card star

Chapter 587

In fact, this defeat was really a crime other than war.

For this Tianhua co-production, Zhang Yi, one of the best directors in Huaguo, was hired to direct.

Director Zhang Yi should be regarded as a top director in China, and he is the kind of director who has achieved excellent results in both artistic and commercial aspects.

However, in such a big production with huge investment, even director Zhang Yi doesn't have much autonomy at all.

There are too many people who can dictate. For example, Zhang Yi has no right to make decisions about the starring role.

As a result, when Tianhua announced the filming of this film, everyone shouted 666, but after the release, everyone still could only shout 666.

It’s just that calling 666 in the front is admiration for Tianhua’s great work, and calling 666 in the back is admiration. Tianhua’s courage, dare to use such actors, and it was shot for 2 million US dollars. The special effects are absolutely amazing. Everyone who has seen it said 6, Then there is no more, because the plot is really unacceptable.

It's not that the plot is complicated, on the contrary, the plot is very simple, but it is too brainless.

Perhaps it was to focus more on the North American market. As a result, the background of this co-produced film is Huaguo, but the story is a bit of Western fantasy. After it was produced, all Huaguo audiences thought, what is this.

European and American audiences feel that this film is a bit neither Chinese nor Western, and then it becomes completely different.

Naturally, the box office hit the street.

In fact, the domestic film market is still prosperous this year, but most of the big productions have fallen into the sand. On the contrary, some small productions, small and medium-cost films have come a big wave of counterattacks. When the giants are mourning, the domestic Many new film and television companies have emerged.

For example, a drama company adapted a comedy based on a drama, which was originally inconspicuous, but turned out to be a big hit at the box office.

For example, a veteran director on Hong Kong Island made a shitty comedy, but the market responded very well.

However, in the Huaguo film market this year, although the box office sales are high, the proportion of box office sales for domestic films has dropped again.

The progress of "Kung Fu Panda" is not fast. After all, a 3D animation movie is not like a live-action movie, which can be completed in a few months.

However, from Zhou Ya's pregnancy to the time when she gave birth, Lin Xiao basically didn't set foot in the film industry.

Many fans of Lin Xiao were a little depressed, especially after the film market survey report for the first half of this year came out, many people were surprised to find that this year, domestic films have fallen into a strange circle.

There are actually a lot of high-cost and high-investment movies, and there are also many co-productions, but I don’t know why, but the high-profile performances in the first half of the year are all small and medium-budget movies, and those big productions are a mess.

People can't help but start to wonder, has the mainstream returned to small and medium-cost production?

The answer is obviously not. Several Hollywood blockbusters have done very well at the domestic box office. Although they are all sequels, they still represent that high output still requires high investment.

So many professionals and domestic giants began to study, what is the problem?
money?There is really no shortage of domestic film and television companies, especially the giants, most of them are listed companies, and there is really no shortage of money.

So is there a shortage?No, Huaguo lacks everything but no shortage of people.

So what is missing?
Why did all those big productions fail?Is it a special effect?No, there is even a co-produced film that won the North American Academy Award for Best Special Effects.

The final conclusion is that there is a lack of plot.

Look at those small and medium-budget movies with a small and big budget, those successful small productions, there is one thing that stands out, that is, their plots have a very good reputation, and they are either touching or funny.

Now the film and television giants no longer expect to open up the North American market. If this continues, their status as domestic giants may not be stable.

So, the final conclusion is, the script!
Like those newly emerging film and television companies, the film and television companies that have made achievements this year, although the scripts of their movies are not big IPs, they are really not original works.

Some are adapted from well-known dramas, such as "Billions of Travels" by Xiaoxiang Club, which was originally a script of a drama they often acted in.

So a new round of "big fish eating small fish" is unfolding in the domestic film and television industry.

The giants are not short of money. Since they lack good scripts and good IPs, then buy them.

As a result, those more famous domestic drama scripts, stage scripts, etc., have been fired at sky-high prices.

But it turns out that not all scripts of this type are suitable for film adaptation.

The first to do it was Tianxing Group, which paid a lot of money to acquire Xiaoxiang Club, which had just won a box office of 10 billion with "Billion Travels", and shot a water-testing work at the fastest speed, but was scolded as a "singer" Come.

As for Tianhua Films, Yao Ding was also troubled. This year, Tianhua Group's real estate market began to become saturated, and Tianhua Group's capital chain also began to have problems.

In fact, not only the Tianhua Group, but most of the large real estate-based groups in China are facing this situation.

Huaguo's real estate industry has begun to fall into saturation. Large and medium-sized cities have almost been fully developed, and they have begun to turn to third- and fourth-tier small cities.

And the debt ratio of the real estate industry is extremely high, especially for commercial plazas like Tianhua Group, in the center of the city, the debt ratio is frighteningly high.

Their previous business model is to expand and expand. As long as they keep expanding, although their debts will continue to increase, they can make their plate bigger and bigger. Once they stop, they will face a huge financial crisis.

As a result, Tianhua Real Estate began to sell some businesses one after another, and at the same time began to shrink the industry.

So naturally, there are not many resources for the film and television companies under the same Tianhua Group.

Originally, it was possible for Tianhua Films to be self-sufficient. After all, it has so many theaters under its umbrella.

However, as many large-scale productions invested in have problems one after another, a crisis has also begun to appear on Tianhua Films.

It's not that the capital chain is broken, but a question of where to go.

Originally, the path Tianhua wanted to take was to eat inside and outside the wall, that is, to co-produce movies with foreign film and television giants, but this path, as far as it is currently seen, is really difficult to walk. But it was a huge loss.

Could it be that film and television groups such as Tianxing go to buy scripts and IP?

But it turns out that the success of "Billions of Travels" is just an exception, and not all drama scripts and stage scripts are suitable for adaptation into movies.

And at this moment, Yao Ding thought of Lin Xiao.

Lin Xiao has many titles, such as half of the Chinese style songs in the Chinese music scene, and the world boxing champion.

Titles like 70 billion actor, 20 billion director, etc.

But after careful analysis, Yao Ding found that Lin Xiao still had a talent covered by these dazzling auras and titles.

(End of this chapter)