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Chapter 987

No one expected that in this off-season of movies, a horror movie, an originally inconspicuous and low-budget horror movie "Chain Saw", first ignited the topic with a unique promotional method.

Afterwards, the "extraordinary" offline promotion of experiencing the killing props completely ignited people's enthusiasm for "Chain Saw" again.

"Chain Saw" does not have any famous actors, but it is such a movie that completely detonated the whole United States.

"Saw" created a very scary stat.

For the first three days of the first weekend of "Saw", the average attendance rate was as high as 80%. The evening show was almost full, and even the morning show's attendance rate exceeded 70%.

With a pre-sale box office of 3000 million, "Chain Saw" created the pre-sale box office record of a North American thriller movie.

Opened in 2700 theaters, the box office of a single theater exceeded 18000 US dollars, which also created a single box office record for horror/thriller themes.

The box office was 1700 million on the first day, 1900 million on the next day, and another 1500 million on Sunday, and the box office reached 5100 million on the first weekend.

Such a first-weekend box office may be nothing compared to those super blockbusters, but you must know that this is just a horror movie, and it is still an NC-17 rated movie.

This achievement is enough to amaze countless people.

Legendary Pictures became famous in the first battle. Although the previous "Taken" and "Reaper" were also very good at the box office, they still couldn't compare with "Saw" in terms of word-of-mouth and influence.

Although "Taken" has also successfully ignited topics, such as missing girls, fatherly love, etc., "Taken" is an action movie after all, and in fact there are not a few movies with similar themes.

But "Chain Saw" is different. This film can be said to be regarded as a classic by countless horror fans.

And the box office of 5100 million in the first three days of the weekend is definitely against the sky. Although this has a lot to do with the excellent marketing promotion of this film before that, this data still amazes countless people!

"Chain Saw" can be said to have become famous in the first battle, and Legendary Pictures immediately played out the signboard of horror movies.

The discussion about "Chain Saw" on the Internet is even more enthusiastic.

Although a movie like "Saw" is doomed to be difficult to go a long way, and the next week's box office will definitely drop a lot, it is basically doomed, and it will leave an extremely heavy mark in North American film history. Pen, there is another classic in the genre of horror films.

It should not be a problem for the North American box office forecast of "Chain Saw" to reach 2 million!
Although, in the next week, the drop of "Chain Saw" was also obvious, with a drop of nearly 50%, which also proved that although the publicity was strong, it also overdrawn the potential of a movie in advance.

After a full week of release, the total box office of "Chain Saw" reached 1.04 million!Although the drop of nearly 50% in the second weekend, the box office of 2700 million in the three days of the next weekend still allowed "Chain Saw" to win two consecutive championships!
The total box office came to 1.31 billion!
This kind of box office is indeed inferior to those big productions, but you must know that the production cost of "Chain Saw" can be more than 600 million, although the subsequent publicity and distribution costs are 2 times the production cost It is more than twice as much, but the total cost of a film is less than 3000 million, but it has created such a box office, which still makes countless people envious.

It is foreseeable that in the future, countless similar "chainsaw" horror films will follow suit.

However, the reason why a classic is a classic is that it is difficult to imitate.

The film "Chain Saw" is regarded as a classic by many horror fans, and it has its reasons.

Maybe the second or third movie may not be able to get such an evaluation. No matter what movie it is, the first movie is always the most memorable.

For horror films, the box office is actually not the big one. On the contrary, "Chain Saw" will earn more than the box office of the movie in terms of DVD, video tape, and Internet broadcasting.

The fact is also the same. Many horror films are released directly to DVD without even being shown in theaters, but they earn a lot.

Not to mention a film like "Saw".

Of course, "Saw" cannot be compared with movies like "Taken" in overseas markets. After all, "Saw" is a restricted-rated movie.

In many overseas countries, it cannot even be released, but as long as it is released, it will also be a great success.

The box office of "Saw" in overseas markets is not so ideal, even less than 1 million US dollars, but the global total box office of more than 3 million US dollars is a foregone conclusion.

As for peripherals, although "Saw" is a horror film, the sales of peripherals gave Lin Xiao and Universal a huge surprise.

The peripheral products of "Chain Saw" include murder prop models, T-shirts, key chains, jigsaw masks, etc. In fact, there are not many types, but the enthusiasm of the fans is amazing. Can't stop it.

Especially the jigsaw mask, don't underestimate this mask, the price of a mask is 18.8 US dollars!

As a result, during the film's release, the sales of masks alone exceeded 200 million, and the total amount exceeded 3000 million!
Others, such as the cross-blade track car and other murder prop models, although they did not sell so many, they also successfully pushed the sales of the peripherals of "Chain Saw" to 1 million U.S. dollars.

Among other things, some authorizations alone have allowed "Chain Saw" to earn more than 2000 million US dollars in revenue.

Even to a certain extent, the income created by a "Chain Saw" is more than that of a box office hit film like "Once Upon a Time".

Who said horror movies don't make money?Who said that horror movies are just small fights, "Chain Saw" tells everyone with one piece of data that horror movies can also make big achievements.

Sure enough, after the great success of "Chain Saw", some studios in North America, including several major Hollywood giants, have set up projects for more than 20 low-cost horror films related to "Chain Saw".

It may be impossible for these films to replicate the success of "Saw", but they will definitely not lose money.

Because taking advantage of the trend brought about by "Chain Saw", these low-cost follow-up works will be launched on the market in the shortest time. Get a small profit.

Of course, because of "Chain Saw", many horror film scripts that had been shelved in North America have become very popular.

Let some horror film projects that were originally suspended be restarted.

Because "Chain Saw" proves that if a horror film is done well, the value it can create is no less than other types of films.

On the other side, Legendary Pictures quickly announced that the "Chain Saw 2" project is about to start!
It made many horror movie fans cheer.

In fact, although those follow-up films are said to have borrowed from the "Chain Saw" trend, it is not a bad thing for the "Chain Saw" brand, because there is only harm when there is a comparison.

Only by comparing will you find out how good the movie is!
(End of this chapter)