card star

Chapter 1042

Therefore, this is why many animation companies would rather broadcast it to TV stations for free, but rush to get it.

It's because, as long as the TV station broadcasts it, it will be famous, and if it becomes popular by accident, will the money around it not flow in?

Therefore, live-action TV series and movie copyrights have always been expensive, but animation series have always been at the price of cabbage.

In other words, if you have money, it is useless to have money. Of course, if the premium is several times higher, then it must be another matter.

As for the acquisition together with other copyrights, forget it, no one is that stupid, and if the other copyrights are sold together, who will do the follow-up episodes at that time?

They have sold them all, how could they continue to make episodes for you?

And the most important point, if you buy less, it is useless, if you buy more and you can't digest it, it will be even worse.

Moreover, the longer the anime series, the more expensive it is. At the same time, most anime series are actually just ideas, relying on the accumulation of time and accumulation. If you buy one out, others can make new ones. , Of course, these refer to those ordinary anime.

Like the popular anime series, they are still very valuable!
Moreover, they are basically long-term meal tickets. Who would be stupid enough to sell them if they weren't expensive?

Of course, money can buy a lot of things. ECCOM, Ari, and Tiansou are all rich and wealthy owners, but it doesn’t mean that they can buy whatever they want. What you want to buy depends on whether they want to sell it or not.

According to Huaxun, Ari, and Tiansou's market value, they can directly wipe out the giants in the entire entertainment industry, but who the hell will sell them to you?
The emergence of Leman can be said to directly break the existing pattern.

Although speaking of animation, before this, the performance can only be said to be average, but that is because the market is not yet mature, but now, although the market is still immature, it has cultivated many animation fans.

"Despicable Me" and "Peppa Pig's Spring Festival Gala" are proofs!
Moreover, Leman has achieved such a huge achievement in just one month, which is enough to prove that the subcategory of animation has gradually been accepted by the public.

But the current problem is also obvious, that is, the domestic animation companies, apart from those that have signed contracts with several major online video sites before, and those whose contracts have not expired, the others have basically invested in Leman.

Therefore, Leman almost dominates Huaguo animation, but it is not so friendly to other video sites.

Although the traffic of the animation section is not as good as that of the live-action section, no matter how small a mosquito is, it is still meat. What's more, it is not only mosquito meat, it is at least a piece of fat pork.

It is obviously impossible to just give up like this, and they all know that the animation industry involves a huge industrial chain of interests, so how could they let it go so easily.

But the difficulty is, now, on their video website, there are fewer and fewer serialized latest Chinese animations, and they want to attract a large number of viewers based on the animation stocks in the past?do not think too much about it.

"The biggest problem at present is that apart from our self-made animation series, other animation companies, even if they still have contracts with us, are basically unwilling to continue to update the subsequent series." Guo Hongmei said.

"No more episodes to be updated? Doesn't this violate the contract?" Chen Can looked puzzled.

Guo Hongmei hesitated for a moment and replied: "No violation, because the contract we signed with them at the beginning only stipulated that this animation series will be exclusively broadcast by our Huaxun Video, but it did not stipulate that the other party must update the new series according to the schedule. .”

Chen Can sighed, the so-called one moment and another moment, at the beginning, like those domestic animations, most of them, Huaxun Video didn't pay much attention to them.

Like this kind of exclusive, relatively well-known anime series, but more of them are directly divided according to the advertising basis.

That is the lowest level of contract.

And because it didn't buy out the copyright, even for a company like Hanmang Animation, ECCOM Video only signed an exclusive contract with a relatively high amount, and ECCOM could only provide some recommended resources for the other party.

Of course, it was no problem to do this in the past, not only can save a lot of copyright fees, but ECCOM Video can be said to be the strong party.

But now it seems that the squeeze on those animation companies at the beginning has become a failure.

Because of the unequal status, ECCOM Video has a dispensable mentality most of the time for the animation series of those animation companies.

In the area of ​​animation, they spend the most money on buying some animation episodes from the island country.

There is no way, Guoman has always been tepid, but the island animation has cultivated many fans in China.

But today is different from the past, the national comics gradually began to rise, and the animation of the island country, to be honest, because of the different social outlook and values, except for those anime series that are relatively popular and have accumulated for many years, other island countries The brand-new anime series next to it, in China, is actually not much better than Guoman.

But the price is extremely high!
And the most important thing is that in the past two years, domestic policies have been changing. Many animations in some island countries involve violence, blood, and QS, so they have been banned a lot.

Of course, this move also has the meaning of supporting domestic animation!
In this regard, the establishment of Leman can be said to have been widely recognized, including the official!
Supporting the domestic animation industry is what the government has been doing for a long time. Unfortunately, the original subsidy and support policy is good, but there are far more people who use their brains than those who are really serious about things, and the result is counterproductive.

Unexpectedly, it was actually done by a private company.

Sometimes, the fastest and most convenient way for an industry to gain widespread attention is to create stars.

For example, the tennis event in the early years was not very popular in China. Many people even didn’t know how to play this sport because of the relatively large venue restrictions required by tennis.

But when a domestic athlete won the championship in the Olympic Games, this event became popular in a short period of time.

This is the star effect, and this effect is especially obvious in sports events.

Another example is the NBA. At the beginning, how many people in China knew about the NBA?But since a giant became a sports star in the NBA, the NBA has begun to enter the attention of domestic fans.

This method is also applicable to the domestic animation industry. Of course, it also needs a market.

At the beginning, Lin Xiao bought Sanle Animation and fired the first shot. Afterwards, "Kung Fu Panda" became popular all over the world. It can be said that it was a good start, but at that time, the domestic animation market was not mature enough, so although it was said to be an opening , but still unable to rise.

(End of this chapter)