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Chapter 566

The news that Lin Xiao was going to create a major domestic animation film with an investment of over [-] million US dollars spread quickly.

For the "Kung Fu Panda" project, many people in the industry are not too optimistic, because the success of "Peppa Pig" is indeed surprising, but animation series and animated movies are completely different things.

At present, there are very few original works of animation films in the world.

Take the North American Hollywood DK Group as an example. DK Group’s animated films are the best in the world. However, looking at the animated films produced by DK Group in recent years, basically they are not adapted from well-known works, or they produce some sequels.As for original works, there are not none, but there are not many successful ones.

As for the animations in the island countries, almost all of them come out with comics first, and then adapt them based on the comics. They do it for several years or ten years, and then release an animated movie every year. Even if this is the case, they can basically only eat the box office of their own country. .

Therefore, the original animation film itself is more risky, and it is a domestic animation in Huaguo, so most people in the circle think that Lin Xiao is ambitious, or that he is rich and willful.

Of course, for the majority of people who eat melons, everyone is still looking forward to "Kung Fu Panda".

However, expectations are expectations, but not many people think that "Kung Fu Panda" can really be a big success.

"666, since Lin Xiao became a father, his actions have become more and more generous. However, I am a little worried about the baby. Do you know how profligate your father is?"

"There is nothing wrong with [-] million US dollars. Is our national treasure not even worth this price?"

"Support those upstairs, national treasures are priceless, giant pandas are so cute, what is [-] million US dollars?"

"By the way, if "Kung Fu Panda" really succeeds, the boss will set another record."

"Hollywood animation films don't invest that much, do they? With our Huaguo market, [-] million US dollars, can the cost be recovered?"

"I don't understand. Lin Xiao can make money by making any movie, so why bother to play animation?"

"Support Lin Xiao, what kind of things are domestic animations shooting? Just do a few casually and say that it is the best domestic animation. Is the best domestic animation only [-] cents special effects? You get what you pay for. How can it be so easy to shoot high-quality goods without spending money?"

"Can Chinese people do good animation? Go to sleep, let me tell you, I still have to make low-end works first, it's too difficult to reach the sky in one step!"

In any case, "Kung Fu Panda", the first domestic high-quality animation film, invested more than [-] million U.S. dollars. After these gimmicks were released, "Kung Fu Panda" became widely known all at once.

Of course, there may be some people who are waiting to see the joke, but there are still many people who are looking forward to this animated movie.

In many cases, it is not that Chinese people do not love domestic products, but that they have been heartbroken, time and time again, but even if they curse and say how domestic products are, in fact, they really They will still support domestic products when they come out.

Amid doubts, "Kung Fu Panda" was officially approved.

The difference from the previous "Peppa Pig" is that this is a real big production that requires talents from all aspects of the animation industry, which is naturally not comparable to a film like "Peppa Pig".

So, maybe many people in China look down on it, but for the talents in the animation industry in Huaguo, this is an excellent opportunity.

The happiest thing is the side of Linjiang Industrial Park.

Since the "Kung Fu Panda" project was publicized, the Linjiang High-tech Industrial Park has been very lively.

On Sanle Animation's side, the crew of "Kung Fu Panda" is full of voices, and various recruitments are launched here. The [-] million US dollar project is unique in the Huaguo animation circle.

It naturally attracts animation talents from all over the country.

In fact, there are quite a lot of animation talents in Huaguo, but most of them are engaged in the animation industry, but more of them are developing towards the game.

If there is one place where China is better than foreign countries, it must be online games.

Yes, the client games in the early years, and the current mobile games, it can almost be said that there may not be the best companies in China, but the number is definitely the largest.

However, it is difficult for domestic animation practitioners to go high-end. It's not that the technology is not good, but that there is no such platform.

But now, "Kung Fu Panda" is definitely the most high-end platform in the domestic animation circle, with an investment of over [-] million US dollars, and that is in US dollars.

So no matter whether you are optimistic about it or not, at least those who think they are capable will not want to miss such an opportunity.

Of course, that doesn't mean there are no problems.

There are talents in China, equipment, and money can basically buy them.

It's just that in terms of technical blockade, there is really no company in China that can bypass it.

Some people have equipment, but it does not mean that they can produce animations with the same quality as others. To do animation and computer animation, you need hardware, but more importantly, software.

Perhaps there is no big problem in terms of hardware, but software is the lifeblood of those top animation companies, and it is also their greatest advantage.

This has the same meaning as movie special effects. In many cases, in order to produce a certain special effect, a brand new software may be created to support it.

In animation, it is often the same.

Therefore, the biggest problem restricting domestic animation is actually a problem of investment.

In order to produce the desired effects, many domestic film companies, most of them will adopt outsourcing, and spend a lot of money to hire foreign special effects companies to do it.

However, foreign special effects companies often develop while producing.

Therefore, it is doomed that if you want to keep improving a large-scale animation work, it is impossible to complete it in a short period of time, because the first problem to be solved is how to use the batch of equipment that has already been bought to give full play to their due potential. This requires the company's scientific and technical personnel and animation designers to cooperate collectively in the research, and it needs to cooperate with many research institutes and universities in joint research and development, and strive to develop its own set of advanced graphics technology.

This cannot be done overnight. Of course, there is a faster way, which is to directly outsource it to a company with such technology. But if you do this, on the one hand, they may not be willing to give you the most advanced technology to do it. Another aspect is the issue of price.

So, don't look at [-] million US dollars as a lot, in fact, it may not be enough to actually do it.

So don't those domestic animation companies understand this truth?Of course not, it is precisely because they understand this truth that so many people do not do such things thanklessly.

You can easily make money, why ask for trouble?

(End of this chapter)