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Chapter 980

The Internet publicity is launched, and the money is actually not much, but "Chain Saw" naturally has many scary points that can be publicized.

The routine is a bit of a routine, but some of the pictures are indeed enough to attract the attention of many horror fans.

Online marketing of movies is naturally very important, but if a movie wants to sell well, online marketing alone is not enough.

Especially in North America, in China, people all over the country have become accustomed to buying movie tickets online, buying tickets online, etc., and this part of ticket purchases can even account for 80% or more.

On the North American side, although North America seems to have always looked like the world's leader, and its economy is unprecedentedly developed, but in fact, in this respect, it is not as good as Huaguo, or in other words, there is no country in the world. Like Huaguo.

Many viewers in North America prefer to buy tickets at the venue. Although there are many online ticket buyers, and the proportion is also increasing, there are still too many people who buy tickets offline.

In terms of publicity, online publicity is very important, that's okay, but offline publicity is equally important.

Especially offline, terminal publicity is also a very important platform for film publicity competition.

Although it is said that when a movie theater arranges a movie screening, it will definitely be accompanied by certain advertisements, but the advertisements in the movie theaters,
It is still a battleground for military strategists.Because no matter how you learn about the movie outside the movie theater, or what kind of advertisement you see and become interested in the movie itself, and then buy tickets in the movie theater, the audience will stay in the ticket office of the movie theater for ten to twenty minutes. Time, and during these ten to twenty minutes, their eyeballs are extremely affected and stimulated by the advertisements in the cinema.Audiences are easily stimulated by posters, promotional videos, etc., and change their original intentions to buy tickets for another movie. This is also the biggest feature of impulsive consumption.

Of course, with the increasing share of online ticket purchases in this regard, it is no longer so important on the Huaguo side, but in North America, because the proportion of people who buy tickets on the spot is still very high, the Academy In-line advertisements are definitely the advertising space that every movie will compete for before it is released.

Because first of all, the advertising target is clear, and those who can see the advertisement will like it, or will go to the cinema to watch the movie.

Therefore, it can be said that the advertisements in the theaters are accurately targeted at the target audience, and it is also one of the most effective offline advertising platforms.

Of course, this kind of advertising space is expensive, and there are many competitors.

However, the effect of pure theater advertisements will definitely not be so significant. After all, many times, there are so many advertisements in theaters, why should others pay more attention to your advertisements?

So at this time, creativity is needed, something that can stand out from others and make it more attractive.

What's in Saw?
What makes "Saw" different from other movies?
"It's a killing tool!" Lin Xiao said with a smile.

"Murder props?" Universal's person in charge of promoting "Chain Saw" wondered. Neeson was from the distribution department of Universal Pictures.

This time "Chain Saw" was handed over to Universal for distribution, and it was Neeson who took over.

The previous online publicity was also done by Nissen, and the final effect made Nissen amazed.

Now that Lin Xiao personally proposed the idea of ​​offline distribution, Nissen certainly attaches great importance to it. Just kidding, maybe he can ignore "Chain Saw", but he will definitely not ignore Lin Xiao's opinion.

That is the existence that Vincent needs to curry favor with.

"It's a killing tool!"

"There are many killing props in "Saw". Of course, killing is impossible to show in reality, but a batch of killing props can be customized for the audience to experience. For horror movie fans, I believe they will be very happy. Like this kind of thing."

"But in this way, our publicity budget will increase significantly." Neeson frowned.

If Lin Xiao's method is really followed, of course the publicity effect will definitely be very good, but there are more than 2000 venues for the opening of "Chain Saw", even if it is a theater and a killing machine, it is definitely an astronomical sum.

Even if it is half, that is not a small amount.

"No, we only need to select 100 to 200 theaters with the highest popularity, and it is enough to place killing props for the audience to experience."

"Some things are not as many as possible. There is a saying in Huaguo that rare things are valuable! What we want is to spread the fame of "Chain Saw" and let many people experience the horror of our killing props. "

"Good things, of course, you can't experience them if you want, so, do you understand?" Lin Xiao said lightly.

"Hunger marketing, a very good idea, Lin, you are really amazing, I believe that the audience will be fascinated by those killing props!" Neeson said with his eyes brightened.

Hunger marketing is a very mature and popular marketing method. Of course, this hunger marketing must first be established on the basis that your product is attractive enough. Otherwise, hunger marketing is useless and will be counterproductive.

But the experience of killing props in "Chain Saw" is definitely attractive enough, not only for those horror movie lovers, but also for other ordinary people.

Once a topic is formed, it will be difficult for "Chain Saw" not to be famous.

In the past, there were also many horror films that used the theme of the film itself to promote the scene.

For example, how long can you stay in a confined space?
For example, put a coffin in a movie theater and let the audience challenge and so on.

But like this, experiencing killing props, this kind of thing has really never happened, or in other words, there is no movie that has various killing props that emerge in an endless stream like "Chain Saw".

Therefore, Neeson is full of confidence in this publicity.

Soon, Universal passed the publicity plan.

A batch of customized murder props from "Chain Saw" were quickly shipped to more than 200 most popular movie theaters across the United States.

The customization cost of these killing props alone exceeded 200 million US dollars!
These killing props are all real, not imitation. Of course, it is impossible for living people to experience the killing props. In order to ensure the effect and safety, the experience props of "Chain Saw" There will be special people to explain to the audience, and at the same time, other things will be used instead of living people to make on-the-spot demonstrations.

Experience the killing props, of course, it is impossible to really hurt the audience or something, but let the audience experience that sense of fear.

In this regard, Nissen and other publishing employees all said that these killing props are really terrible, um, yes, they are the first batch of experiencers.

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(End of this chapter)