Reborn in another world as a game

Chapter 546 Wilson is desperate; our goal is the whole world

[Dragon Scale & Thunder Press Conference], the most concerned is undoubtedly Wilson.

After watching the webcast in silence, his expression was not very good.

"This Li Tenglong is too ruthless, right? This is completely backwards."

A company executive next to him couldn't help but said: "Game consoles, games, lottery draws, and a 30 billion investment plan... Isn't he afraid of losing everything?"

As industry insiders, they are very aware of the costs involved.

The cost of [Dragon Scale 3] mainly depends on the core components, that is, the batch purchased from [Thunder Group].

They don't know the purchase price of the core components, but after thinking about it carefully, the price will definitely not be too low. R&D costs, material costs, staff costs, production costs... are all here.

Li Tenglong purchases goods from [Thunder Group], and then cooperates with other domestic component suppliers to assemble them. The hardware cost of [Dragon Scale 3] alone will not be less than 2000 yuan.

Now it is directly sold for 1999 yuan. If you include some expenses such as operation promotion, after-sales, and offline, it will definitely cost you money.

Not only that—

For the three games imported from overseas, the agency fees alone are definitely not low, at least much higher than their [Shenhui Technology] agency fees.

After all, there are 19 top international giants behind them. With the support of these people, even giants such as [Super Hard Morro] have to compromise, let alone those game companies.

There is no profit network behind [Dragon Scale Game].

What Li Tenglong does is investment and stock speculation, while Su Hanlin has been doing real estate in China.

As for [Thunder Group]?
[Thunder Group] has a large number of businesses, and it is difficult to establish any profit network in the international arena with those giants.

Therefore, [Dragon Scale Game] was able to win the agency rights of three games, it must have been taken advantage of...

As a result, Li Tenglong backhandedly priced the three games at 129 yuan. At this price, there is basically no possibility of recovering the cost. It is just a matter of losing more and losing less.

Looking at Tian Moyun's "10 Burst" new game, the Thunder version is priced at 99 yuan per game, but Li Tenglong directly discounted it by [-]%.

The buyout of the ported versions of the four computer games "Fairy Sword", "The Way of Medicine", "Defend the Frontier", and "Legends of Jianghu" is probably not a small amount, but they were given away for free.

"The King of Fighters", "New Street Fighter", and the first-party works of [Dragon Scale Games] were the only profitable places in the entire press conference.

but……

With so many promotions ahead, how much can these games sell?

At least the sales in the short term will definitely not look good.

If you count the lottery, the 30 billion investment plan, the gift of a spare handle... the entire press conference, the words "lose money and make money" were almost posted.

"What shall we do now?"

a senior asked.

"How do I know what to do?"

It was the first time for Wilson to face such a ruthless opponent, and he also felt pressured: "Let's cut prices accordingly. Consumers in Daxia Kingdom are very sensitive to prices. [Dragon Scale] widened the price gap too much. If we don't lower the price If not, it’s definitely not a good sell.”

Although [Shenhui Game Console] has a lot of selling points and is very competitive, but compared to [Dragon Scale 3], which is completely subsidized to please players... it seems that it lacks sincerity.

Wilson has no other choice. In order to compete for the advantage in the initial stage, he can only bite the bullet and lower the price.

"Boss, our hardware cost is far higher than [Dragon Scale], if the price is reduced..."

The executives of the marketing department couldn't help but speak.

[Shenhui Game Console] uses imported core components, and the rest of the accessories are produced in the mainland. Compared with [Dragon Scale 3]'s fully domestic + internal bidding model, the hardware cost is much higher. If it is also reduced to 1999 yuan If so, the loss will be even worse.

"This is our only chance."

Wilson said coldly: "Not only the price of the game console has been reduced, the price of the first batch of escort masterpieces has also been reduced, from 199 yuan to 99 yuan, and as long as you buy the game console and 6 games at one time, you will get a pair of spare controllers for free. High lottery draw, the highest prize is 10 suites and 50 cars, and the publicity and promotion funds will be increased by 5000 million..."

hiss!
The surrounding executives gasped, too shocked to speak.

Crazy, this special is completely crazy!
The senior executives looked at each other, and they all saw the shock in each other's eyes.

With Wilson doing this, [Shenhui Game Console] is indeed full of competitiveness, and even this [Dragon Scale & Thunder Conference] is hard to overshadow the edge.

But the problem is...

This is a complete waste of money.

"If you do this, you will lose no less than 1000 Yuan Da Xia coins for every set you sell, and the more you sell, the harder you will lose."

someone whispered.

Is it okay to sell 1 set at a loss of 1000?
I've seen people posting upside down, but it's really unheard of to be able to post upside down so ruthlessly.

Although [Dragon Scale 3] next door is also losing a lot, it is impossible for the whole set to lose too much, and it may even break even.

In such a comparison, the senior executives of [Shenhui] feel that the whole person is not very good.

"This is the only chance."

Wilson said in a deep voice: "Don't forget, in this press conference, [Dragon Scale 3] also signed more than a dozen works of top-notch overseas game companies, as well as the upcoming "Yitian" and "Ridge Racing" , and the 30 billion plan, and Tian Moyun's unremitting support..."

"Right now, [Dragon Scale 3] is at its weakest. Faced with our sudden attack, they are caught off guard and can only make up and sell it backwards."

"Once they get through the period of weakness, Tian Moyun alone, with his talent and influence in the game industry, is enough to make [Dragon Scale 3] completely turn around."

"Besides, Tian Moyun has already promised that [Thunder 2] will be released next fall."

"This means that there is not much time left for us. Once it is delayed for a long time, players will either buy [Dragon Scale 3] or wait for [Thunder 2]. What else can we do?"

"In order to prepare for the [Shenhui Game Console] project, we have invested billions of dollars. If we just go to waste like this, none of us can afford it."

"If you fight now, there is still a chance to come back. If you don't fight...there will be [Dragon Scale 3] before, and [Thunder 2] later, it will be completely finished."

……

Wilson succeeded in persuading the senior executives with his eloquence comparable to a master of success, and these people also promised to work with him to persuade shareholders to sign this "operational plan."

However, this is not without cost.

Wilson promised that if the matter fails, he is willing to return all his shares and dividends in [Shenhui], and resign from the position of chief executive officer without implicating anyone.

He is putting all his eggs in one basket, using his future for the rest of his life to gamble on a hope.

As for not implicating anyone?

Ha ha, just a bunch of idiots.

Don't even think about it, if the [Shenhui Game Console] plan really fails, and the money invested in the end is not 100 billion, but 80 billion, and the shareholders are collectively outraged, how can it be possible to punish him as the chief executive?

Everyone here, one counts as one, and no one can escape.

Of course, there is no need to explain this kind of thing in advance.

If they succeed, they, as the winners, can of course open a few bottles of precious red wine and enjoy the fruits of victory.

If they fail, everyone will end up miserable, and he is afraid that these losers will not be able to take revenge?
……

The day after the press conference.

Tian Moyun just went to work and was about to finish his work, so he went to talk to little Su Qiong about his ideals in life.

As a result, Li Tenglong rushed to the door and told him about the price cut announced by [Shenhui Technology].

"So fast?"

Tian Moyun was taken aback.

He had thought that under such a huge disadvantage, the other party would probably announce a price cut, but...it was only the next day.

Just after the press conference here, the price cut was announced early the next morning, and the price cut started before it was released, which is also interesting.

However, it seems that this kind of thing is not the first time for [Shenhui Technology].

As early as when the mobile phone/computer was released, it was forced to drop to the cost price due to the sniping of [Starry Sky Technology], but it still sold poorly.

"How much did it drop?"

Tian Moyun asked.

Then, he got a revised promotional image of Shenhui from Li Tenglong, and the price reduction was clear at a glance.

"It seems that Wilson is going to put all his eggs in one basket."

Tian Moyun was stunned for a while, and said with emotion: "If you don't succeed, you will be benevolent. You are a ruthless person."

"Now is not the time for emotion."

Li Tenglong quickly stopped, and asked: "Wilson made such a move, which completely made up for its weakness. In terms of competitiveness, it is even slightly better than [Dragon Scale 3]. What should we do? Do we have to follow suit?" Reduce the price?"

in fact--

If he really wanted to lower the price, Li Tenglong gritted his teeth and could still lower it a bit.

[Dragon Scale 3] and its starting lineup are generally not losing or making a profit. Although there are some projects that are reversed, fortunately, some thin profits can barely make up for it.

In addition, they have no R&D cost pressure, and the cost of purchasing "Thunder Technology" is relatively cheap, so they don't care too much about small losses in the early stage. As long as they can win this battle and expand the player base, they will have opportunities to make profits in the future.

"It can't be lowered."

Tian Moyun shook his head: "Enough is enough, cutting the price of [Shenhui Game Console] before it's released will inevitably become a joke in the game circle. Although this makes the product competitive, the momentum of going forward has disappeared without a trace. If there is no trace, public opinion will naturally think that [Dragon Scale 3] is stronger."

"Besides, if [Dragon Scale 3] also lowers the price, then both of you will be in trouble."

"Think about it, if you were a player, faced with this situation, how would you choose?"

"Do you think... as long as you don't buy it yourself, these two companies will definitely continue to cut prices?"

"Wilson is still holding out hope that he's going to try to lower the price to make up for it, but if you push him ... who knows what will happen."

"Leave a line in life, so we can meet each other in the future."

"Also, [Shenhui Game Console] is not the biggest competitor of [Dragon Scale 3]. You don't need to dominate the domestic market, you just need to maintain a certain level of competitiveness."

"The international market is the future of [Dragon Scale 3], and this is exactly what we planned at the beginning."

(End of this chapter)