Yunding Ranch

Chapter 481 Red Wine Pricing
"Next, does Yunding Winery have any plans?" After chatting and chatting, Jones finally got to the point, but Lu Li didn't realize it at first. The scope of this sentence is really too broad. Fortunately, Jones took the initiative Then he continued, "I don't know if you have any plans to do a seminar tour in Europe, so that wine lovers can gather together, taste alcohol, exchange ideas, and express opinions. If you have such an idea, please let me know I, I am the first to sign up, and I believe my friends are also very willing to participate."

"I've only heard of book clubs, but I didn't think there would be tasting sessions for wine?" To Lu Li, this was indeed a whole new world, which was quite unexpected.

"People are always full of curiosity about newly released wines. Especially the wines that won No.1 here in Brussels." Jones blinked slyly, making Lu Li chuckle, "In the final analysis, wine is also a work of art. Like books, paintings, music."

"Trust me, if there is a relevant plan, I will inform you first." Lu Li is serious. A buyer like Jones has a wide range of contacts, far better than Nicholas and Mark. If Yunding Winery One Jones is definitely not enough to make a name for himself, but if there are more than a dozen Joneses, you can sit back and relax.

"I heard from Mark just now that he can pick up the goods directly from Yunding Winery?" Jones said further, and she could feel that her purpose was very strong, but she would not be repulsive, with a sassy intimacy, Being crisp and neat will make people appreciate her uprightness.

"It's just a friendship transaction." Lu Li glanced at Mark, and saw Mark slowly turn his head and look in other directions, pretending not to notice Lu Li's deep meaning, "Yunding Winery has not officially opened yet. Pricing, this is only our first year of product. Brussels is just the first step, there is still a lot of work to do."

Jones suddenly realized that he didn't need any further explanation from Lu Li, so he nodded his head to express his understanding, "In the first year, we have produced a wine of the Grand Gold Award level. The future of Yunding Winery is promising. Who knows, are we witnessing another century-old wine?" What about Zhuang's rise?"

"Century-year winery? I look forward to the day when I can witness it with my own eyes." Lu Li said solemnly.

Jones was puzzled for a moment, and then saw Mark chuckle. She thought about it carefully, and finally realized that Lu Li's words were puns: one is for the sake of the winery, and the other is for the sake of the winery. Longevity, no matter how old Lu Li is now, after a hundred years, this may be the age that breaks the record for the oldest person in history.

Involuntarily, Jones also laughed dumbfounded. The more he thought about it, the funnier he became, and he laughed out loud along with Mark.

Afterwards, Jones stayed and talked for a while, then turned and left, leaving Lu Li and Mark behind, and finally got a moment of peace.

"Jones and I met in a wine lovers' club. I'm just a rookie, but she's a veteran inside." Mark said nonchalantly, but this simple sentence can tell that Mark The admiration for Jones also shows Jones' ability from the side.

"Thank you." Lu Li knew that Mark was setting up a bridge for him. Even if he was a friend, this thank you was indispensable.

Mark nodded, which was accepted as a thank you, "My wine." Meaning, this is his thank you.

Lu Li couldn't help but laugh, "Don't worry, I won't forget it. After I go back, the first thing I will do is call the ranch and let them get ready."

Only then did Mark close his jaw contentedly, "What about the pricing? Do you need my help to contact Robert Parker?"

Wine pricing is a very intricate process. Why do different wines produced by the same winery have different prices?Why do some wines cost as much as a thousand dollars, while others cost as little as five dollars?Why is the price of the same wine different in different years?

Unlike kale, wine pricing is not that simple.

There are many factors that affect the price of a bottle of wine, the simplest being the winery.Romanée-Conti's wines are bound to have different prices from Yunding Winery; also, wines from the New World are also different from those from the Old World.In the world of wine, because soil, sunshine, rain, climate, variety and other factors have a huge impact, regions and wineries are crucial, and the accumulation of brands is an invaluable treasure.This is one of the core reasons why wineries in the old and new worlds are so at odds with each other.

But regardless of the differences in wineries, even the same winery has different prices.The vintage, the quality of the grapes, the winemaking process, the class of the wine, and the type of wine all play a role.

The so-called vintage refers to the year in which the wine was made, and the weather conditions in that year are very important.Generally speaking, wineries in the Old World are more susceptible to the impact of weather, while those in the New World are less affected. This also leads to many differences in the quality of wineries in the Old World in different years. For experienced wine lovers, this is precisely one of the joys of selecting artworks; while for ordinary wine drinkers, New World wineries, whose average quality is relatively stable every year, are much simpler and more convenient.

For example, the average price of a bottle of Lafite wine in 2008 was just over 2010 euros, while in 2010 it cost more than [-] euros.The reason is simple. [-] is a very rare year in France, and the wines from all major production areas are of good quality.

The so-called grape quality, in addition to the climate of the year, has a lot to do with the terroir of the vineyard, the cultivation method of the winery, the harvesting method, whether it has been screened, and what kind of screen has been screened.Taking Burgundy as an example, the terroir of the Côtes de Nuits is top-notch, and the wines produced are of a higher grade than those in other regions.

In addition, the cultivation, pruning, harvesting, and selection of the vineyard all have an impact.It can be simply attributed to labor and labor experience. If the winery has invested a lot of human and material costs in the management and control of grapes, these will be reflected in the quality of the finished wine.Naturally, wine prices have also gone up.

The so-called winemaking process, in addition to the winemaker's technology, the most important thing is the use of oak barrels and the length of maturation time.Some wineries use oak barrels with different proportions of old and new for different wines, or some wines go through oak barrels while others do not.The purchase of oak barrels is a very important cost component of the winery, and expensive oak barrels can be as high as $[-] or more.

Not only that, but the cost of maturation time is also extremely expensive, adding an additional year of aging to six or seven dollars per bottle.

The so-called wine grades are very simple. The seven vineyards owned by Romanee-Conti have different grades, and the investment is naturally different; Such a competition, or a professional wine taster.

The so-called wine type, generally speaking, under the same conditions and in the same winery, the price of red wine will be more expensive than white wine.

Like Yunding Winery, it was brewed in 2015 and used the most expensive oak barrels, but the maturation time was less than one year. The Brussels International Wine Competition scored 98 points and [-] points. It can be said that this is a bottle of wine with great potential , showing the posture of becoming a top wine, but due to the short lifespan and immaturity of the winery, the final price will not be too high.

Now, what Lu Li needs to do is first hire professionals to evaluate the terroir of Yunding Winery, then rate the winery, then taste the wine again, refer to the score of the Brussels Competition, and finally give a suggested price.

This suggested price, in the name of the Tasting Association or the tasters, will not directly price the price to the industry, but will disclose the relevant ratings.However, the suggested price is not a rigid rule, and the final price is determined by the winery itself. If it is full of confidence, it can also make a name for itself through the auction, and then set the price.

But what is certain is that the fame of the first battle of the Brussels International Wine Competition gave Yunding Winery an advantageous position.The scores in this international competition are full of weight and authority.Even if the price is not too expensive, it is not too cheap. More importantly, the collection value is highly affirmed.

This is why Jones can't wait to find the door.

Robert Parker, this is one of the most authoritative wine tasters in the industry.If he is the most authoritative, then many people may not accept it, but he is the most successful in business operations and is also the most recognized by the public. After the team he leads scores, it often becomes the direct reference standard for the general public. .

As for senior wine lovers, they will naturally not refer to other people's scores, but look for suitable wines according to their own taste.

It can be said that from the perspective of taste, Robert Parker's score does not have much reference value, and everyone has their own preferences; but from the perspective of marketing, Robert Parker's opinions have great market potential and commercial value. Sometimes, points can often be added.

"No, I have already sent an email to their team to inquire about related matters." These tastings have a strict process and are expensive. Not only Robert Parker, Lu Li also contacted other tasting agencies, Arrange time to rate Yunding Winery.For new wineries, the Brussels International Wine Competition is just the beginning, and then they will go through layers of tests and assessments.

The world of wine is so complicated and difficult.It is no easy task for a new winery to break through.

"The first batch of wines, I don't plan to completely open the wholesale." Lu Li said his thoughts, it is only a rough idea, not mature, but the direction is correct, "After all, our wines are still too mature now. It’s too short, and it will take time to settle down. What’s more, I’m still waiting for them to appreciate.”

Mark nodded with a smile, "Anyway, you have agreed to my twelve boxes."

(End of this chapter)