Reborn in another world as a game

Chapter 651 With the upsurge brought about by somatosensory games, international game giants are ready to join forces

[World Sports Competition] is very lively.

After all, it is a world-class competition, and all countries in the world that are eligible to participate have come.

This is an occasion for fair competition, even a small country may counterattack a big country and compete for the championship.

There are many viewers of live broadcasts around the world. There is no specific statistics, but it is conservatively guessed that there are at least 10 billion or more.

And what you need to know is that the minimum number of viewers of 10 billion is spread all over the world, not only the Great Xia Kingdom.

what does this mean?
It means that the big advertisement of [World Sports Competition] will be seen by 10 billion people all over the world, many of which are consumer markets that [Thunder Group] has never touched, so the value is naturally great.

This is also the reason why Tian Moyun must win more than half of the advertising space in the audience, and also the reason why world game giants such as [Super Hard Moluo] are underfoot on this occasion.

He just wants so many people to see that [Super Hard Mo Luo] is not worthy of even lifting shoes in front of them [Thunder Game]!

……

Facts have proved that Tian Moyun's plan is still very effective.

On the day of the opening ceremony of the [World Sports Competition], he sent someone to write a soft article, and then operated it crazily on the global Internet, trying to let those players who intend to buy and have already bought it see it.

Will this approach allow [Thunder 2] to sell more machines?

not necessarily.

But it is very effective for brand marketing.

Netizens didn't pay much attention when they first saw these posts, but when they saw more and more people starting to argue, they couldn't sit still.

It is definitely a great pleasure for netizens to join in the fun.

"[Super Hard Moluo] is really dead, the sales volume is not as good as [Thunderbolt], the game lineup is not as good as [Thunderbolt], and now even the advertisements are so soft... Hey, the old enterprises have finally become a thing of the past. People sigh."

"It's really not good, look at what kind of advertising space [Super Hard Mo Luo] is taking. If it weren't for the big V's revelation, I wouldn't have noticed, but the advertising space of [Thunder Games] is so powerful that I am willing to spend money. "

"It's just an advertising space. You shouldn't be able to see anything, right? Could it be that [Super Hard Mo Luo] is not willing to spend money like [Thunder Game], so it's not working?"

"Upstairs is still too young. You don't see it that way. Think about it, sales are the life and death line of a game console, and advertising is to promote sales. Can you still say that it's not important?"

"Yeah, [Super Hard Moluo] was crushed by [Thunder Game], and its resources are not as good as others. This is a fact. At this time, we must smash the advertisements and save the disadvantage at all costs. As a result, They advertised so badly... Even the advertisements are so perfunctory, do you expect to play more masterpieces?"

"Anyway, I'm not optimistic about [Super Hard Moro]. It's been suppressed too hard. I suspect that they may all plan to give up this console. Otherwise, why don't they spend money to compete for advertising space?"

"[Thunder Games]'s local resources are too strong, coupled with the various preferential conditions they offer, it has attracted a large number of international game producers... This tendency will only become more serious in the future."

"Doesn't that mean that we won't be able to play any super masterpieces on consoles like [Super Hard Moro] in the future? That's too bad, there are very few games that sell so expensive..."

"It is recommended to sell the machine and replace it with [Thunder Game]. Not only is the price cheaper, but you can also play more games, as well as the somatosensory games advertised now."

"The somatosensory game looks pretty good. While playing the game while exercising and losing weight, this should make those who don't like fitness and have no self-control really fall in love with fitness."

"What's the name of that game? Is it "Just Dance"? My daughter pestered me to buy it, but I asked the nearest brand store and they said it was temporarily out of stock. Does anyone know where I can buy it?"

"About 3-5 days. The [Thunder Game] brand store is always very safe. You can leave a call for the clerk. When the stock is available, the other party will contact you."

"Brothers, I plan to sell the [Super Hard Moro] game console and replace it with [Thunder Game]. What is the current market purchase price?"

Netizens all over the world are talking about it.

……

at the same time.

[Super Hard Mola]'s high-level executives are in an emergency meeting.

"Someone is deliberately guiding public opinion in secret. I suspect [Thunder Games] did it. They are too shameless. They have already gained the upper hand, but they insist on continuing to squeeze us. In the words of their Great Xia Kingdom, it is simply too much deception. , Do you really think that we dare not kill the fish and break the net?"

A high-level person said angrily.

Your understanding of Daxia culture is quite good... the other high-level officials thought so.

"It must be [Thunder Games], no one will be so active except them... But it is useless for us to know, the most important thing is to understand their intentions."

The golden-haired middle-aged man in the first place frowned: "I just watched their advertisement at the opening ceremony. The concept of motion-sensing games is simply unbelievable. The ambition of [Thunder Games] is too great. They are not willing to continue to be a giant in the game industry. Reaching out into the living rooms of more homes, even trying to get people who don't play games to buy consoles..."

Speaking of this, the middle-aged golden retriever also felt a headache.

If [Thunder Games] is more willing to spend money on advertising, that’s all. Now that the global game market is basically stable, even if [Thunder Games] crushes them in terms of software and hardware strength, it will be difficult to continue to increase sales. Completely crush these established manufacturers.

But the most critical question now is——

The other party is no longer reconciled to just becoming a giant in the global game market. They want to extend their hands to more fields and want to let themselves out of the circle completely.

what does this mean?
Just to make money?
of course not.

Once the bold plan of [Thunder Games] really becomes a reality, then the global users of [Thunder Games] will exceed the combination of these old manufacturers... At that time, it is hard to say whether they can survive to the next generation.

In other words, [Thunder Game] launched an attack on them again, and the first shot was Wang Bo, making it clear that they would never stop until they were killed!
Too bad!
The middle-aged golden retriever felt a little chilled, so he asked everyone present: "Do you have any ways to fight back?"

"Now it is no longer possible to compete solely on the content of the game. Motion sensing games... will inevitably open up a big market. If we want to fight back, we must also launch motion sensing games."

A high-level person said lightly.

This is true, but the problem is, when they made game consoles, they never thought about it at all. The hardware doesn’t support somatosensory games, so what’s the point of making it?
The other senior executives also nodded silently.

They also want to use some other means, but the problem is, when you reach the height of the game industry giant, what means can work?
In the face of such a competitive thing as "sensing games", it is difficult for you to save the situation, no matter whether you cut the price or launch your own IP masterpiece. This is not a one-dimensional competition, so it is difficult to stand up.

They chatted and chatted, and finally realized that there was only one way to win the round.

"So, if you want to compete with [Thunder Game], you must launch a new game console."

The golden-haired middle-aged man said helplessly: "The launch of a new game console may not be able to compete in terms of hardware, and the game lineup is also difficult to compete with. Even the price cannot be lower than [Thunder], and the game consoles currently on the market are only It has only been two years since it was launched, and launching a new game console now will inevitably damage the goodwill..."

If you don't launch a new game console, you can only be trampled on the ground by [Thunder Games], without even a chance to fight back.

Launching a new game console, the software, hardware and price cannot beat others, and it will also damage the goodwill. I always feel that this is not a way to survive.

This is really a dilemma.

"Contact other game giants, it's time to consider strategic alliances."

The old man sitting next to him, who had been silent all this time, spoke slowly.

This person seems to be low-key and looks like he has no presence in the conference room, but in fact, he is the core member here, holding a large number of shares.

Strategic Alliance?

As soon as this remark came out, the faces of many high-level officials were a little strange.

A strategic alliance is not the same thing as a joint venture. The latter can also be said to be a conventional business method, while the former...it is tantamount to telling all players that they have surrendered.

So many manufacturers can't beat [Thunder Games], so they can only form an alliance to play together. All the software and hardware resources of several giants are all interoperable, and they can fight against one with the strength of several giants.

"There is no way around this. While there is still a chance of a comeback, a strategic alliance is imperative. Otherwise, [Thunder Games] can completely crush us to the point of delisting..."

The old man said coldly.

"..."

The middle-aged golden-haired man opened his mouth, wanting to say something, but in the end he sighed silently.

Things have come to this, they really have nothing to do except this method, that scientific research giant from the downcast East... is too scary.

In the field where [Thunder Group] is present, all colleagues will feel the fear like a nightmare. This is a poisonous snake, and it only takes one bite to kill yourself.

……

Tian Moyun's "comparison strategy" is only aimed at the international market, but he is too lazy to operate in China.

The reason is very simple. International game giants such as [Super Hard Moluo] can't even hold their own territory. How can they break into the stronghold of [Thunder Games]?

There is no market for them in Daxia at all, only [Thunder Game] and [Dragon Scale Game]... Of course, there is no need to play "comparison strategy", who is it for?
What really caused a shock in the domestic game circle was another thing - somatosensory games!
The commercials of "Just Dance" and "Aerobic Boxing" immediately caused a sensation in the country. Compared with many overseas players, the girls of Great Xia Kingdom feel that they need this more!
The two games use the offline brand store sales model. It is said that shortly after their launch, the stocks in many cities have been sold out, and they are extremely popular.

Players are naturally enthusiastic about this, and even many netizens who were not interested in games have begun to pay attention to [Thunder Games]. This method of playing games and exercising can make many people excited.

Especially some office workers with poor self-control.

Even some of Daxia's official media channels made positive reports on this matter.

In Weibo post bar and other forums, netizens are all amazed.

"Boss Tian is amazing. I originally thought that placing advertisements in [World Sports Competition] was just a daily operation, but now it seems... this trick is really wonderful."

"The somatosensory game... is indeed a great innovation. It is comparable to the original [Arcade Game Hall], but if it is in normal times, it may not attract so many people's attention."

"Advertisements for somatosensory games are broadcast on the [World Sports Competition]... This kind of magical operation can only be done by Boss Tian."

"In any case, the somatosensory game is indeed a good thing. I bought it in the morning and played it all morning, and I feel sweaty all over."

"Every time Boss Tian makes a new game, it will attract many followers, and this motion game should be the same."

"Actually, I think it's good to make more somatosensory games. If there are only two of them, you will get tired of playing them soon. It's good to have a few more games."

"Hahaha, have you checked the stock market? The stock prices of overseas game giants are falling again, this time the drop is huge. Many people in overseas forums suspect that they may develop new game consoles."

"Isn't it a good thing to develop a new game console? Why does it cause the stock price to fall?"

"Because the game consoles that are currently on sale have been on the market for less than two years. Under normal circumstances, the lifespan of a game console is at least five years. If it takes two years to cut in half...do you think players will accept it? "

"Fuck! This is almost the same as [Shenhui Game Console]. I was tricked into buying [Shenhui Game Console] back then, and I haven't released a new game for almost half a year."

"[Shenhui Game Console] has been abandoned. This is a project led by Wilson. Now everyone has quit. Surely no one will continue to do it. The more you do it, the more you lose money. There is no hope. Capitalists are not fools. "

"The stock prices of game giants such as [Super Hard Moro] have fallen, not just because of the new game consoles, but more importantly, they have suffered serious losses in this competition, and stockholders can no longer see their future."

"Is it because of somatosensory games? Thinking about it, it's really miserable... I was wondering why there are so many ports in [Thunder 2], but I didn't expect that they were all backhands. They are against Boss Tian. It's really big. Moldy."

"From the birth of [Thunder Group] to the present, no matter whether they are domestic companies or international companies, they have never had a good end. Now the international game giants are unlucky, and the next one will be the international Big Three."

"Are the people upstairs chatting so passionately? Let's talk about games, are motion-sensing games really this fun? I want to buy it, but the price is too expensive, so I'm hesitant."

"It's only 499 yuan, is it expensive? A game + a set of sensors, I think it is acceptable, at least better than buying fitness equipment."

"I really can't buy fitness equipment. I bought a treadmill before and wanted to run at home, but... now I just use it to dry clothes."

……

The content of sand sculpture netizens' chats can be described as unconstrained, anyway, you don't have to be responsible for typing on the keyboard, so you can say whatever you want?
This is the same as the author of a novel asking for the number of words. As long as you don't get noticed, don't you just write as much water as you want?
Of course, under normal circumstances, it must not be too much. After all, the author and readers are good friends, and they operate with conscience and buy and sell with sincerity.

……

The two games "Just Dance" and "Aerobic Boxing" not only made the players feel fresh, but even the game designers were taken aback.

Can games do this?
Before the concept of "sensing games" was proposed by Tian Moyun, they really never thought that the two completely different fields of games and fitness could be combined together.

To know--

People who like to play games are mostly nerds. Only a few people have a hobby of fitness, and most people don't have this idea.

You have to ask why, there is no way, one word: lazy.

And what about people who like to exercise?

Those who like fitness, they are not too interested in this kind of immersive console game, even if most people buy it, it is just something to pass the time when they are too boring, and they will not invest too much.

Will the combination of these two types really work?

Until Just Dance and Cardio Boxing hits, no one will say for sure.

But now, they know.

For a long time, these game designers have felt that the most important thing about a game is the content, that is, what it can show to the players.

Some people like exciting combat experience and drag racing experience, while others like RPG games like blockbuster movies, or farming-like management and development games.

But now, the birth of "somatosensory games" tells them that blindly pursuing content expression may not be the absolute truth, and sometimes jumping out of this traditional thinking logic may discover a new world.

Take Just Dance and Cardio Boxing, for example.

Compared with a series of masterpieces such as "Final Fantasy" and "Dark Soul", do these two games have any exciting content?
In terms of operating experience, story, and playability... If you look at these two games according to the aesthetic logic of traditional masterpieces, you will find that they are nothing.

But... are they good games?

The answer is yes, they are not only good games that players are willing to accept, even the official media of Daxia personally named them, believing that these two games can convey positive values ​​and healthy life.

You know, Daxia officials don't like the video game industry. If it weren't for [Thunder Group]'s well-organized management of Daxia's game industry, they would have already made various restrictions.

The official media who don't like video games can personally name them, and the players can chase after and loot them, which shows that they are indeed excellent games.

So--

"Just Dance" and "Aerobic Boxing" are obviously inconsistent with the aesthetic logic of traditional masterpieces, but they are rare and good games. What is wrong with this?

Game designers are thinking about this question.

[Senior game designer group], including many high-level game designers in the Great Xia Kingdom, the number is small, but they are very authoritative.

"The more you get into the game industry, the more you feel that this industry has infinite changes and possibilities, and it is always full of charm."

The person who sent the message was the group leader, Chen Guohua, who is also the boss of one of the top four domestic manufacturers.

Obviously, even he was taken aback by the popularity of those two games. After trying to find a way to buy the games and experience them a few times, he finally had to marvel at Tian Moyun's fantastic idea.

Chen Guohua gradually realized the gap between them and Tian Moyun.

Even if they look at the world, they are considered the top group in the game industry. In terms of understanding of video games, almost no one can be better than them.

However, even under such circumstances, they can only innovate within the traditional scope, and cannot jump out of traditional thinking, or even the game industry, to innovate on a larger scale.

Take the "somatosensory game" as an example.

It's like a layer of window paper. Before it is pierced, no one will think about it, but if it is really pierced, everyone thinks it will be the same.

Think about it, the difficulty of making this somatosensory game is far less than that of a super masterpiece, and there is no need to make it so perfect. As long as it can make players interested in playing it, it will be over, and it will be a good game.

Is it hard to get creative with this stuff?
It's not difficult, let alone Tian Moyun, let alone the four top manufacturers, even first-tier manufacturers don't need it, can't the design teams of second- and third-tier manufacturers do it?

It can also be done.

But the core of the problem is: Who would have thought about this layer of window paper before it was pierced?Who dares to jump out of the normal thinking frame so boldly and make such an assumption?

Tian Moyun dared.

Not only did he dare, but he actually did it, and he did it.

This kind of thinking awareness that breaks all traditions and seeks innovation is something they will never learn. It has nothing to do with the skills and experience in designing games. If you really want to explain it clearly, it is probably a talent.

Some people are born suitable for playing games.

The "talent" thing is really amazing, it's not as weak as it is said in the garbage chicken soup article.

It is said that "1% talent + 99% sweat" is the source of success.

Those who say this will never tell you that 1% talent is the key to success. Without this 1% talent, you will be so fucking exhausted that you will not be able to succeed.

"Talent" is not just about making games.

Writing novels, painting, singing, acting... But when it comes to "talent", the gap between having and not having it is really too big.

The chicken soup text will only tell you that hard work is important, but it will never tell you that people are born unequal, one's honey is my arsenic.

……

Of course, then again.

Before this layer of window paper is broken, no one may find out for a long time, but once it is broken... there is really no sense of mystery.

While "Aerobic Boxing" and "Just Dance" were selling well, game manufacturers had a meeting for the first time to study, and then thought about the possibility of making "somatosensory games".

"We need to say hello to [Thunder Games] and ask them for the sensor development kit."

Someone said something at the meeting.

What is the most important thing in playing games?Of course it's the handle.

The same is true for somatosensory games, but the somatosensory games do not rely on handles, but sensors developed by [Thunder Games].

The game machine automatically captures the sensor to realize the interaction between the human body and the game.

In other words, how to control the sensor and the specific parameters of the sensor are the key to making somatosensory games.

Fortunately, [Thunder Games] didn't mean to restrict them. Since they want to make it, they should send them the development kit of the sensor.

However, Tian Moyun also asked Lu Wenbo to tell them that within a year, each manufacturer can only produce one somatosensory game.

By limiting the number of developments to reduce the birth of rubbish products, game manufacturers must be forced to make this game carefully, and they cannot waste opportunities in perfunctory...

This method works very well.

Well……

This was not created by Tian Moyun himself.

In the previous life on Earth, a certain game giant had used a similar method, such as royalties... They are the originator.

This method has advantages and disadvantages. If you play well, manufacturers produce good games, players trust the manufacturers, and everyone enjoys themselves and makes a fortune together.

It's a mess... huh.

(End of this chapter)