Reborn in another world as a game

Chapter 500 Marketing gimmicks to promote the Internet cafe model; VIP system for arcade games
"You're talking about a marketing gimmick?"

Tian Moyun raised his head and glanced at him: "In the software store, except for the arcade version and console/handheld version, almost all stand-alone games developed for PC are RPG style. After experiencing the whole game, the shortest More than 50 hours."

“These RPG games were originally designed with personal computer users in mind, rather than the highly mobile and fragmented environment of Internet cafes.”

"In short, if these games are placed in Internet cafes, players can only play in fragments and it is difficult to achieve immersion. This is not friendly to the player's gaming experience."

"The only products that can really make consumers develop the habit of Internet cafes are online social networking and online games."

"Of course, I don't object to you doing this. In the early stage of Internet cafe operation, creating more gimmicks will help us develop more partners."

"But there's one more problem: the price."

"Take "Fairy Sword" as an example. The price we sell to players is 99 yuan, and occasionally events/festivals will be discounted. If you sell it to Internet cafe operators, how much do you plan to sell? What standard will you charge?"

"If the fee is low, the manufacturer will lose money; if the fee is high, the Internet cafe will lose money;"

"Stand-alone games are different from online games. The latter has zero cost, while the former requires Internet cafes to pay in advance. Have you thought about this clearly?"

After Tian Moyun finished speaking, he took a sip of tea.

"these questions……"

Zhou Yunteng thought for a long time, and said quietly: "If I think about these issues clearly, I will directly draw up a proposal instead of coming to your office."

"???"

Tian Moyun was stunned, so, you really want me to give you advice?

Don't we know who will work for whom?
Have you ever made things difficult for your boss?

Ten thousand MMPs flashed in his heart, but on the surface, he still looked calm.

"Well, it's fair to everyone to charge according to the number of computers in the Internet cafe."

Tian Moyun thought for a while: "Take "Legend of Sword" as an example. We reset the unlocking method of the game content and made a [Internet Café Edition]. Players can choose levels at will according to their own ideas, without starting from Chapter 1. , Changing the immersive gameplay to fragmentation can bring a better experience to Internet cafe players."

"What about the fee? The original price of "Sword of Heaven" is 99 yuan, and the special version is charged at 149 yuan per unit. The extra 50 yuan is considered a processing fee."

"Our first-party games must use this method. It is necessary to ensure the player's gaming experience and avoid damage to the brand's reputation. As for whether other third-party manufacturers should follow this setting... Let the Internet cafe operators communicate with the manufacturers themselves , we do not limit."

……

RPG stand-alone games sold in Internet cafes?

Isn't this nonsense? Believe it or not, people would rather play Doudizhu and chat with a lady who doesn't know the gender on the opposite side than play these things?

Just a gimmick.

Previously, "Sword of Heaven", "Shooting the Condor", and many third-party works, such as "The King of Medicine", "Defending the Frontier", "Legends of Jianghu" and other masterpieces, are actually quite famous. If the Internet cafe sells it, it can bring many early adopters to the Internet cafe.

But if you really want to make money from this thing, it is absolutely impossible. Even if the game mode is made into fragments suitable for Internet cafes, it can only bring a temporary novelty.

Of course, relying on gimmicks to attract consumers, and then relying on other content to make consumers interested and continue to play, this is the correct drainage mode for Internet cafes.

For [Starry Sky Technology], the benefits are obvious.

The more lively Internet cafes across the country, the more people want to enter this industry, the more people, the more Internet cafes, and the more [Starry Sky OS] installed capacity.

The Internet industry is exploding, and Tian Moyun can set standards for all Internet companies through the closed system [Starry Sky OS], and make a little money by the way...

The real money-making business of Internet cafes should be online games.

"My Homeland" and "Jianghu Killer", which are more casual, have a wider audience, but the payment rate may not be too high.

And "Legend of Blood", a time-fee game, coupled with the sunk mechanism (sunk cost brought by the upgrade system), can cultivate a large number of paying players, Internet cafes make money, and game companies also make money.

certainly--

After all, "Legend of Blood" is not a game suitable for everyone. The most distinctive "hunting mode" in it is easy to dissuade light players.

That's why Tian Moyun made "Warcraft" and "Bubble Hall", trying to let more people find games that suit them.

This can be regarded as setting a pretty good standard for other manufacturers who want to enter the online game industry.

……

Soon, the time came to February 5th.

【Thunder Game Hall】The operation mode has been updated.

The original charging mechanism remains unchanged, still 2 yuan, 1 yuan, 0.5 yuan, 0.2 yuan.

On this basis, a new model has been added: VIP membership system, recharge 100 yuan, you can become a VIP member, and enjoy a 75% discount on some buyout games.

What is the concept of a 75% price reduction?

Games such as "The King of Fighters" and "New Street Fighter", which were originally priced at 2 yuan, now only cost 0.5 yuan.

The original price of 0.2 yuan special game, the current price is only 0.05 yuan, this is the real civilian price.

On Weibo and other forums, many netizens who were brainwashed by "saving the game hall and reminiscing about the classic feelings" ran to the nearest [game hall] to apply for VIP, and then began to experience these games.

[Thunder Games] has made great acquisitions. The first batch of buyout games exceeds 100 games, all of which are very good, and there are many best-selling titles among them.

And this kind of sincerity also made the players feel very happy, and they became very happy one after another, and began to appeal on the Internet to let more people participate in the "rescue operation".

"I used to think that the game hall charges were too high. Even if I went out of the special discount area, I still felt that it was expensive. Now that the VIP is out, it is really delicious. (Don't talk about it, student party)"

"Boss Tian started giving out benefits again, I'm touched."

"I saw that many of my favorite games have been bought out. The price is 25% of the original price. Just cut the price? Looking at the whole country, who dares to cut the price like this?"

"It's impossible to let others go, only Boss Tian has the courage, tens of billions of profits, if you want to change it, change it, throw it away..."

"To be honest, I went to the game hall to experience it today. It's really crowded with people. Once the VIP system came out, everyone came to grab their wool. It's too real."

"Before, it was difficult for the game hall to compete with the Internet cafe model, but with the introduction of the VIP system and the direct cut of the price, it has become very competitive. It may be difficult for [Thunder Game Hall] to return to its heyday in the future, but I am afraid that in the short term It will not die, it will remain alive."

"Boss Tian also said that he will develop a brand new arcade game. I don't know what it is. I hope it is a new gameplay. The traditional arcade gameplay on the market is a bit tired."

Netizens commented one after another.

While lamenting, they didn't forget to dig some cute new passers-by into the pit. They are a group of spiritual shareholders who are alive and well, and are extremely cute.

(End of this chapter)