card star

Chapter 535

To be honest, Lin Xiao didn't expect that the initial promotion of "Little Pig Peppa" encountered a little difficulty, but it turned out to be big news, which made Lin Xiao smile bitterly.

However, this is not a bad thing.

At least, there is no publicity for "Peppa Pig" now, and countless people already know that there is such a cartoon.

In the early days, Beijiang Satellite TV was one of the top five David TVs with the highest ratings below Huaguo CCTV.

At the beginning, Beijiang Satellite TV's main brand was positioned as a youth brand. Beijiang Satellite TV launched this brand with the main idea that catching the attention of young people is equivalent to catching the attention of their parents.

For this reason, Beijiang Satellite TV has invested a lot of money to create a Galaxy Star Grand Prix, which not only selects young stars, but also has very generous bonuses.

At the beginning, there were not many variety shows in China, so Beijiang Satellite TV's shot was a hit.

The Galaxy Star Grand Prix has been held for five times in a row, and it has become Beijiang Satellite TV's trump card program, especially the annual finals of the Galaxy Star Grand Prix at the end of the year, and its ratings once reached the top of satellite TV.

However, the good times didn't last long, and various variety shows in China soon became popular. The Galaxy Star Grand Prix gradually became less popular due to lack of innovation.

In the end, the ratings fell again and again, and Beijiang Satellite TV had no choice but to cut off the Galaxy Star Grand Prix.

Afterwards, Beijiang Satellite TV did not give up, and quickly created several talent talent shows for teenagers, but the results were mediocre.

Because the brand that focuses on young people has not been able to continue to work, and the management and TV station leaders have changed one after another, Beijiang Satellite TV has gradually begun to transform.

No longer focusing on the youth brand, because other TV stations have already launched children's channels. If Beijiang Satellite TV launches this brand again, wouldn't it mean turning the entire Beijiang Satellite TV into a children's channel?

It's just that in the past few years, several other TV stations have risen day by day, while Beijiang Satellite TV has been declining, one goes up and down, and now the original five TV stations have already been replaced.

Of course, a skinny camel is bigger than a horse. Although Beijiang Satellite TV has declined, it is still a second-tier local TV station.

Gao Yanming's appointment as the program director of Beijiang Satellite TV is definitely a high position. Even though Beijiang Satellite TV has fallen from the first rank, it is still one of the top five David TVs.

However, today's Beijiang Satellite TV has dropped again and again because of its ratings. Although it is still in the second tier, it can only be said to be very reluctant.

Gao Yanming has not been transferred to Beijiang Satellite TV for a long time. Before he came, he really wanted to do something big, but the fact is, don't look at Beijiang Satellite TV's glory before, but in fact, after he came, he discovered that restricting Beijiang Satellite TV The biggest problem, in one word, is money!

It's not that Beijiang Satellite TV has no money, but that Beijiang Satellite TV is no longer willing to continue investing heavily in content purchases after experiencing many failures.

But what is the situation of the TV stations in Huaguo now?No money?It means that there is no good content. Without good content, Beijiang Satellite TV can only be hanged and beaten.

As the director of the program department of Beijiang Satellite TV, it can be said that Beijiang Satellite TV's success or failure, he has to bear a lot of responsibility, because whether a TV station can rise or not depends on the program to put it bluntly.

And what is the current situation of Beijiang TV station?Except for the prime time TV drama Beijiang Satellite TV, which is mostly purchased from outside, the other programs of Beijiang Satellite TV are almost all provided by its subsidiary Beiyi Media.

As for why?Of course it is to save costs. It is said that this was promoted by the previous deputy director and director of the program department. The reason is that since it is impossible to open source, it can only reduce expenditure.

As a result of doing so, Beijiang Satellite TV's ratings share fell again and again.

In the fiercely competitive domestic TV industry, doing this is almost equivalent to giving up the opportunity to compete. After all, there is only one CCTV.

Gao Yanming really wanted to change this situation, but he couldn't do it for a while.

Because, a lot of popular TV series are not what you are willing to sell if you are rich. TV stations are no longer as strong as they used to be against content providers.

After all, they don't have to worry about selling it at all, and selling it to Beijiang is obviously not as good as selling it to the five David TVs. Therefore, it is difficult for Beijiang to get good resources.

Although Gao Yanming is the head of the program department, it doesn't mean that he can settle all the program procurement matters with one word.

After all, he has just arrived and has not made any impressive results yet.

It's just that Gao Yanming is not reconciled, he is only 35 years old this year, does he really want to achieve nothing in this position?
But, it is difficult!
So, when he saw Lin Xiao's first animation work, which was recently fired, he felt a little turmoil in his heart.

Will cartoons be a breakthrough?
"Director, here are the materials and samples of Sanle Animation's "Peppa Pig" that you want."

"Well, go get busy."

Sitting in front of the computer, Gao Yanming inserted the USB flash drive into the laptop.

"Dang Dang Dang" the entrance music of "Peppa Pig" sounded.

From Gao Yanming's point of view, a very strange cartoon pig appeared in the picture.

Gao Yanming quickly finished watching the first episode of "The Mud Pit".

Then he subconsciously went straight to the second episode.

After reading it, Gao Yanming frowned slightly.

An episode is only 5 minutes, and the screen plot and so on are very, very simple.

In other words, every scene, including the characters and the background, is extremely simple, but for some reason, Gao Yanming thinks this cartoon is quite interesting.

He has a daughter who is in kindergarten, and sometimes he would watch cartoons with his daughter, but to be honest, if it wasn't for his daughter, he wouldn't watch those cartoons at all, really, he couldn't watch them at all.

However, although this "Peppa Pig" episode is only 5 minutes long, the picture is not cool at all, it is simple to the extreme, and even many pictures are repeated backgrounds, unchanged, or hand-painted cartoons, and the plot is basically No ups and downs, just everyday life.

But what puzzled him was that he could actually read it, and after reading it, he actually found it quite interesting.

However, he also understands why no TV station is willing to take over this cartoon, even if it bears Lin Xiao's name. It is really this cartoon, which is too simple.

However, being simple doesn't mean that no one will watch it, especially when you think about it, because this cartoon can't be sold, it has been popular instead. What does it mean?It means that there is a natural effect of reverse propaganda.

If others say it’s bad, it must be bad, right?That's not the case. Many people are still curious, what's wrong with it?
Especially this cartoon is not as bad as imagined, otherwise, as an adult, I can still watch it?
(End of this chapter)