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Chapter 963 New Animation Movie

In fact, Sanle Animation has done a very good job in the development of animation series, but in terms of movies, it has indeed taken a small step.

In contrast, it is definitely safer to use drama series to cultivate market popularity first, and then release animated films naturally, but in the same way, the cycle will be very long, and the key is that there are many competitors now, and the same apportionment up the market.

It cannot be said that Fu Junle is too conservative, but that he needs to consider the company's operations.

But Lin Xiao was a little dissatisfied. Apart from "Kung Fu Panda", Sanle Animation hadn't released any other big movies in the past few years, and there were only big movies of those series animations.

However, after all, not everyone has a bug like Lin Xiao.

Although the return on investment of animated series is definitely not as good as that of movies, the risk is also not as great as that of movies.

An animated series may be technically mature and not require too much, and it can be released in just one or two months, but what about movies?

A big movie like "Kung Fu Panda" usually has a production cycle of one year or even several years. Although it makes money, the cycle is very long.

And "Kung Fu Panda" is a mature IP, and it is not so easy for others to continue to launch original IPs.

No one can guarantee that they can understand the market, and they will be able to make the right bet. Once they fail, they will lose hundreds of millions.

"I have a new idea here." Lin Xiao said after pondering for a moment.

Fu Junle's eyes lit up immediately, who didn't know Lin Xiao's toughness?
He had an idea at random. The original "Peppa Pig" was not favored by everyone, and even made fun of by many people, but the result?
The current industry chain driven by "Peppa Pig" is as high as tens of billions. To put it bluntly, Sanle Animation can live much better than most domestic animation companies with "Peppa Pig" alone.

"Peppa Pig" is known as the most successful cartoon in domestic animation, and it's not that it hasn't come yet.

The licensing of this cartoon is almost going crazy. Although the industrial chain of tens of billions may seem exaggerated, it is true.

Sanle Animation, through the approval, "Little Pig Page" can earn billions of dollars every year.

That's right, you read that right, billions of them.

Of course, "Peppa Pig" is considered to be unique, because this cartoon is not only popular in China, but also very popular abroad.

In terms of peripherals, the domestic market has been gradually cultivated in the past few years. Although piracy is still repeatedly banned, there has been a great improvement.

Although the other two "Joyful and Big Big Wolf" and "Bear Infested" are worse than "Peppa Pig", their annual revenue is now hundreds of millions.

Of course, these are definitely not comparable to "Kung Fu Panda", this is simply a gold mine.

Now "Kung Fu Panda" has launched not only movies, but also comics, anime series, and so on.

Figures, dolls, image licensing, etc., make the brand value of "Kung Fu Panda" more and more high.

So, in terms of making money, Sanle Animation is not even worse than the film department of Lingxiaoge, yes, you read that right.

Although the valuation of Sanle Animation may not be as good as that of Lingxiaoge, but in terms of the actual industrial chain driven by it, it is really no worse than Lingxiaoge.

It can be said that without knowing it, Sanle Animation, which is now Sanle Entertainment Group, has grown into an animation giant with multiple billion-dollar super IPs.It is recognized as the number one animation company in China.

It is the sanctuary in the minds of many animation practitioners.

But now, Lin Xiao had a new idea, which made Fu Junle excited.

No way, this is Lin Xiao's strength. Although he doesn't even know how to make cartoons, he can even be said to be a complete layman, but his prestige in Sanle Entertainment is even higher than in Lingxiao Pavilion. Don't give up.

The market for animated movies is even more difficult to measure than live-action movies, but Lin Xiao was able to succeed, succeed, and succeed as soon as he made a move.

"Bring the paper and pen here," Lin Xiao said.

Fu Junle immediately went to get the paper and pen himself.

Then two people were called over to act as stenographers.

Then, Lin Xiao took the paper and pen, thought about it and began to draw.

Lin Xiao drew an oval shape similar to a capsule version, then added small limbs and corresponding facial features, and finally a set of particularly prominent large glasses.

Although Lin Xiao's painting level is not top-notch, he can still draw an outline.

And the structure of the little yellow man itself is very simple.That's right, the characters in this animated feature film must have minions.

Although Lin Xiao didn't say anything, and didn't even start to introduce, Fu Junle and the other two stenographers stared at the stick figure drawn by Lin Xiao with wide eyes.

At this stage, animation production technology has long since had no problems, and Sanle Entertainment, as the company with the highest level of animation production in Huaguo, naturally has no technical problems.

At this time, creativity is extremely important. Anyone can make cartoons, and the technology can be achieved. Even the big guys are not short of money, so what is lacking?What's missing is creativity.

The little yellow man's idea, although it looks simple, is very emotional.

An animated film, what is the most important thing?Character image, story style, character style.

Generally speaking, animation series adapted from online novels often cannot be made into big IPs, mainly because of the style and plot.

In terms of style, for example, if you adapt an animation based on a fairy tale-themed novel, you definitely don’t need to use a silly and cute style.

Of course, it does not mean that there is no market for oriental classic-style Xianxia animation, but in comparison, everyone will pay more attention to the "beautiful" image of the plot and characters.

And what is the best-selling and hottest style on the market?
Currently it is "Peppa Pig", what is the style of Peppa Pig?Social people!

Well, in fact, it is cute and cute. It is not unreasonable that Peppa Pig is favored by many children and girls.

In this regard, the beaming wolf and the like are worse.

And what style is the minion?Stupid, cheap, cute!
Then, Lin Xiao started talking about the settings of the Minions.

"Minions are prone to internal strife. If they fight, they can range from a dozen sparring to heavy use of bazookas; they are extremely efficient at work and have a strange talent for messing things up. They have extremely powerful Acting ability, can cospy any kind of profession."

"Then there is the language setting. My idea is that you may not understand a word that the minions say, but if you listen carefully, you can still hear that many syllables are from human language."

"It's actually not difficult to do this, you can have a multilingual mix"

(End of this chapter)