years. He stepped on the throne of the German "Troika" at that time, and it can be described as a successful example of the success of the latecomers!
It was thanks to the launch of the Lexus brand that Toyota gradually got rid of the label of "low-end car manufacturer", and its brand value was also improved. Later, it even became the world's most valuable car manufacturer.

Looking at the several car giants in the past life, almost every car manufacturer has its own luxury car brand, such as Toyota has Lexus, Ford has Lincoln, GM has Cadillac, Volkswagen has Audi and so on.

Any successful car manufacturer is inseparable from the polish of luxury cars. If the automobile industry is the crown in the history of human civilization, then luxury cars are undoubtedly the jewels on the crown!
Therefore, no matter what, Zhou Fei definitely wants to develop luxury cars. However, when the company was first established, it was not suitable to launch luxury cars. If it is a luxury car, I am afraid that it will encounter the problems that Toyota encountered in the past.

But the miracle of Lexus is difficult to replicate. Perhaps only Toyota itself knows the hardships it has to go through in transforming from a low-end car to a luxury car.

Therefore, in order to avoid the problems that Toyota encountered at the beginning, it should be the most sensible choice to launch a luxury car at this time before consumers have formed an inherent impression of Mercedes-Benz. The timing is just right and it will not be too early. , and it will not be too late.

Thinking of this, even Zhou Fei became agitated all of a sudden, sat up directly from the sofa, waved his fist excitedly, startled Zhou Dehai who was sitting beside him.

"What are you doing? Are you practicing Tai Chi?" Zhou Dehai asked curiously looking at the excited Zhou Fei.

"Dad, I know what kind of car our company should launch next!" Zhou Fei sat down next to Zhou Dehai and replied with joy on his face.

"Didn't you struggle with it for a long time before, why did you suddenly think of what car to develop at this time?" Zhou Dehai became more and more curious.

Just a few days ago, Zhou Fei also consulted Zhou Dehai on the issue of Mercedes-Benz's next car, and asked Zhou Dehai for some reference opinions.

Zhou Dehai didn't know this, so this matter was left alone, but it's only been a few days, and he said he didn't have a clue this morning, why did he suddenly get inspiration after watching TV for a while?

"Dad, didn't you just say that even the official cars of senior government officials in Nuo Da Huaxia must use foreign brands. After my car is launched, I promise to use all the official cars of these senior officials and above. Become a model produced by our company!"

Zhou Fei looked at Zhou Dehai and replied with a smile.

"Really? Not just any car can be used as an official car of a senior government official. It has to go through layers of screening and has a set of strict usage standards... Could it be that you want to start from scratch?" A luxury car brand?" Zhou Dehai figured this out and asked hastily.

If Mercedes-Benz can really transform to produce luxury cars, wouldn't that make up for China's regret of not having its own luxury car brand?

If this is the case, it will definitely be a big event that caused a sensation in the whole country!
Although the development of domestic self-owned brand cars is not very good, the production of ordinary cars is still passable, at least there are a few brands that can be sold, but when it comes to luxury cars, it is simply a collective misfire.

Because so far, China does not have any luxury car brand!

Chunqi has launched a luxury car before, but from the engine to the gearbox, all the core technologies are foreign, not to mention the high cost, the driving experience is extremely poor, and the fuel consumption is particularly high, there is no consumption in the market. Those who agree, so only produced less than a hundred, hastily announced the discontinuation of production.

Since then, no domestic automaker has dared to take risks to develop its own luxury car brand.

Therefore, in the domestic luxury car market, all foreign luxury car brands are in circulation, and among all luxury cars, Dafeng Motor's Lufeng is the most famous and has the highest market share.

The reason why Lufeng has such a high degree of market recognition in China and has dominated the high-end official car field for a long time is mainly because Dafeng Motor is the first foreign car company to engage in joint ventures in China, and Lufeng just caught up with that time Bonus, that's why it has firmly secured the top spot in domestic luxury cars.

In addition, when Lufeng was first introduced into the country, it was introduced as an official car, so the Huaxia government continued this tradition. The high-end official car indicators for ten consecutive years were all reserved for Lufeng produced by Chunqi Dafeng. It is a collection of thousands of loves.

According to the statistics of authoritative organizations, more than half of China's luxury car market is occupied by the Lufeng series of Dafeng Automobile. Other luxury car brands are simply hard to come by!
If Zhou Fei is really planning to develop a luxury car this time, it means that Mercedes-Benz will definitely have to use Lufeng's cheese, and Mercedes-Benz and Dafeng Motor will definitely become direct competitors again!

The residual warmth of the PK between golf and pioneers is still there, and Zhou Fei has already started another battlefield in such a hurry. Mercedes-Benz and Dafeng Automobile are really a pair of enemies!

　Sorry, mistook the Accord as a Toyota product, my fault?????????????
　　
　
(End of this chapter)