card star

Chapter 596
In fact, what Lin Xiao said is that using spot screenings to release word-of-mouth in advance and increase the appeal of the box office with half the effort is not without precedent. On the contrary, there are many precedents.

Of course, there are advantages and disadvantages to doing so. If you order screenings in advance, if the word-of-mouth is not as good as expected, the negative impact will be quite terrifying.

It is even very likely that the box office of the original normally released movie will be broken in the middle.

"Show it in advance or not?" In fact, it has always been a difficult problem in the film studio's publicity strategy.

In the highly competitive schedule, those "dark horse movies" that are confident in word-of-mouth will often choose to screen on a large scale, hoping to stand out from the encirclement by virtue of word-of-mouth.But for those "blockbuster movies" that already have a high degree of attention, how to satisfy the audience's appetite is the most important thing.

For example, "Furious Chariot 4" is a "blockbuster movie" that has a high degree of attention. What they want to do is to whet the appetite of the audience.

The reason why Lin Xiao didn't do that in his previous films was because the attention of his films was quite high, but this time it was different.

Although the attention of "Those Years" is not low, after all, it is only a low-cost feature film. When facing a film like "Furious Chariot 4", that little attention is really not enough.

In fact, there is an unwritten law in the industry: the tighter a film is "covered" before it is released, the worse its reputation is usually.

In other words, the more daring (in advance) the exposure of the movie, the more excellent the quality of the movie.

Of course, the premise is that the quality is excellent.

And this is exactly what Lin Xiao is most confident about.

If you want to talk about low-cost movies, feature movies, especially movies like "Those Years", if you want to stand out from the encirclement, you must build on the high quality of the movie.

Otherwise, why would you go head-to-head with those big producers?
However, a sequel movie like "Furious Chariot 4" must not use the method of making word of mouth in advance, because although the sequel movie is already very popular, but because of this, once a little bit of rumors spread Bad news and poor reputation will have an extremely bad impact on the subsequent official release.

Of course, ordering screenings in advance and releasing word-of-mouth in advance is easy to say, but in practice, it is really not that easy.

Because the opponent of "Those Years" is a bit strong this time!

Therefore, this early release of word-of-mouth also needs to be targeted and different.

Next, "Those Years" is set to be screened on a large scale one month before its release, and to use the screenings during this period to achieve the purpose of spreading word of mouth.

So "Those Years" started the first round of screening tour.

In the first round of screenings of "Those Years", the selected target followed the previous "Those Years Campus Raid" event, but this time the scope was greatly expanded.

In 100 cities across the country, 200 colleges and universities conduct targeted crowd screenings for college students.

Gimhae University!

As the first university to be raided by the crew of "Those Years", Gimhae University naturally became the university that was screened in the first round.

After the campus raid of "Those Years", Gimhae University naturally became a loyal supporter of "Those Years", but it is a pity that the last campus raid only heard the theme song and did not see the content of the movie .

This time, however, it was a sneak peek.

In a screening hall of the Gimhae University campus cinema, at this moment, there are no empty seats.

In fact, it is not too new to order movies in colleges and universities, but generally speaking, movies that are ordered in advance are more or less helpless.

The previous publicity of "Those Years" is still very important, especially the attention brought by the campus raid of "Those Years", and the songs with nostalgia for youth and feelings, have made countless college students, Curious about this movie.

Also because the first campus raid of "Those Years" was at Gimhae University, the students of Gimhae University naturally welcomed this movie extraordinarily.

As a result, it was almost hard to get a ticket for the screening.

Soon the screen will light up!
The originally noisy campus theater gradually quieted down.

The movie begins with an apple, and then the camera sweeps across the room, with crumpled school uniforms, written notes, and the male protagonist who is lowering his head and polishing his leather shoes.

The camera zoomed out, and the actor who appeared on the screen was naturally Lin Xiao. He was wearing a suit and tie, and even his hair had been tidied. It was obvious that he was going to an appointment.

Because the theme song of the same name "Those Years" had been widely spread in campus raids before, so the students who watched the movie quickly thought of the lyrics.

Today the boy is going to the girl's last date.
standing in front of the mirror
Clumsy knot to tie a red tie
Comb your hair like an adult

Put on a handsome suit

See you later, you must be more beautiful than imagined

The lyrics and the plot screen confirm each other, giving people a feeling of familiarity and expectation.

The movie continues to play.

Immediately afterwards, two people rushed over, they should be the protagonist's buddies.

"Can you hurry up?"

"That is, you still want the bride to wait for you alone?"

The dialogue between the two made many viewers smile. If they hadn’t heard the theme song of the same name in "Those Years", they might think that the groom should be the character played by Lin Xiao, but those who have heard "Those Years" would not They don't even think so, but instead, maybe the girl is getting married, but the groom is definitely not the main character.

Otherwise, I wouldn't sing "Today the boy is going to the girl's last date."

Of course, although the song "Those Years" seems to be a bit of a spoiler, the scene in front of me seems to have less twists and turns, and people can guess the ending at once, but it is strange that the student audience There is no trace of impatience, or feeling that there is no desire to continue watching.

On the contrary, they wanted to continue to see what kind of plot would follow. At this moment, the big screen suddenly went black, and then a man on a bicycle appeared on the camera. The close-up of his face was Lin Xiao.

The voice-over sounds.

It is a section of Lin Xiao's self-introduction, some things that people of that era know, as the background, and then Lin Xiao's best friend and Shen Jiayi!

The plot unfolded amid Lin Xiao's narration.

In fact, why should it be screened in colleges and universities?This is about the characteristics of the film "Those Years".

The movie "Those Years" is not the kind of movie that anyone who watches it will find it good.

But for college students, the plot in this film that some people who have not experienced it may feel ordinary, but it can resonate with college students, because they also came from that stage, although the time may be There are differences, but they lead to the same goal by different routes.

Why do you say that?Because "Those Years" itself can be said to be a campus film!

(End of this chapter)