Yunding Ranch

Chapter 335 Preparing to warm up
Entering the outskirts of the small town of Bandera and coming to the range of the cowboy convention venue, you can see the familiar and unfamiliar scenes from a distance.

At this time, there are still three days before the start of the conference, and the venue has basically been set up, only some finishing work is left to be completed; however, the entire venue is empty, and there is no crowd at all; convertible cars on both sides of the road, mobile booths and The full parking lot is now invisible, and it is so empty that it is somewhat unrecognizable.

Lu Li parked the car in the open space at the door, got out of the car, and walked on the wide and open dirt road. From time to time, he could see a few scattered people. Everyone was busy with their work and had no time to say hello. They just nodded their heads. Just a moment, and then get back to work.

There is nothing worth wandering about in the current venue, it is completely the most simple and original appearance, except for the staff, it is the staff, Lu Li walked past and walked towards the booth area.

In May, Lu Li visited the booth area once. At that time, the whole area was crowded with people, and it was extremely difficult to squeeze into a booth, let alone stop. Lu Li and the others just stayed here in the end. After less than half an hour, I didn't have time to take a good stroll at all. When I came out, it seemed to be fished out of the water.

The taste is really indescribable.

Today, however, the stand area is very different.

There are not many changes in the booths themselves. They are neatly arranged row by row. There are eight booths in each row, and there are ten rows in total. When you look at the huge space, you can see tall poles erected neatly. Divide the area into different grids; however, the area looks a bit empty now.

There were still quite a few people within sight, but compared to May, they were nothing compared to May, with a maximum of sixty or seventy people scattered across the venue.These are all representatives from the ranch, as well as the staff of the conference, who are building their own booths and then arranging them according to their own ideas.

The style with a strong rustic flavor.

Lu Li walked through the aisles, feeling a little dizzy. He didn't find the booth number, so he didn't know where the Yunding Ranch's booth was for a while. After walking around, he heard a call full of energy. , "Fourteen! Fourteen! Here we are!"

Following the sound, Lu Li saw Chloe who was jumping in place, and Jessica who stood up straight and turned her head.

In order to arrange the booth of Yunding Ranch, two ladies, Jessica and Chloe, came to help.Firstly, Lu Li had no experience and didn't know how to arrange it properly; secondly, it required a certain amount of design and aesthetics, and the two ladies disliked the old-fashioned aesthetics of other men on the ranch.

Lu Li thought about asking Vivienne for advice, but that would be too good to be useful.How can you kill a chicken with a sledgehammer.

Therefore, the position of the design director was handed over to the two ladies—although Lu Li was also quite worried about their aesthetics, what if the layout was in the style of an urban-rural fringe area?
Lu Li also raised his right hand and waved it, then walked over quickly. Out of the corner of his eye, he couldn't help but scan the other stalls. Pumpkins, straw, flowers, bushes, chicken coops, cowpens...all kinds Such a design style brought the rural atmosphere to the extreme, and Lu Li suddenly felt that it would be too unsuitable to build a modern design booth here.

After approaching, Lu Li saw the booth of Yunding Ranch.

The background of the booth is a piece of blue sky and white clouds - the printed posters surround the whole booth, the clear sky and leisurely white clouds penetrate the faint golden sunlight, and a unique little freshness blows to the face; the booth's On the left side is a model of a large group of cattle and sheep, it seems that the cattle and sheep are gathering together and having a party; while on the right side of the booth is a large group of horses, black, white, dark chestnut, dark brown horses are Walking in the prairie.

Surprisingly, such a design will not appear too jerky, without a sense of alienation; at the same time, it also shows the unique style of Yunding Ranch, especially the idle blue sky and white clouds, which really left a deep impression on people. Impression, and other booths with a strong local flavor, it was instantly distinguished.

"Wow!" Lu Li showed a look of surprise, a little surprised by the results of the work of the two of them.

"How is it? Doesn't it feel good?" Chloe raised her chin, and there was inevitably some complacency in her eyes.

Lu Li nodded in agreement, "I have to admit, this is beyond my expectations, it's really ingenious." Lu Li looked at it seriously, "But, is there something missing? It feels... like a special feature. Not so obvious."

Blue sky and white clouds, cattle, sheep and horses, the indifference and tranquility of seeing cattle and sheep under the wind and grass is indeed very tasteful, but this is not uncommon in Texas, and amidst a lot of eye-catching gorgeous decorations, want to Standing out is not that simple.

Chloe looked at Jessica triumphantly, and then Jessica spread her hands, shrugged, then rolled her eyes, with an expression of "I don't want to say more", Chloe chirped Laughing, she turned her head to look at Lu Li, and explained, "I made a bet with Jessica just now, and I said, you can definitely tell that the work here is not finished, but Jessica thinks that you just Will notice the wine."

Lu Li looked around, but he didn't find the wine, "Yes, I didn't see the wine! What are your plans?"

This slow reaction made Chloe laugh happily, but Jessica said speechlessly, "Are you serious? This is the most important product of the ranch recently, and you don't care at all?"

Lu Li pursed his lips and shrugged innocently, "Every product in the ranch is very important."

Such clichés made people feel powerless to complain, and Jessica responded with a blank stare.Chloe answered, "We plan to build a shelf in front of the background, displaying all kinds of vegetables, and animals on both sides. On the display stand directly in front, cheese is placed on the left hand side, and cheese is placed on the right hand side. Wine is placed, and different wooden signs are hung directly above, including grapes, white clouds, sheep, horses, etc.”

"So, basically the decoration is done in the form of a crib." Lu Li made a concluding speech.

Chloe wanted to refute, but opened her mouth, but found that she didn't know how to refute. She paused for a moment, thought about it seriously, and thought she had come up with a rebuttal, but then closed her mouth again, with a depressed expression on her face Aggrieved expression.

Jessica stood beside her and laughed, "Fourteen, you really have a unique vision. You can always destroy the beautiful atmosphere in a unique way."

Lu Li spread his hands, "But you can't deny it."

Seeing Lu Li's "satisfied" expression, Chloe puffed up her chest, "At least, this is a novel and unique crib!"

"Of course, of course." Lu Li nodded affirmatively, "This is a small and fresh style, and it must be a beautiful scenery in the exhibition. I'm sure, here, we probably won't see other booths that can match it."

Obviously got the affirmation, but the ridicule in the words was still lingering, Chloe raised her chin lightly, "You mean, you will be the baby lying here by then?"

"Hahahaha." Before Lu Li could answer, Jessica burst out laughing, "Giant baby, giant baby, that's for sure."

But Lu Li didn't mind, he spread his hands openly, "Do you need me to wear a baby bib?" This humorous response made both Chloe and Jessica laugh, It can be regarded as letting the teasing greetings temporarily come to an end.

At this moment, Lu Li had the opportunity to take two steps back and take a look at the entire booth.

This booth is smaller than expected, it looks about two steps wide and long, compared with other three-step wide booths, it has shrunk by one-fourth to one-third; and the position is not in the center, in the The end of the seventh row, but not the last, is in a remote position without embarrassment.

Envious of other booths?Of course, the two positions in the middle of the third row to the fifth row are the golden zone, and all the guests will flock here and linger; there are also two positions near the entrance and exit, almost no one will miss it, the passenger flow The amount is so large that it is really unimaginable.

Referring to his experience in the exhibition area in May, Lu Li knew that it was really rare for about a third of the guests to walk to their booth.

However, Lu Li was not too anxious.This is just the first time for Yunding Ranch to participate in the exhibition. What they need is an opportunity to show themselves. As for the effect, it is still left to the product to speak.Really excellent products will always get corresponding recognition after word of mouth at the denim conference. Next, they only need to wait for time to settle and filter, and after the word of mouth begins to ferment, the results will follow.

What's more, there are not many products in the ranch, and a too large exhibition area will appear empty, which is also not good for publicity.The compact arrangement and high-quality products are the biggest highlights of the booth.

"At that time, do we need to lay straw here?" Lu Li asked curiously. Although the overall space of the booth is not as good as that of others, there is still a lot of space around.

Chloe shook her head, "No, we plan to fill it with products."

Generally speaking, other ranches like to use straw to fill the space, or other items with distinctive ranch characteristics, to highlight the style of their own ranch and start their own brand.But almost more than half of the booths will be arranged in this way, which makes "features" no longer characteristics.

In fact, one of the important exhibits of Yunding Ranch is the excellent horses of the racecourse, and they also need to promote this aspect.However, Brandon believes that the breeding at the horse farm has not yet started, and he is not in a hurry to promote it. It is enough to mention it just as a foil.At that time, he will appear in person at the Cowboys Convention, word of mouth.

"We will fill the surrounding area with wine and cheese products. It's all about the product and only about the product." Chloe blinked and said confidently.

This sentence was actually said by Lu Li.

(End of this chapter)