card star

Chapter 384 Advertisement pitch
Although both Xiao Jie and Chen He felt that Lin Xiao was a bit of a joke, but Lin Xiao is the big boss, and there are too many magical things about him.

So, in the end, he could only choose to agree.

Of course, the director of commercials has not always been valued so much. In many cases, advertising bidding is more about creativity and positioning than drafting.

In fact, compared with domestic and foreign advertising companies, foreign advertising companies are relatively fairer in draft comparisons. Many times in China, it is said that drafts are compared, but in fact, they are often determined internally, or through other methods to get decision makers. In fairness and justice Some aspects are difficult to guarantee.

However, this is true of all walks of life, and compared with state-owned enterprises, private enterprises pay more attention to real strength rather than interpersonal relationships.

Of course, Huaguo People's Insurance is a state-owned enterprise. However, there may be some unspoken rules in such a big battle, but such a situation like the default is still unlikely to happen.

After all, if this was really the case, Huaguo PICC would not send invitations to major advertising companies with such fanfare.

If it had been decided a long time ago, then this move would definitely offend a large number of people. Although an insurance giant like Huaguo PICC might not care about it, in fact, it is related to the issue of reputation.Maybe they don't care about offending people, but when they talk about money in public, they often need people to take the blame.

That's exactly what happened.

Huaguo PICC's public bidding for the tens of millions of advertisements this time is the newly appointed brand operation officer of Huaguo PICC, Yang Ming.

There are three fires for new officials to take office. Yang Ming is an elite returned from overseas hired by Huaguo PICC.

There have been successful cases of brand promotion in large foreign companies.

Advertising is a lucrative business no matter which company it is.

But because this was the first opportunity for Yang Ming's new official to take office, he naturally couldn't afford to make any mistakes. Those who were related to greet him were all called back by Yang Ming.

Because Yang Ming was personally recruited by the big boss and had the backing of the big boss, so this time Yang Ming didn't give anyone face.

Of course, he was also under a certain amount of pressure. In order to ensure that the brand promotion this time could meet his expectations, Yang Ming directly stood up to the crowd and personally acted as the chief judge of the advertising pitch.

The advertising circle, especially the circle of large advertising companies, is actually very small in many cases.

Since the announcement of Huaguo PICC's brand strategy of tens of millions of advertising tenders, many people have heard the news.

However, the result is that they all hit a snag.

In fact, in many cases, it is not that the advertising company is not strong enough and lacks creativity, but sometimes, with these strengths, it is not as good as a person who can make decisions in public relations.

Everyone does this, but if you don’t, how can you get an advertisement?

But this time it's different, Yang Ming doesn't get involved, he looks open and fair, and doesn't sell anyone's face, on the contrary, it makes powerful advertising companies eager to try.

Naturally, this kind of news cannot be concealed. This time it all depends on strength, so in other words, everyone has an equal opportunity.

For this reason, Yang Ming's strategy worked. This time, not only the advertising companies invited by PICC expressed interest, but even many large advertising companies that were not included in the invitations also came to seek the qualifications for fair competition.

There are also some advertising companies from overseas who also hope to join this competition.

Yang Ming was naturally eager to see more and more advertising companies participating in the bidding.

Although Ling Xiaoge has performed quite well a few times before, it is not a company specializing in the advertising industry after all, and its strength is really not enough compared to many advertising giants.

Therefore, after figuring out the situation, Xiao Jie and the others actually didn't have any expectations for this PICC's [-] million advertisement.

Since Lin Xiao wants to play, let him play.

Just when many advertising companies were gearing up to prepare for the pitch, Yang Ming released another piece of good news.

For this advertisement bidding, apart from the advertising company that finally won the bid, the creative ideas of other advertising companies, as long as they conform to the brand concept of Huaguo PICC and can pass the approval of half of the judges, even if they cannot get the ten million advertising bid in the end, Creativity will not be wasted. Huaguo PICC will also reach cooperation with these companies. Of course, the remuneration cannot be so high.

In fact, this can be regarded as the benefit that Yang Ming gave up. In this way, although the big headline of ten million advertisements cannot be obtained through relationships, it is good to be able to bite off a piece of meat.

And for those companies with relatively weak strength, this is also an out-and-out good news.

Because the competition of advertising companies is very cruel in many cases.

Careful preparation, planning, and a lot of manpower and material resources are spent. If the competition wins, then naturally everything is easy to talk about, but once the competition loses, then all the previous efforts will become useless.

But now, Yang Ming gave them a compromise method. Even if they couldn't win the draft competition, they could still do their work for nothing, which naturally saved them a lot of worries.

Although it is impossible for all advertising companies participating in the bidding to obtain orders of the next level, at least, it gives them hope.

October 10th is also the drafting date for Huaguo Baoding.

At the Xinghai Hotel, many people from advertising companies from all over the country participated in the draft competition.

When Lin Xiao arrived, it caused a heated discussion.

The first thing many people thought of was that such a coincidence that the big star Lin Xiao also stayed in this hotel.

But no one thought that Lin Xiao actually came to participate in the advertisement competition on behalf of Ling Xiaoge.

"Mr. Lin, what a coincidence." Those present were all elites in the advertising industry. Lin Xiao, a big star, is also a frequent visitor of the endorsement of advertisers, so they are naturally no strangers.

There are even several of them who have worked with Lin Xiao.

No, the person in charge of the pitch pitch for this ad in Yali Ads is an ad director who had filmed an ad for Lin Xiao before.

When I saw Lin Xiao, I naturally wanted to come up to say hello.

"Yeah, it's a coincidence that Director Fu also came to participate in the advertising competition?" Lin Xiao smiled and shook hands with Fu Rong.

"Hey, Mr. Lin, are you also here to participate in the competition?" Fu Rong asked in a daze.

"That's why I said it was really a coincidence." Lin Xiao said with a smile.

Because there were a lot of people, and Lin Xiao and Fu Rong didn't deliberately lower their voices, the conversation between the two was naturally overheard by those who were closer.

When they heard this, they were also a little dazed.

Then he shook his head and laughed.

Yes, you, Lin Xiao, are indeed a big star, but you are not an endorsement, you are not here to shoot commercials, but to participate in commercial pitch competitions, which is somewhat.
"I really didn't expect that." Fu Rong shook his head and laughed.

But he was thinking in his heart, this Lin Xiao is really not doing his job properly, he is not a big star, so he came here to join in the fun.

Lin Xiao's own halo of identity made everyone ignore that Ling Xiao Pavilion had launched several wonderful advertisements before.

(End of this chapter)