Reborn in another world as a game

Chapter 37 [Cube Machine] Official Release

On July [-], [Happy Cube Machine] is officially released.

Perhaps it was because of the good promotion in the early stage, coupled with the extremely low price, on the first day of release, the distribution in many cities across the country was wiped out.

Walking on the road, you can see people holding [cube machines] playing battle games everywhere.

Those people in the game circle are also very confused.

"It's really a handheld, 49 yuan handheld, what do you think?"

"It's this 49 yuan toy, which realizes functions that even handhelds don't have. It can be played against two people."

"This game is so fun. If it is released on a game console, it will definitely make a lot of money. It's a pity to use it on this little toy."

"This screen is also backward enough. How many people can play this thing now, I don't like it."

"I'm going to buy two, and the total is only 100 yuan. Take it home and play it for the children. This is much cheaper than buying a game console."

"Yeah, game consoles are too expensive. Even a handheld is [-] yuan. A good game is no less than a hundred yuan. It's still a good deal."

"The screen of the handheld is too small. I'm afraid it will affect the eyesight of the child. This [Cube Machine] has a bigger screen and a backlight."

"Just this kind of thing, are you sure the child can accept it?"

"What's wrong? Don't you see so many people playing on the street? Even adults are playing, let alone children?"

"In particular, the [Cube Machine] also has an online function that cannot be achieved by a handheld. It is so interesting for two children to compete to win or lose."

"It's a fantastic idea. A simple connection cable can solve the connection problem. It's amazing."

"Also, although the price is cheap, but the workmanship is very good, the appearance is much better than the handheld, and there are five colors."

"The most important thing is that [Cube Machine] is also very power-efficient. Two batteries cost one yuan, and it can be played for at least a week."

……

There was a lot of discussion.

Some people look down on it, thinking that this kind of simple gadget is not interesting, and the screen technology is too backward.

But for most people, this is quite a bargain. Seeing that others are having fun, they join the buying team without hesitation.

500 yuan for a handheld, nearly 3000 yuan for a video game console, and a game cassette that can easily cost hundreds of yuan——

In the current economy, too many people can't afford it.

But [Cube Machine] is different, the price is low, and they are all used to kill time, and there are functions that handheld machines do not have, of course they will not hesitate.

……

Soon, this [Cube Machine] was sent to the conference table of the three giants in the game industry.

"Happy Cube?"

Chen He frowned: "The quality of this game is too high, even better than "Super Mario". I'm worried that it will affect our handheld sales."

He was a little shocked.

I thought [Happy Game Company] would fall from the altar in an instant after being forced to withdraw from the game industry, and become a thing of the past.

But when the other party actually co-founded a new company with Wang Sicheng, he had a premonition...they would definitely make a big move.

Chen He and Wang Sicheng are considered rivals, and they know this guy's character very well. He is not [-]% sure that Wang Sicheng will not resign rashly to start a business.

As soon as [Electric Plush Toy] came out, Chen He realized that things were not easy.

Although the specific sales volume and profit are not yet clear, we can know from the news heard on the sidelines that [electric plush toys] have become popular all over the country, and now they are even sold overseas.

And the pre-sale of [Happy Cube Machine], as well as the quality after the personal trial, gave Chen He a vague premonition——

This [block machine], which seems to have no technical content, will inevitably pose a great threat to them.

It sounds unbelievable that a mere 49 yuan electronic toy could pose a threat to their thousands of yuan handheld, but according to Chen He's keen sense of the market, he knew it was true.

"Can we do this kind of thing?"

Cui Hongfu thought for a while, then raised his head and asked.

Although it is unbelievable, Cui Hongfu also knows the seriousness of the matter. The hardware sales of handheld/mainframe are the key to their revenue expansion.

If you don't sell enough hardware, you won't be able to sell the game.

The console (video game console) market has basically been finalized, with only a handful of monthly sales, but handheld consoles are still an untapped market that can bring huge profits to the company.

Therefore, he would never allow the [Cube Machine] to hinder the company from making money.

It is very unrealistic to stop the production/sale of [Cube Machine], [Kole Toys] made several acquisitions in a row, spent a lot of money, and eliminated all hidden dangers, and the most basic raw materials for production can be easily obtained. Even if they buy it, they can't block it through personal connections.

In desperation, Cui Hongfu decided to do it himself and make a fortune.

“The hardware of [Block Machine] is very simple, but the key lies in the software.”

The director of the development department felt embarrassed: "The quality of "Happy Cube" is extremely high, and it perfectly fits this kind of pixel matrix screen. It is difficult for our game to run on this kind of screen."

"Then develop a suitable game."

Cui Hongfu got angry immediately, and said coldly: "A newly established toy company can do it, but our Leyou Group can't do it? Then what's the use of your development department? I'll give you a week, if you can't do it If something surpasses the [Cube Machine], you will resign and leave."

The director of the development department felt his scalp tingle.

Software and hardware are not separated. Although he is doing hardware development, he is also quite familiar with game software.

Therefore, like Chen He, he can see the horror of "Happy Cube" at a glance. This is a masterpiece that is infinitely close to the essence of the game and cannot be surpassed.

If they want to make better products, they can only upgrade the hardware and upgrade the screen to an LCD screen to match Leyou Group's signature masterpiece.

But the problem is-

If you want to upgrade the screen, you need to have a matching hardware motherboard and cup as support, and the cost will be at least ten times higher.

【Cube Machine】The hot sale is certainly due to the masterpiece "Happy Cube" and the idea of ​​online battles, but the more important thing is the price advantage.

To a certain extent, it can replace the handheld, but it will never overlap with the handheld market.

But if they release a product that is more than ten times more expensive, no matter how good the picture is, no matter how many games are fun, who will buy it?

If you are willing to spend 49 yuan to buy a [cube machine], it does not mean that you are willing to spend more than ten times the price to buy a cheap version of an outdated handheld.

“[Cube Machine] is unsolvable, there is no product that can compete with it, we can only watch.”

The director of the development department felt sad and powerless, but he didn't dare to say such words in the conference room, but he no longer had any hope in his heart.

……

While the outside world is boiling, [Kole Toys Company] is also rapidly making statistics.

"Boss, today more than 20 cities are sold out, and sales in other cities are also booming. The queue is like a dragon, and the channel dealers are frantically calling to order."

Wang Sicheng took a deep breath and said heavily: "Today's sales—"

"110!"

(End of this chapter)