Reborn in another world as a game

Chapter 498 Reset the arcade operation mode; this is the choice of the times

No matter how powerful Tian Moyun is, he is still a human being, not a god.

Arcade machines were considered mainstream at the beginning, because limited by functions and prices, everyone could only play arcade machines when they were bored.

But with the development of technology, the spiritual world of consumers has gradually become more abundant. They have so many things to pass the time, how can they still play arcade games?

Are arcades going extinct?

will not.

Because there will still be a group of steadfast fans silently supporting and guarding this feeling and happiness.

Just like MP3, even with a music phone, MP3 is still alive and strong.

It's just that it is impossible to return to the glory of the past, and the times are destined to turn these products into memories of some people.

……

Lu Wenbo, who left Tian Moyun's office, had an uneasy expression on his face.

However, he had to accept this reality.

As Tian Moyun said, with the arrival of each new era, there will always be a batch of things from the old era that will become the past forever. Unfortunately, arcade machines are the victims of the new era.

When Lu Wenbo euphemistically announced the news, the game manufacturers suddenly howled.

In the past, they were used to earning a lot of income from the arcade market, giving birth to multi-millionaires, even billionaires.

Even in order to survive in the arcade market, they simply gave up the console and handheld market.

But now, when the arcade has become a thing of the past, these manufacturers are all dumbfounded and don't know what to do.

Lu Wenbo couldn't help it. After sending the message, he tried to consolidate the mainframe market and the handheld market, and looked for ways to open up new markets.

Through the communication with Tian Moyun, Lu Wenbo deeply realized that games are just a pastime, and have never been the mainstream of this world.

It is actually very difficult to make this kind of dispensable thing bigger and stronger. Facing the emerging entertainment market of mobile phones/computers, traditional games will be divided into a large number of player groups, and arcades are inseparable from death. Far away, he must now find a way to keep the host and handheld.

……

Tian Moyun didn't ignore the arcade market.

Although it is not far from death, it is obviously not yet time to die, and it can still retain about 25% of the market share, so it will not die suddenly.

certainly--

If the business model is not changed, I am afraid that death will be accelerated. Except for a very small group of loyal players, most of them will flow to Internet cafes.

Therefore, Tian Moyun is going to let [Thunder Game Hall] do the final "struggle", to delay the death while exerting the last residual heat.

4 month 29 day.

Tian Moyun reworked the operation plan, and then announced it through Weibo.

The content is as follows:

"Recently, a major event happened in the game industry. Many netizens who like to eat melons should have heard of it. There are also many players in the game industry who are worried. They think that the game industry will face a major reshuffle. Some game manufacturers will not be able to survive. I don’t have any favorite games to play anymore.”

"Let's talk about this briefly today."

"Recently, due to the implementation of the [Bright Pearl Project], the overall turnover of [Thunder Game Hall] plummeted by more than 60%, and reached an astonishing 75% at the peak."

"I believe everyone understands what this means."

"Yes, arcade games are starting to die."

"In fact, arcade games have been declining since October last year. The reasons are not difficult to understand. The game lineup is lacking, the gameplay is too monotonous, the innovation ability is insufficient, and coin-operated games cannot dig deep... Most of the earliest games Arcade players no longer love it."

"The decline of arcade games is inevitable. The birth of [Bright Pearl Project] accelerated its decline, rather than causing it to decline. This needs to be understood."

"In the final time when the [Thunder Game Hall] is heading towards the sunset, we will make some adjustments, hoping to keep a good memory for the players."

"From May 5st—"

"1. [Thunder Games] launched a buyout plan for all arcade games, calculated based on the revenue of the previous month, and finally gave a reasonable purchase price."

"2. Launch the VIP card plan. The price of game currency will be reduced by 75%. Players only need to spend 25% of the price to experience the acquired arcade masterpieces."

"3. [Thunder Games] is preparing to develop new arcade games to maintain the arcade market. At the same time, it promises not to give up arcade games within 3 years."

"4. The game competition will still be held this year. Currently, there are two games, "The King of Fighters" and "New Street Fighter", both of which are on the competition list."

"We will try our best to do these things, and will not abandon players and third-party manufacturers, but the wheels of the times will not stop turning. I only hope that we can continue to go hand in hand in the new era."

"The above is what I want to say."

……

After uploading the news, I turned off Weibo.

Tian Moyun has done everything he can, the revenue of the arcade market has plummeted, and the market share has dropped rapidly... These are irreversible facts.

He can only use this method to make [Thunder Game Hall] stick to it for a while.

The VIP card plan and buyout plan can also retain some of the classic games and new games.

On the one hand, it is a pity that these good things have disappeared. On the other hand, he also needs to use the buyout plan to allow manufacturers who have just made new games to fill the funding gap and relieve cash pressure.

For [Thunder Games], it doesn't really cost much, and it can even be earned back through the game hall in the "sunset period".

As for why it is necessary to directly pay for the game instead of communicating with the manufacturer to reduce the price...

The reason is simple: the positions of the two sides are different, and the reason does not make sense.

It is difficult for game platforms to persuade manufacturers to cede profits. They will feel that this is the platform sacrificing the interests of manufacturers for their own interests.

Therefore, instead of haggling with these manufacturers, it is better to simply buy out the games, buy out a batch of games, and launch a VIP mode, so as to enhance competitiveness and slow down the decline of the game hall.

……

As for the arrangement of the [Thunder Game Hall], Tian Moyun had already thought about it.

At present, the group's funds are not too abundant, and it is not easy to make large-scale investment plans.

By the end of the year, the group will have a large amount of profits coming back, and he can also take advantage of the trend to directly change the half-dead [Thunder Game Hall] into a "high-end Internet cafe" and set a standard for the Internet cafe industry.

As for the arcade market?
It is only necessary to set aside 20% of the space in the physical store of [Thunder Game Hall], and the remaining 80% will be converted into Internet cafes. Both of them will be operated at the same time, and no one will hinder the other.

……

On Weibo, Tian Moyun's dynamic also aroused heated discussions among netizens.

"I didn't expect the arcade market to start to decline last year. I thought..."

"To tell you the truth, after reading the whole article, I feel very complicated. Arcade games have brought me a lot of happiness, but in a blink of an eye, it has become a thing of the past."

"Boss Tian is right. The arcade market has already begun to gradually decline, not because of Internet cafes. It is really unnecessary to oppose the two."

"If I didn't watch Boss Tian's news, I really didn't realize that I haven't been to the game hall for a long time."

"Arcade is the latest of the three major platforms in the game industry, but it turned out to be the first to end, which is really embarrassing."

"Actually, there is no need to bad-mouth the game industry. Although the arcades withered, the Internet cafes that replaced them brought us another kind of happiness, like an inheritance of civilization."

"The arcade game market has been replaced by online games. Perhaps this is the choice of the times."

"Brothers! There is a big event in May, let's go to the game hall to play, and reminisce about the happy times that have accompanied us for several years."

(End of this chapter)