Yunding Ranch

Chapter 340
Not long ago, Lu Li and Xiao En went to the small town of Bandera to apply for a booth.At that time, Arthur knew that the recent vegetables in HEB Supermarket were of excellent quality, and had even formed a word-of-mouth effect, but they didn't know that they came from Yunding Ranch, so Arthur was quite surprised.

The reason is very simple, not that HEB Supermarket is unwilling to publicize, but that Yunding Ranch does not have its own trademark.Even for HEB supermarkets, they are urging Yunding Ranch to form an entire industrial chain of trademarks, which is also beneficial to the promotion of supermarkets.

Brand culture, in modern society, is more than just a brand.

In fact, before this, Lu Li had considered such a situation, but the organic farm has been carrying out experiments and has not put into production systematically, and the partner is only HEB, and the weight is not too big, so Lu Li is not too worried. Slow, never in a hurry to design a logo.

But now the situation has changed, Randy has made a decision, will be fully cultivated kale, and will start planting after the cowboy meeting; coupled with the upcoming wine, design logo, design label, design packaging work, There is no delay.

Considering this situation, Lu Li took the initiative to contact Julia of the "New York Observer".Although his cooperation with the newspaper has ended, he and Julia are still friends, and the relationship between the two has become closer. After getting rid of the relationship between superiors and subordinates, they have become ordinary friends.

Through Julia, Lu Li invited five designers to design the logo of Yunding Ranch and the label of Yunding Winery. Of course, this was paid.Among them, Vivian was included.

Unexpectedly, Vivienne's design successfully stood out—to be precise, it should be the joint design of Vivienne and Fred. These two people contacted by email and phone to complete the design of the logo and the label design of the winery .

Lu Li did not make such a decision alone, but sought the opinions of his friends at Yunding Ranch. During the internal review, he judged completely anonymously, absolutely without selfish considerations.In the end, Vivian and Fred's designs were the most pleasing, and Lu Li also sent the final five designs to Nick, asking for his opinion.

Nick chose two alternatives, Vivienne and Fred among them, and suggested some modifications.To Lu Li, this was extremely precious.

As a result, the designs of Vivienne and Fred became the trademark of Yunding Ranch.As for the market feedback and whether it needs to be modified in the future, we can only know after the cowboy meeting is over.

Five days ago, Lu Li delivered the label to the local printing factory; now, Lu Li is going to the printing factory to inspect the finished label, and pray that the quality can meet expectations.

After leaving the small town of Bandera, I headed all the way towards San Antonio without hindrance, and arrived at the printing factory smoothly in about 45 minutes.

After registering at the security office at the entrance, Lu Li just sat in the living room for a while, when someone opened the door and walked in, "Mr. Lu?" He looked around, and then saw Lu Li, who didn't sit down. They exchanged polite greetings, but waved to Lu Li to follow, then turned around and left the room, walking towards the factory building.

"I'm Vincent, welcome to the Black Ink Printing Factory." The visitor was a middle-aged man with the appearance of a scholar, wearing a dark blue shirt with the sleeves rolled up to the elbows. This kind of shape and temperament is really true in Texas. It was a clear stream, which made people's eyes bright, "You came here for the icon of Yunding Winery, right? We have already printed the first edition, but you need to check the details. Ready to deliver."

"I thought our number was too small and we would have to wait in line for a while." Lu Li said with a smile. The smell of ink floating in the air awakened childhood memories. Before the electronic age, newspapers and books were their life. The main component, as well as the main source of daily entertainment, "it's been a busy time these days, right?"

The wine icon is the only credential on the bottle. Naturally, the requirements cannot be sloppy and must have sufficient texture. Compared with copying and printing, printing is the best choice to meet such requirements.But the problem is that the printing factory only accepts large orders. After all, every start-up costs money, and it costs thousands of documents or even more. If the printing quantity is too small, the printing factory will actually lose money. of.

But Yunding Ranch has different considerations.

This time, it was just a test of the waters, and there were not too many wines put into the packaging; and the logo may continue to be revised in the future. They could not print [-] copies in one go, which was unbearable for the pasture.In fact, Lu Li's first batch of orders was only [-] copies, and the printing factory didn't take it into consideration at all, and directly rejected it.

But Lu Li is not the type to give up easily.After negotiation, the printing company finally agreed to Lu Li's request, but [-] copies was too little, and the final transaction figure was [-] copies.

In exchange, label printing for Yunding Ranch will be done in Heimo Printing Factory.It not only provides simple printing services, but also provides printing and packaging services, including cartons, plastic bags, etc. Therefore, in the future, the related business of Yunding Ranch will be entrusted to Heimo Printing Factory.

While talking, the two of them came to the door of the printing factory. Vincent pushed open the door in front of him, walked in, and held the doorknob until Lu Li went in before letting go.This kind of etiquette is really rare in Texas, and it can even be said to be rare.Is it because of the aroma of the ink that it also has a touch of calligraphy and ink?

"It's really busy recently. The cowboy convention in the second half of the year is the most important festival, and no one will miss it." Vincent didn't have much smile on his face, with a polite smile, "However, we follow the order receiving time They put it into work in the order of priority. Anyway, there are only [-] copies, so it won’t take much time.” Those understated words revealed a professionalism that should not be underestimated.

Rumbling, rumbling, the noise of the noisy printing machine was deafening, Lu Li and Vincent didn't continue talking, they went straight to the office at the end, and they went in one after another.Then Lu Li saw two square boxes stacked on the desk.

The box is not big, just the size of A4 paper.

Vincent first picked up a label from the table next to it, and handed it to Lu Li, "This is the sample we agreed on earlier, right?"

Once the printing machine starts working, it needs to continue continuously without regrets. Therefore, before the official printing, they will adjust the ink depth, color, position, etc., and then print out the sample. After confirming that it meets the requirements, record Get down the relevant data, and then officially start printing.

The samples were confirmed by Lu Li.

It's a palm-sized wine label that appears square.The whole label can be divided into upper, middle and lower parts.

The top part is a trademark similar to the badge of nobility. The entire trademark is rectangular, with a white background and a blue border. There are a total of five small shields, two on the left and two on the right, facing the one in the center.On the left, the first is a Chinese dragon, the second is a horse; on the right, the first is a Chinese phoenix, the second is kale, and the shield in the center has a flower crown , the icon is a bunch of grapes.

On the whole, the trademark shows the beauty of petals neatly and orderly. It is difficult to see the specific pattern on the small label, but if you use a magnifying glass, you can clearly see the lines and lifelike patterns on it.

This is the logo designed by Vivian and Fred for Yunding Ranch. The giant dragon and phoenix are the cultural symbols of Lu Li, while the other three patterns represent the economic pillar of the ranch and the trademarks of different products. The central pattern is Corresponding changes will occur.

Although it looks like a noble badge, in fact, the design and use of the noble badge is strictly required, and non-nobles cannot use it, which is illegal.Therefore, Vivienne and Fred borrowed from the model of the aristocratic coat of arms, but the pattern followed the modern culture of the United States, and also echoed the design requirements of New World wine.

If it is a winery after rating, then the rating will be marked on the trademark; but Yunding Ranch does not, so this is gone.

In the middle part, there is a huge font of "Yun Dian", marking the name of the winery, and the bottom line is the place of origin of the wine, New Braunfels.

Whether it is Yunding or New Braunfels, they are unknown in the wine world. However, such an exquisite design prevents the icon from looking too cheap, and the excellent texture has a special charm.

The third part below first marks the year when the wine was brewed, 2015; then it contains information such as alcohol concentration, net content, and the name of the wine-producing country.Every font is carefully selected, and even the spacing, line spacing, and size are carefully considered bit by bit, showing the retro and heritage of Europe to the fullest.

It is no exaggeration to say that this label is already worth thousands of gold.If the name of the winery "Yun Dian" is not so unfamiliar, it can almost be confused with the real one, making people mistakenly think that it is a famous big winery.

The visual art and brand effects are fully displayed.

Even Lu Li himself felt that he was a bit of a liar—this was just the first batch of wine from Yunding Winery, but this also met Lu Li's requirements, and it truly showed his heritage and could stand the test of time. , and can also accept public scrutiny.This is a design that can be passed down through the centuries.

Due to the fineness of the label, the weight of the ink, and the blending of the colors, it is necessary to be picky, so they printed 38 sheets of the original sample, and finally selected this one, and then delivered it for mass production.

Therefore, it is crucial to reconfirm the correctness of the sample.

Lu Li took the sample, looked it over carefully, and said hesitantly, "What sample number is this?"

(End of this chapter)