card star

Chapter 1142

After the premiere of "Arrow of the Sun", Lin Xiao shook his head involuntarily.

Although he also admires Li Zhongzheng's attitude towards the film, the film length of more than 3 hours is really too long!

If "Arrow of the Sun" is that kind of technologically revolutionary film, then this length may still be an advantage.

But obviously, although the special effects of "Arrow of the Sun" are very good, it is far from groundbreaking. However, the length of the movie is indeed groundbreaking.

It's just that this will obviously affect the box office of "Arrow of the Sun".

In fact, people from Cao Yang and Huaying also wanted to persuade Li Zhongzheng to re-edit it, but Li Zhongzheng refused without saying a word.

After the premiere of "Arrow of the Sun", word-of-mouth from film critics and the media is also quite good.

"The special effects of domestic films are the best, and "Arrow of the Sun" brings people the ultimate visual enjoyment!"

""Arrow of the Sun" is the longest film in Huaguo film history!"

"Director Li Zhongzheng's new film "Arrow of the Sun" creates a new chapter in the mythical epic of Huaguo!"

"Director Li Zhongzheng honed his sword for five years, "Arrow of the Sun" draws a bow and shoots an arrow, and the arrow is aimed at the summer vacation!"

In terms of word-of-mouth from the audience, since only a small number of audiences watched the movie at the premiere, and they were all senior fans, they naturally gave good reviews!

On the film and television library, the score of "Arrow of the Sun" has reached an unprecedented 10 points!
Although this must have something to do with the public relations of Huaying and Zhengyang Film and Television, this is also a routine often used in many movies.

Of course, this is only the premiere screening, not the screening site. If it is a large-scale screening, it will not be so easy to operate word of mouth.

After all, you can publicize film critics and media, but you can't publicize thousands of viewers at the same time.

In terms of the publicity and distribution of "Arrow of the Sun", Zhengyang Film and Television also went all out this time, and directly provided 2 million Chinese yuan in publicity funds.

For a time, the whole country was full of news about the upcoming release of "Arrow of the Sun" online and offline, as well as various press releases touting "Arrow of the Sun" and Li Zhongzheng.

In fact, with Li Zhongzheng's name, his movie's box office will definitely explode on the first day of its release, but what really depends on it is the follow-up audience's word of mouth.

In terms of filming, "Arrow of the Sun" is inevitably criticized by some theaters because of its too long duration, but with the names of Huaying and Li Zhongzheng, "Arrow of the Sun" is still significantly higher in terms of filming "Robot Wall-E".

In the early hours of the evening of June [-]st, the two films at zero o'clock officially began to be screened across the board.

"Arrow of the Sun" got 52% of the first day of filming!It is enough to prove that Huaying's publicity ability is still second to none. Of course, this is also related to Li Zhongzheng's name.

And "Wall-E" has a good reputation, but it is an animated movie after all, and it is a movie directed by Li Zhongzheng, so the first day of the film is only 38%.

During the same period, only these two films were newly released, and the other films only allocated less than 10% of the film schedule.

For the promotion of "Robot Wall-E", Lin Xiao and Sanle still adopted the conventional promotional routine.

In fact, the promotional cost of "Robot Wall-E" is not low at all.

Although the word-of-mouth is very good, the publicity must keep up, otherwise, it will be difficult to maximize the effect.

Thus, Wally and Eva began to go online and offline.

Eva and Wall-E in real-life costumes began to appear in major shopping malls.

On the Internet, there are more and more reports about "Robot Wall-E".

Naturally, Lin Xiao couldn't take it easy, and brought the voice actors of Wally and Eva, etc., to start promoting the movie.

In the same "Arrow of the Sun", several leading actors and director Li Zhongzheng also began to publicize it nationwide.

Neither side has adopted any unconventional tactics.

On the one hand, there is no need, on the other hand, it can be regarded as a tacit understanding between the two parties.

June [-]st, Children's Day.

"Arrow of the Sun" and "Wall-E" were officially released nationwide.

Compared with the publicity of "Sun Arrow", "Robot Wall-E" has no choice but Lin Xiao to mount the horse himself.

Lin Xiao accepted a talk show on Phoenix Video. The name of the talk show was "The Sound of Light and Shadow".

The host Li Jing is a well-known and veteran host in the industry.

With Lin Xiao's current status, it is naturally impossible for him to be on any show. He chose this show because Li Jing, the host, has a good reputation and is quite popular in the industry.

And for this show, the host Li Jing is very good at keeping things in check, and won't embarrass the guests too much.

"Why did you suddenly think of making an animated film like "Wall-E", which is different from the past "Kung Fu Panda" and "Despicable Me"? We all know that the success rate of sequels is much higher than that of original works, and things are different. It will become easier." Li Jing asked.

"Actually, the movie "Minions" has already been approved. I made "Wall-E" because I like this story very much, so I just want to share it with you."

"Is the production of animated films more difficult than live-action films? You know, as far as I know, there are not many companies in China that can really produce animated films that are in line with Hollywood."

Lin Xiao thought for a while and shook his head: "Actually, that's not the case. As far as I know, there are many animation films produced by animation companies in China, and the technology is not much worse than Hollywood animation films."

"Of course, making an animated film does not mean that everything will be fine if the technical reserve is sufficient. During the process of making an animated film, there are indeed many difficulties."

"For example?" Li Jing was very patient.

"WALL-E the Robot can be said to be a relatively anti-traditional story, because WALL-E is different from the protagonists in other animated movies, it can't speak, and it can't make any obvious facial expressions, so we need to consider , how to show what he is thinking through its behavior, or the electronic sound it emits, or through these, to express its emotions, whether it is happy, sad, lonely, lonely, etc. .”

"Indeed, but in the end you did a great job. I've watched "Wall-E the Robot". Although Wall-E has no expression or language, he can clearly guess his emotions." Li Jing nodded and said. .

"So, did you consider the market before making this film? After all, such a film itself has great uncertainty." Li Jing asked.

"When making an animated film, it's actually very difficult for us to do some market research, because it's hard for us to assume what age group people are going into the theater. We can only say that we try to make sure that what we make is We are satisfied with ourselves."

"Of course there are risks. In fact, when this idea was first proposed, many people were puzzled. Wall-E is different from minions. Although minions can't speak, or say, no one can say what they say. I understand, but the minions themselves are not the protagonists in "Despicable Me", so it can be said that the popularity of the minions is the clearest market research given by the film "Despicable Me."

"But Wall-E is different. Its appearance is obviously not as pleasing as the little yellow man."

(End of this chapter)