Reborn in another world as a game

Chapter 366 Announcement of price
On July 7, the negotiation on placing advertisements ended.

When many viewers are watching TV, they will see advertisements of [electronic pets] from time to time.

Animated short commercials focus on emotion and cuteness. The quality, soundtrack, and plot are no worse than those of cartoons. It doesn't look like an advertisement.

In fact--

Before advertising, Tian Moyun referred to the mainstream TV advertisements on the market, and realized that the effect of doing so was not great.

What is traditional advertising?

At the beginning, it was an exaggerated introduction of how awesome the product is, and then it was full of expressive operations, and the last sentence was: Come and buy it!
With such an eagerness for quick success, he almost told the audience: Hurry up and hand over the money to Lao Tzu.

Tian Moyun knew very well that what the audience dislikes the most is watching these commercials that clearly want to put their hands in their pockets, and subconsciously reject them in their minds...

Perhaps, doing so can still raise the brand's reputation (because everyone is doing this, and there are successful cases), but toys like [electronic pets] are different, and they focus on a "mass effect", which is not something that can be maintained Products for several years, even ten years.

and so--

Traditional forms of advertising are not suitable.

Therefore, Tian Moyun thought for a long time, and asked a group of bigwigs from the Propaganda Department, Operations Department, Product Department... to come up with suggestions.

In the end, at the suggestion of a girl, animation and emotional short films were adopted for production.

……

Facts have proved that this kind of "fresh and refined" commercial has a very good response.

The next day, someone from below reported that many people went to major brand stores to inquire about the release time and price of [Electronic Pet].

Tian Moyun didn't pay attention to these anymore.

Because I told you early in the morning: [Electronic Pet] will be officially sold on July 7, and the price will be announced at that time.

Those consumers who ran to inquire basically got the news.

……

On Weibo and post bars, you can see netizens discussing it everywhere.

They were surprised to find that the advertisement for [Electronic Pet] was not just the one sent by Tian Moyun, there were four versions in total, all of which were high-quality animated shorts with high cost. Out of curiosity, many people even switched channels to watch it advertise.

There are also many girls who directly tell their parents that they want this, but the parents often show embarrassment.

Because [Electronic Pet] has not yet announced the price, but after looking at this advertisement, I subconsciously feel that it is not cheap.

This is actually the psychological effect of operations——

If a product that looks tall and full of technology is not announced when it is advertised and kept mysterious, consumers will think that its price must be very expensive.

After the price is announced, when you see the price that is far lower than your psychological expectations, you will naturally feel a "really cheap".

【Electronic Pet】It looks very good, but the cost is not high, and it is still a "volume" product, so naturally it is impossible to set a too high price.

even--

In order to follow up the layout of a certain super masterpiece, Tian Moyun also wanted to sell it as cheaply as possible so that more people could own it.

……

On July 7, the advertisement of the TV station was suddenly changed.

The difference from before is that the selling price of [Electronic Pet] appeared on it.

79 yuan!
The three big characters appeared on the screen, and the audience was a little confused for a moment, suspecting that they had read it wrong, or that the advertisement was played wrong.

But when several different advertisements changed to "79 yuan", everyone realized that it was true.

"what!!!"

A little girl from an ordinary family screamed: "Dad, I want to buy this, it's only 79 yuan."

"Buy, buy, buy."

The middle-aged man beside him nodded helplessly.

The little girl has been wanting to buy this since she saw the advertisement, but he subconsciously felt that the price was too expensive and it might be too heavy for an ordinary family like his, so he refused.

But now, when he saw this unbelievably cheap price, he no longer had any reason to refuse it.

Only 79 yuan, his salary for two days.

Although the price is not cheap, it is nothing compared to the happiness of my daughter.

……

This happens in many families.

Some people had disputes over not allowing pets at home, and finally decided to buy [electronic pets] for their children to play with, hoping to forget about keeping pets.

After all, children, it’s normal to think about it as soon as you think about it. Today you are very interested, and you may forget it after two days.

Parents can't always satisfy all the children's requirements just because of the whim of the children, such as raising cats and dogs... It seems that the children want to raise them, but in the end, don't they want to pass this responsibility on to the parents?
There are also some children who are withdrawn and do not like to communicate with others.

When parents see those warm animation advertisements, they want to buy an [electronic pet] for their children, hoping to increase the interaction between children and classmates.

certainly--

Parents can be so enlightened, after all, it will not be the majority...in this era.

Most of them are students from all over the country, junior high school girls and high school girls. They are most interested in [electronic pets]. Some of them pester their parents to buy them, and some save a lot of pocket money by themselves.

In short.

79 yuan praise!
……

on Weibo.

Tian Moyun only said one sentence: "[Electronic Pet] After several meetings and discussions, the price was finally set at 79 yuan. Are you satisfied with this?"

Not surprisingly, the comment area was full of fairies crying and grateful again.

"I thought it would cost thousands of yuan, but I didn't expect it to be so cheap. I love it."

"Such a cheap price makes me have an ominous feeling. I hope that the difference between the actual product and the advertisement will not be too large."

"I don't understand why it can be so cheap, but I still have to trust Boss Tian and Thunder Group."

"Tomorrow is the release day, and tonight is another night of insomnia."

"79 yuan feels good. The original [Happy Cube Machine] was only 29 yuan. With the scientific research strength of [Thunder Group], it is possible to put such a good technology into a 79 yuan product... Well, it is indeed difficult. understand."

"I think this is a good thing. Even if there is a slight gap, it is acceptable. After all, no matter how expensive it is... I can't afford it."

……

7 month 15 day.

In everyone's anticipation, finally ushered in the sale of "Digital Pets".

[Meige Brand Store], [Little Squirrel Brand Store], [Longteng Car Store], [Thunder Game Hall], [Kole Toy Store]... and some cooperative chain stores have put up banners one after another, meaning our store [Digital Pet] is available.

The queuing scene reappeared, and the passers-by were surprised at first, but after a brief understanding, they didn't feel so strange.

It seems that every time a product related to [Thunder Group] is released, this kind of queuing phenomenon will be triggered.

At the gate of a [Kole Toy Store] in the imperial capital, there are already reporters waiting, hoping to get first-hand information.

The atmosphere was lively, and under the expectant eyes of everyone, the person in charge of the brand store announced that it would open for business!
(End of this chapter)