Yunding Ranch

Chapter 262 Fast Food Era
After tasting the red wine, the group returned upstairs under the leadership of Nick. Tony and Brandon, accompanied by the staff, began to tour the winery.Behind the winery, there is also a small museum, which records the glorious and rough history of this top winery.

Accompanied by Nick, Lu Li went outside again and walked slowly in the vineyard, "Is there anything else I need to know? About your article."

Lu Li didn't answer right away, but looked up at the lush vineyard. At this moment, a grape grower was walking in the ravine, busy. Bathed in the sun, the lingering aroma of alcohol in his mouth radiated again. , the slightly drunken state made the body extremely light, as if the feet could be soared by the wind with a light push of the feet.

"It's really beautiful here." Lu Li sighed softly. The vigorous vitality flowed like a gurgling stream, with a thrilling yet peaceful beauty.

Nick also showed a smile. It can be seen that he is also in a happy mood. "If you come here at the end of September or early October, you can see the harvest scene. It will be a completely different scene."

"I know that when harvesting, the whole world will be different." Lu Li thought of the ranch, maybe it was because he had been in the field for a long time, and now he has a special liking for farm work. "It's not easy for Romanee-Conti to persevere slowly for so many years?"

"Oh, why do you say that?" Nick was a little surprised. As the well-deserved No. [-] winery in Burgundy, it has enjoyed numerous honors and its business conditions are also the best in Burgundy.Even among wine companies all over the world, Romanée-Conti can rank among the top three.

"In modern society, the competition in shopping malls is becoming more and more fierce. If you look at American companies, you will know that all businesses are adapting to the fast food culture of the Internet age." Lu Li just said the first sentence, and Nick understood it. Nodding with a smile, "I saw a kind of wine on the plane, like a bottled beer, 330ml, and then a screw cap, a small bottle is placed on the dining table, it is simple and convenient, even for ordinary occasions, you can drink it at any time drink."

Generally speaking, large bottles of wine are 750ml, and it is difficult for one person to drink them all; and at lunch, or when dining out, one bottle is too much.Therefore, wine is more of a choice for dinner.

But now under the urging of market supply and demand, wine has also got rid of the image of aloofness and arrogance, and launched an unprecedented 330ml small bottle, and even smaller packaging, which is convenient for every wine lover, anytime, anywhere You can enjoy wine in the most convenient posture.

Convenience, this is the most violent impact on the market.

Lu Li hadn't done any research, so he didn't know the exact figures, but he could see from his own experience that in small street shops, small bottles of red wine had already occupied the main market, especially in Europe, the main market for red wine consumption. Everyone is more than happy to have a bottle.

Although the Romanée-Conti winery is always positioned as a high-end elite group, the middle class and even the common people cannot afford it at all, so they don’t need to worry about market share; However, it is a change in the consumption structure of the red wine market. If things go on like this, the impact on Romanée-Conti is unpredictable.

This is what Lu Li meant. The whole society is changing now. Those industries and craftsmen who uphold the "artisan spirit" and are famous for their slow work and meticulous work are disappearing bit by bit.High-end wineries are no exception.

"Of course, we are always facing different challenges." Nick nodded, expressing his affirmation, "Every year, Burgundy needs to experience different climates and disasters. This summer, France experienced continuous torrential rain for nearly a month. The flood disaster in the south broke the balance of the two wine-producing regions, and we are no exception. But in addition, we are still facing the test of the market. In addition to continuing to pursue the high-end route, we are also developing the low-end market.”

There are a total of nine different vineyards under the Romanée-Conti winery, including more than a dozen different brands, and their positioning is different.

"However, we always firmly believe that wine is something that needs to be calmed down and tasted slowly. In the fast life, we still need some moments to let us put our feet down, don't we?" Nick and Lu Li sat down in the gazebo. Looking at the vineyards spread out like silk and satin in front of me, I feel sad.

"This kind of atmosphere is very strong in Europe." Lu Li nodded in agreement, "But in the United States..." Lu Li didn't continue, only halfway through, but Nick understood it and showed a big smile.

"You're writing a craftsman's column this time. We Romanee-Conti shouldn't be the only one, right?" Nick became more and more interested in Lu Li's project.

"Of course not." Lu Li was very happy to share his experiences, which is another meaning of traveling.

Listening to Lu Li's vivid description of those craftsmen who are persistent and tireless in their own field, and then feeling the predicament they are facing now, this really benefited Nick a lot, "I always play a role. In this world, after all, there are still people who are willing to Dreaming."

"But in the real world, these dreamers are all stupid." Lu Li's words were not offensive, but a bit teasing and helpless, which made Nick stunned, but he couldn't refute, "Do you think so too? ?”

Lu Li nodded, "Yes." Nick was a little surprised by his serious expression, and then saw Lu Li smile, "But a lot of times, people are just too smart, always thinking about calculations, planning, thinking Thinking of being safe and maximizing benefits, so that everything becomes complicated and simple. It seems that only a series of numbers is needed to summarize a person's life, and there is a lack of those simple, direct, impulsive, and rich. stupid story."

Nick didn't speak, but chewed the words carefully.

"Are you interested in participating in the auction next month?" Nick thought for a while before sending out an invitation.Sotheby's auction.

Lu Li showed a surprised expression, "Isn't there a threshold for those auctions? Net worth is one part, but background is another. I don't think I'm eligible to participate."

"We have sent you an invitation letter, so you are eligible." Nick's answer made Lu Li smile.

Lu Li shrugged, "It's my honor. I think even at the auction site, reporters are needed to tell what they saw." Lu Li's smile paused for a moment, "Wait, I can write a column, Report what you see? Or do I have to sign a non-disclosure agreement?"

"Of course you can report." Nick chuckled again, "If I remember correctly, the editor-in-chiefs of several other major newspapers may also arrive at the scene at that time. I will be happy to introduce you."

"New York Observer", even in the New York area, can only be regarded as a newspaper hovering between the second and third tiers. If it weren't for Lu Li's column having sufficient capabilities, today's meeting would have been impossible.Now, Nick is actually willing to introduce Lu Li and get into the attention of top newspapers. No matter whether Lu Li stays or changes jobs, this referral will be a once-in-a-lifetime opportunity.

"I've already started thinking about how much I should spend on the clothes. No one wants to be ashamed on such an occasion, right?" Lu Li's humorous response really made people laugh.

"What's next? How long will you stay in Burgundy?" Nick asked as a personal friend, "I know a few good Chinese restaurants, although they are not as authentic as China/China, but we can go together Go try it. In Burgundy, I'm still more familiar."

Lu Li hasn't inquired about Nick's position and identity so far. According to speculation, he is probably an account manager or marketing manager. Lu Li's mind suddenly flashed, "We will stay in Burgundy for one to two weeks, but , we are still looking for a suitable horse farm, you know, a horse farm that breeds top racehorses."

Nick has no doubts in the slightest. The breeding of purebred stallions/horses is also an industry that requires concentration and dedication, even higher than wine. Many top horse farms are controlled by nobles-for nobles, they don't know what to do. It is even more difficult to deal with poor money.However, with the status of the Romanée-Conti winery, Nick still knows many top racecourses.

"Are you going to continue in France, or..." Nick asked tentatively.

"UK, I'm thinking about going to the UK; of course, there is also the UAE, but I think the latter is more difficult." After all, Lu Li is just an ordinary rancher. It's just a drop in the bucket, let alone be compared with the nobles.

As for connections, for a recent college graduate, that's even more impossible.In fact, even now, Lu Li can't believe that he actually entered the Romanee-Conti winery. This is indeed a stroke of luck.

"England and Ireland are both good choices. If necessary, I can make two phone calls for you to see if I can help you." Nick could see the bright smile on Lu Li's face, and he laughed too. Get up, "Don't thank me, I'm laying the foundation for the winery. The more people read your column, the better the publicity effect for us."

Having said that, Lu Li clearly knew that there was no need for Nick to help.If there is no Nick, Lu Li is going to go directly to the racecourse to find a suitable breed/horse to complete the breeding. Although it is often difficult to find a real high-end breed/horse with such a simple and crude method, Yunding Ranch's financial resources are also limited, which is too high-end. It is estimated that the stallion/horse cannot afford it.

But now, they have the opportunity to go to the next level, and Lu Li has no reason to refuse.

"Of course that would be the best." Lu Li accepted without any politeness.

(End of this chapter)