Yunding Ranch

Chapter 297 Column Boom
Hearing Lydia's affirmative answer, Fred immediately became excited, "You promise? You promise!"

Lydia laughed, "I don't think there is any difference in working meals, it's the same with anyone else."

One sentence made Fred choke, his eyes widened, and then he choked out a sentence, "I will make it different." Lydia couldn't help but smile, and the air immediately became brighten up.

After Lydia left, Fred also left quickly, preparing for the evening date in advance.

That's good, it's a long-distance flight, and you need to adjust the time difference. From London to New York, it's not just a city change, it's more like a change of the world.What Lu Li needs most now is a hot bath and a deep sleep, to wake up the feeling of turning day and night.

Although the decoration in the apartment has been equipped, there are no bed sheets, mattresses, towels, bath towels and other toiletries. Simply put, daily necessities are lacking.However, Lu Li was really exhausted, and he could only leave the shopping in the supermarket for tomorrow.

He closed the blinds, took out a thick coat, covered his body, used the sofa as a bed, and fell asleep in a daze.

Lu Li was woken up by the ringing of his mobile phone. He was in a deep sleep, the whole room was dark, and he couldn't tell what time it was at this moment. The feeling of being so hungry that he could eat a cow left him with a sense of emptiness.

Lu Li was still thinking about the ringtone of the phone, and it was only then that Lu Li realized that he was woken up.So he picked up the phone and said vaguely, "This is Fourteen." After speaking, he realized that his voice was very hoarse, almost at the level of sandpaper.

"Fourteen, this is Julia."

"Julia?" Lu Li's brain couldn't turn the corner, and his reaction was several beats slower, as if his information processing ability couldn't keep up with the speed.

"Julia Higgins? The New York Observer?"

"Oh. Hey, Julia." Lu Li finally came back to his senses, sat up and rubbed his temples. He took off his phone and looked at the screen. The time was ten o'clock in the morning. , so, did he sleep for an afternoon, a night and a morning?

"Sorry, I just woke up, what's the matter?" Lu Li rubbed his eyes again, propped his hands on his knees, and let the blood flow from his brain to his body.

"Have you returned to New York? Or are you still in London?" Julia asked casually, but before Lu Li could answer, she continued, "Did you see the email I sent you?"

"Email? When?" Lu Li thought about it carefully. He did not confirm the email for two days. No, it should be three days.

"The day before yesterday. Forget it, it doesn't matter if I didn't read the email." Julia immediately understood that Lu Li must have not read the email, otherwise he wouldn't be so ignorant. "Your column has been published four times, and the response is very good, and it has received a lot of praise."

"Which part?" Lu Li frowned, but his thoughts still couldn't keep up with Julia's rhythm - her rhythm was always swift and swift.

"Romanee-Conti." Julia said directly without any extra nonsense.

Before Julia's brief introduction, Lu Li gradually understood.

Two weeks ago, the "New York Observer" began to publish a column on the craftsmanship of Lu Li, warming up the auction of Romanee-Conti.

However, Lu Li and the newspaper only signed a part-time agreement. The seven days a week column will be written by four writers, and Lu Li is just one of them.Therefore, even if it was for the publicity of the auction, the "New York Observer" only published two columns written by Lu Li in a week.Unexpectedly, Lu Li's column was well received.

The first person to give feedback was Gavin Grann from the Life Edition. Gavin was full of praise for the first column, and even took the initiative to find Julia, expressed his praise, and actively promoted it within the newspaper. So much so that after the second article was published, many people in the newspaper office were curious, so they dug it out and read it, and it received rave reviews.

At first, everyone thought that Lu Li had targeted Romanée-Conti's wine.But he didn't.

Lu Li's first article was about a dinner he had with Nicolas Bruni. During the dinner, he expressed dissatisfaction because a dish was 35 minutes late and lodged a complaint with the restaurant manager.

But Nick inquired about the reason in detail, and then found out that one of the ingredients in the next dish was used up, and the quality of the substitute could not meet the chef’s standard, so the chef insisted that the restaurant’s long-term cooperative supplier The merchant delivered the raw materials immediately.This wasted time.

As an apology, the restaurant gave them [-]% off their dinner.

The point is, they got their wish to eat the original dish.

"Predictably, the restaurant lost money because of this dish, but they earned my respect. If it was a five-star hotel restaurant, or a Michelin-level restaurant, then I would feel that this And rightfully so; but in reality, they're just a family restaurant.

Nick told me that it is a restaurant he personally likes very much, whenever he has friends, he will bring them there.I am very honored. "

It didn't praise Romanee-Conti, and it didn't even have much to do with wine. It just told a small story, which seemed to be no different from the extremely popular travel column nowadays.However, Lu Li's eloquent brushstrokes and the wisdom hidden in them make people like it very much.

This is like the craftsman spirit that is gradually disappearing in the modern fast food society. It is not radiant, but warm and moist like jade. Only when you calm down can you savor the beauty hidden in it.

Both the first column and the second column received a lot of praise, and then the third column gained leaps and bounds.

Not only has the page views of the column on the official website exploded, the original 24-hour page views were only 20, but now the 70-hour page views have reached [-]; the official mailbox is also overwhelmed by letters from readers Yes, many people are asking about the name and location of the family restaurant mentioned in the first column, and the glassware factory mentioned in the second column.

Three columns, the feedback gained is a breakthrough in leaps and bounds.

Even the "New York Observer" did not expect it. At first they thought that Romanee-Conti Winery and Sotheby's auction house were behind the incident, but after careful inquiry, they were denied this guess.

According to the survey, it was because the first column was spread on Facebook, which aroused strong repercussions, causing many netizens to follow the vine, find the original column, and start reading; not only Facebook , The dissemination on Twitter is also very extensive, which led to such a result.

So, Julia sent an email to Lu Li, hoping to increase the number of column releases for the next week, from two articles a week to four articles a week.

"But, for the Romanée-Conti series, I only wrote seven articles in total." Lu Li finally woke up now, went to the kitchen, poured a glass of water, moistened his throat, and started talking. "If you update four articles next week, the Romanee-Conti series will be over, and we will be coming to the Coolmore Racecourse series."

The Romanée-Conti auction at Sotheby's will be on the weekend of next week. Lu Li is calculating that six columns will be laid out. After the auction is over, the seventh column will be published.

But if you follow Julia's rhythm, you will completely disrupt the rhythm.

"Fourteen, you still haven't understood the opportunity we are facing now." This should be the time Julia and Lu Li talked the most, not because she looked down on Lu Li before, but because the two of them didn't have much interaction before, The situation is different now, "For the fourth column, we received a total of 110 emails, and the retweets on Twitter reached [-] million."

Julia's voice was slightly excited. This is not only an opportunity for Lu Li, but also an opportunity for the "New York Observer". For physical newspapers, we have made a full 45 copies."

This time, Lu Li couldn't help being stunned, his eyes full of surprise.

Usually, the sales volume of the "New York Observer" is always between 35 and 40, which is naturally not comparable to that of top newspapers like "The New York Times".If Lu Li remembers correctly, the "New York Observer" hasn't sold more than 40 copies for a long, long time.

Who knew that a column could actually produce such an effect?
Lu Li's first reaction was, are you sure it's not because of some explosive news in that issue of the newspaper?But then he realized that if there were other reasons, the editor-in-chief of the newspaper would not have thought of Lu Li, because of Lu Li's Chinese identity, and because the column was not taken seriously.Now, apparently, there is no other reason.

No wonder, even Julia was so excited.

"For me, of course there is no problem. But what about Romanée-Conti?" Lu Li had a different idea. In fact, he has already written seven columns for the winery, and is currently starting to write Cuomo. Racecourse.

He sent all the columns of the winery to Nick for review, not for review, but for sharing. Nick said that he personally liked it very much.Now, if they want to adjust the column promotion strategy, Lu Li thinks that, politely speaking, they should ask Romanee-Conti for his opinion.

Julia couldn't help being stunned, and pondered for a moment. She also realized at this time that the future of the "New York Observer" is of course important, but without the support of Romanee-Conti, things will be more difficult. "Fourteen, Romanee-Conti series, can you write two more columns? If I remember correctly, didn't you stay at the winery for ten days?"

"In ten days, you can write a lot of content. You can also introduce some winemaking techniques, or sales processes and so on. Three columns are not a problem at all. Three columns will not only be settled according to the remuneration of the front page, but also It will also be given the highest treatment."

It has to be said that Julia is a very persuasive person.

(End of this chapter)