Yunding Ranch

Chapter 257 Craftsman Spirit
Seeing Lu Li getting out of the car, the middle-aged man came up to him and said with a smile, "Welcome to Chateau Romanée-Conti. I'm Nicolas Bruni. You can call me Nick." Smiling, but you can still feel his politeness and alienation. Obviously, the winery does not usually entertain guests very often, and they subconsciously reject and feel a little arrogant.

However, the middle-aged man dutifully greeted him, "Are you fourteen? Jennifer said that you are going to write a column about our wine culture."

"No, it's not the red wine culture. It's that under the contemporary fast food culture, there are still people who are willing to uphold the spirit of craftsman, concentrate on a job, and be down-to-earth. This is what I admire the most." Lu Li held it with a smile Grabbing the right hand of the other party, he said skillfully, as the world's top wine estate, Romanee-Conti has the capital to be proud of, and Lu Li doesn't mind.

To be honest, it was already an incredible miracle for Lu Li to get the opportunity to enter the winery today.

Jennifer, Jennifer at Sotheby's; column, column in The New York Observer.This is the key for Lu Li to knock on the door of Romanee-Conti Winery.

Romanée-Conti winery has a detached status in the industry, and it is true that "the rich can't get in". When a winery reaches such a high level, in fact, what they care about is not the wealth of customers, but the taste and heritage of customers. Because they need to create such a brand image.They don't need to please anyone, and they make top-notch wines every year. This is their means of socializing.

How could a small rancher like Lu Li manage to enter a winery that even billionaires couldn't enter?The only thing he can do is to mobilize all the resources in his hands and try.

Lu Li first contacted Sotheby's auction house, found Jennifer, and inquired about related matters. As a VIP customer of the auction house, he still has some privileges.Fortunately, a bottle of Romanée-Conti will be auctioned next month, and the auction house and the winery have indeed established a relationship recently; unfortunately, even the auction house does not have the right to enter the winery to visit, let alone recommend Someone else went in.

Afterwards, Lu Li contacted Julia of the "New York Observer" and expressed his hope that as a columnist, he would write an article about the craftsman spirit of the top wineries in the industry. to form a series.This idea received strong support from Julia—the Romanee-Conti brand is definitely top-notch attractive. After discussing with the editor-in-chief, she gave Lu Li the green light all the way, expressing that the newspaper was willing to create a serial column, recording Lu Li's life in the newspaper. The Romanée-Conti experience.

With Sotheby's as the communication bridge, the newspaper column as the background, and with the joint efforts of both parties, Lu Li, a "little rancher", was able to enter this royal-level winery, achieving an almost impossible feat. .

To be honest, before arriving in France, Lu Li was still not sure that Romanee-Conti's visit would be possible.For this reason, Lu Li was also prepared. If it wasn't for Romanee-Conti, they would first go to a small winery near Beaune, and then contact Jinqiu as a columnist for the "New York Observer". winery.

Fortunately, he got Romanee-Conti's pass.

"Craftsmanship. I like that word," Nick said with a smile.

In fact, they don't care about the media's publicity reports. They are already famous enough and don't need the media's assistance at all.What really impresses the winery is the "artisan spirit", which is beneficial and harmless to their brand.What's more, this time Romanee-Conti's auction is held in New York, they need to create more topics and deepen people's impression of the brand culture.

"Under the background of the Internet age, there are really not many people who can persist in the spirit of craftsman." Lu Li also responded with a smile, "Nowadays, people's life rhythm is getting faster and faster, and they are tired of waiting, tired of patience, and tired of precipitation. , but they forget that in many cases, truly excellent things are worth waiting for, and only by waiting can you get the best."

Nick's eyes lit up slightly, obviously very satisfied with Lu Li's words.

Lu Li noticed the change in Nick's expression, and continued, "It's like playing a game. Now people always hope that if you kill a monster, you can directly level up, and kill another monster, you can get the treasure. So the leveling up became more and more difficult. The easier it is, the more boring the game becomes. The pleasure/sense of upgrading becomes more and more frequent, so that it becomes numb. But many times, the process of upgrading is actually a real enjoyment, and the long wait , will make the upgrade more wonderful."

Neil showed a big smile and looked at Lu Li with great interest, "Aren't you American?" Although this was a question, the affirmation in the words was very obvious.

The United States is a country of immigrants, and an important part of the population is Asian.Therefore, Neil preconceived that Lu Li was an American. This disease is not uncommon. After all, it is very difficult for a foreigner to get a recommendation from Sotheby's auction house and work in the "New York Observer".

"Chinese." Lu Li's tone revealed a sense of pride.

Nick clapped his hands in surprise, the arrogance and indifference just now are gradually disappearing, "I have been to China, three times, I have visited Yun/South, Sichuan, and Shanghai. It is really a wonderful land, You know? When I was in Sichuan, I was really not used to the food there. God, I can't believe that there are such irritating foods in the world. They can easily destroy my digestive system. After eating After that, I lay in the hotel for two days, a full two days."

Lu Li wasn't surprised, Sichuan's reputation for spicy food was definitely well-deserved, even people from other provinces couldn't stand it, let alone foreigners.

"But the problem is that it can't be stopped at all." Lu Li was stunned by what Nick said next, and then he clapped his hands and laughed, "After I left the hotel, I tried it a second time, and it destroyed it again. My digestive system, I was in a hotel for a day and a night. Then I tried it a third time, a fourth time. Honestly, I knew what was going to happen, but I kept trying.”

"Enjoy food with your life, typical French." Lu Li commented.

Nick thought about it, and then laughed, "Yes, I am enjoying the food with my life." He squinted his eyes and looked at Lu Li, "I like such comments."

"Not McDonald's." Lu Li's supplementary explanation made Nick smile a lot.

The United States lacks historical heritage and cultural literacy, which is recognized by the world. Even the Americans themselves often laugh at themselves. They are always better at commercializing everything and investing in the rapid development of the assembly line.Fast food culture headed by McDonald's is a typical representative.

As a rich European country, it has never liked this, and among them, France is even more so.French disdain and rejection of the United States are ubiquitous in daily life, and McDonald's business development in France is far behind that in other countries.Of course, the French don't just complain about America, they are a complaining people, they complain about everything in life.

The day the French stop complaining will truly be the end of the world.

"Not McDonald's," Nick repeated, speaking firmly.Just meeting and saying hello, Nick fell in love with the young man in front of him. If you still have some concerns about reporting this column before, then you can really feel at ease now and put aside your professional arrogance. Nick is actually a very easy to get along with. "These two are...?"

Following Nick's gaze, Lu Li explained, "My assistant."

Brandon and Tony didn't need to mention anything at all, they kept their mouths shut. Lu Li said what he wanted to say, especially Tony, who was so excited that his limbs were a little stiff, and he stood there at a loss what to do.It seems that he still needs some time to digest it.

"For today's interview, do you have any special ideas? Where do you start?" Nick led the way, "I will be satisfied within the scope of my ability."

Lu Li glanced at Tony. After all, this is Tony's specialty, but Tony was looking at the vineyard on the left at this time, and he didn't notice Lu Li's eyes at all. He could only be self-sufficient, "For most people For me, Romanée-Conti represents mystery. We have heard countless news about this winery, but we have never really experienced the culture of this winery. So, it is up to you to tell me that today I will be a Listeners, follow in your footsteps."

"Mysterious?" Nick shook his head with a smile, "The winery is not actually mysterious. The craft of making wine has been passed down for centuries, and the technology of planting and cultivating grapes has also undergone countless tests. We have nothing to do with those small wineries. difference."

"When other wineries heard this, they probably had a heart attack." Lu Li's joke made Nick laugh again.

While speaking, Nick led them to the plantation area.

As Nick said, the scenery in front of me is not much different from the Golden Hill yesterday. The lush green leaves and neat shelves are spread out in sight like dominoes. Rolling up and down on the low hills.

In the middle of the vineyard, a gray and white castle stands in it, with conical towers, retro bell towers and low moat walls, as if you can glimpse the nobles who divided this land as their own territory several centuries ago, living here In the castle, I rode a white horse in the afternoon, leisurely walking through the vineyard and inspecting my territory.

It is worth noting that the vineyards of Romanee-Conti have no walls. The borders of the vineyards are directly connected to the Loess Avenue, and there are not even low fences. Anyone who passes by can stop or walk. Enter it and watch it slowly; on the other side of the road, there is another vineyard, and you can see the grape farmers walking through it.

The Côte d'Or, which breaks the boundaries between wineries, is quiet and peaceful, beautiful and moving.

(End of this chapter)