All round car designer

Chapter 129 No one cares?

Although the overall development level of the automobile industry in this world is not too high, the automobile sales system is still on par with the previous life, forming a variety of sales models such as franchise sales models, automobile supermarkets, and tangible automobile markets.

Among all the sales models, the franchise sales model, which is what we often call the 4S store model, is also the most common one among all car sales models.

The so-called "4S store" mainly means that this sales model can provide four-in-one car services, including car sales, parts supply, after-sales service and information feedback.

The establishment of a 4S store needs to be authorized by the car manufacturer to invest in the establishment, and the 4S store to be built must also be implemented in accordance with the standards stipulated by the car manufacturer. The advantage of this sales model is that the overall quality of its marketing team is very high , but the disadvantage is also very obvious, that is, it cannot sell car brands other than authorized ones.

At present, all domestic automobile manufacturers have their own sales systems. Large automobile companies like Chunqi and Shenqi have their own 4S stores in major cities across the country. Zhou Fei also wants to take advantage of the QQ Before the car is released, build the sales foundation of the Mercedes-Benz company.

At least the sales network should be initially set up.

"Currently, the development phase of the QQ car has all been completed, road tests are also proceeding in an orderly manner, and the construction of the vehicle factory is also advancing as scheduled. In other words, we have almost prepared for the production process of the vehicle. , but the produced cars need to be sold, so today I want to discuss with you the establishment of the company’s sales network.”

After the meeting started, Zhou Fei said this to everyone.

"The basis of the sales network is 4S stores scattered in various cities, so finding potential investors for 4S stores as soon as possible is the biggest problem we face now." Zhou Fei paused, then continued.

"Isn't this the same as the process of attracting investment? It's enough to publish our investment information on the Internet and the media, and make a note of our conditions." Someone quickly replied.

"I'm afraid it's not that easy. Combined with the public opinion environment that our company faced some time ago, and the background that we are building a car for the first time, it is estimated that few people are willing to invest in the establishment of our 4S store."

"Indeed, our company entered the complete vehicle market for the first time, and it has no brand appeal at all. It is indeed very difficult to get others to invest in building a store."

However, several other people quickly refuted this.

In fact, the latter point of view is exactly what Zhou Fei is worried about. It is the first time for Mercedes-Benz to set foot in the production of complete vehicles. The QQ car does not have any brand effect, and the outside world generally looks down on this car. In this case, it is indeed a bit difficult to attract others to invest in building a store.

But no matter what the situation is like, a 4S store must be established. This is the basis for the future development of Feichi Company. If the sales system is not complete, then all future plans need not be mentioned, so anyway, Zhou Fei All to try.

"I understand your concerns, but this announcement must still be made. There is still more than half a year left before the launch of this car. Even if no one is willing to invest in building a store, we still have enough time to find a solution. "

Zhou Fei looked at the crowd and continued.

If no one is willing to invest in building a store, Zhou Fei has also thought of several alternatives. At worst, he will operate the sales of this car first. After the QQ car becomes popular in China, some dealers will rush to invest in building a store.

At that time, it will be the Feichi company to pick the dealers, and it will not be the turn of these people to pick the Feichi company.

Zhou Fei is very confident in the QQ car!
"Let me talk about the next work arrangement. The general manager's office will immediately draft an announcement on attracting investment. I will ask the secretary to send you the relevant requirements. The finance department is on call at any time. The investment and establishment of the store is mainly done by Your finance department is in charge, and besides, the publicity department can also prepare an advertising plan for the QQ car in advance..."

Immediately afterwards, Zhou Fei arranged some important matters to various departments, and asked the general manager's office to make two-handed preparations. Once the investment promotion of the 4S store encountered Waterloo, he would immediately start his own operation plan. There is a problem with sales.

Soldiers are precious and fast. After the meeting, all departments began to carry out relevant work nervously and busyly according to Zhou Fei's deployment.

In the afternoon of the same day, after Zhou Fei's instructions, Mercedes-Benz Company officially issued an announcement to invite partners from the whole society to build a 4S store for the QQ car.

According to the requirements in the announcement, the construction of 4S stores this time is aimed at three cities, namely Shanghai, Yanjing and Jinling. Only one 4S store will be built in each place for the time being, and the subsequent expansion will be based on this. Depends on the sales of the car.

In addition, in order to attract dealers to invest, the announcement also lists many preferential policies. For example, Zhou Fei promised to negotiate with the dealers on the price of the vehicle, instead of the previous 4S shop model, the price It is entirely up to the OEM to decide.

In addition, Zhou Fei also made some changes in the rebate model, and tried his best to attract potential dealers to invest on the premise of ensuring the interests of Feichi company.

In addition to publishing the announcement on the company's official website, at the same time, Zhou Fei also published advertisements in several domestic mainstream media to let more people know about this information.

This announcement by Feichi Company has also successfully attracted the attention of many people, and many media have also carried out a series of reports on this matter.

"The progress is fast, Feichi Company has entered the stage of attracting investment in 4S stores!"

"Are you willing to invest? Feichi Company recruits 4S store partners for the society!"

"The road to attracting investment from Feichi's 4S store is bound to be full of difficulties!"

And on the Internet, many people also expressed their views on this matter. Similar to the previous public opinion environment, most people are still pessimistic about the investment promotion of 4S stores this time.

"At least if I had the money to invest in a 4S store, I would definitely not choose Feichi Company."

"In the face of such a model that has not been reported in detail so far, I believe that no dealer is willing to take the risk."

"If you invest in Feichi Company, the risk is too great. Although Feichi Company has given a series of preferential policies, it is still not enough to convince these dealers."

"If Chunqi Dafeng does not introduce the youth version of the Pioneer next year, Mercedes-Benz may still have a chance, but the key now is that their new car release has a high probability of colliding with Chunqi Dafeng. Facing such competition as the Pioneer The opponent, Mercedes-Benz's new cars have almost no chance of winning, and dealers are even less likely to invest in building stores."

…………

From the day when this announcement was released, Zhou Fei has been paying attention to the wind direction on the Internet, and at the same time told the finance department in charge of this matter, if there is any progress, contact him as soon as possible.

However, in the first three days before the announcement, no one called the finance department. Today is the fifth day. Zhou Fei has already asked the finance department, but still no dealer came to consult.

The 4S shop of Feichi Company has been reduced to the point where no one cares about it?

(End of this chapter)