card star

Chapter 1030

"I didn't expect that!" Li Yucheng put down the box office data report with a look of amazement.

He never thought that in the end, the biggest winner was not Li Xingxing's "A Beauty Like a Fish" or Qin Gang's "With You Without Me", but Sanle Animation's "Despicable Me".

And the box office of "Peppa Pig: Spring Festival Gala" also made him completely unexpected.

"Mr. Qiao, what do you think of the current animation movies?" Li Yucheng asked.

"I think animated films are promising!" Qiao Jianhong said seriously.

"Oh? How do you say it?" Li Yucheng was noncommittal.

"I have a piece of data here, which is the sales of Minion's merchandise." Qiao Jianhong took out a data report and put it in front of Li Yucheng.

"1.3 million? So much?" Li Yucheng said in disbelief.

"And this is directly sold through the small shops around the theater!" Qiao Jianhong nodded.

"Not only that, but look at the merchandise sales of "Peppa Pig"." Qiao Jianhong said again.

"3200 million?" Don't think that this number is small. In fact, this number is already very scary. You must know that these figures are only statistics given by the theater chain.

And the peripheral store of the theater chain is just one of many sales channels.

"A movie like "Despicable Me" is difficult to copy, but an anime series like "Peppa Pig" can be used as a reference!" Qiao Jianhong said.

"Of course, it will take time to build an animation IP from scratch, but we can directly purchase existing ones." Qiao Jianhong said with bright eyes.

"Do you have a goal?" Li Yucheng nodded, expressing his acceptance of Qiao Jianhong's proposal, and asked immediately.

"Yes, take a look! These companies all have animation drama IPs that have been cultivated for many years." Qiao Jianhong obviously had long been prepared.

"Oupai Animation, there are two series under its banner, the Super Flight series and the Airplane Rescue series. Although they are not first-line animations, they have been accumulated for several years. What they lack is the ability to promote. If we acquire the other party, then With our Tianchen promotion ability, next year we will test the waters of animated films, the key is that this kind of animated film does not require too much production cost, and one can be produced every year."

"However, Oupai animation is not cheap." Qiao Jianhong said.

"Continue." Li Yucheng signaled.

"Hanmang Animation, this animation company is good at producing ancient Huaguo animations. It currently has three series of animations, one is the "Delicious Jianghu" series, the other is the "Jiangshan" series, and the other is the "A Hundred Schools Controversy" series. These three These two series are all the first-line IPs of ancient animation in China, and they are worth a lot."

"However, because the three series are very well-known, and Hanmang Animation has a close cooperation with Huaxun Video, so I am worried that Huaxun will start first, so if we want to join the competition, I am afraid that we will have to pay a lot of premium. "Qiao Jianhong analyzed the second target company.

"Changxin Animation, which mainly adapts online novels, has a lot of works, but there is a shortcoming that it has not been able to cultivate any IP."

Qiao Jianhong gave 3 options!

Among them, Hanmang Animation is the first choice. This animation company has been committed to producing Huaguo ancient style animation, and the effect is remarkable!

Among the ancient anime, it can be said to be second to none!
However, Hanmang Animation itself has been cooperating with Huaxun Video, so if you want to buy it, you must face a strong competitor!

In fact, since "Despicable Me" won the box office champion of the Spring Festival, and the North American box office exceeded 5 million in the first week, and "Peppa Pig: The Spring Festival Gala" won more than [-] million box office in the seven days of the Spring Festival. After that, animation companies, especially those with a long-running animation series, suddenly became popular!

They actually know that animated movies can make money, but making money and making a lot of money are two different things!
Many animation companies have goods in their hands, but they are not strong enough.

Don't think that once you make an animated movie, it will be released, because the water inside is very deep.

There are many domestic companies that issue qualification certificates, but there are also differences in strength between issuing companies.

If you want to distribute an animated film, you must first find a distribution company that is willing to accept it. Distribution is not without cost.

Moreover, any distribution company has limited resources. They need to evaluate and review the project, and think that the project has potential, and then they will focus on resources for promotion.

Maybe some people will say, just spend money?

But in reality, money must be able to be spent and spent properly.

At the same time, some money spent does not mean that it can play a role.

For example, if you arrange movies in theaters, if they don’t arrange them for you, no matter how much you say, it’s useless.

This is not to say that all theater chains are like this, but that the investment in animation movies is not high, so who knows if there will be a market?

Even if you try to arrange a little film, it's not very useful at all!

Therefore, not everyone can make animated films.

Even if the other one is done, how much is the distribution share?What is the cost of publicity?
Publicity and distribution has never been separate.

Therefore, the release of a movie is really not that simple and easy. There are so many movies made in China every year, but most of them are one-day trips to theaters.

There are many reasons for this. Many people always think of making big gains with small things, but in reality, this possibility is very low.

Don't look at some movies that may be shot in millions and cost millions, but in fact, if you want to be released and want to make a big fortune with a small amount, then you need to double the follow-up publicity expenses.

Otherwise, why would the cinema arrange films for you?
Big companies are useless, because theaters also need to make money. If a movie is not well-known, it has no potential to be a blockbuster. Why should they let you go?There are more movies waiting in line to be released.

Therefore, if these animation companies want to carry forward their IP and make money in the film industry, you must first find a distributor.

You can enter the market only if someone is willing to issue it for you, otherwise, you will be killed in minutes.

In fact, it is relatively easy to do this at this stage, because animation films such as "Despicable Me" and "Peppa Pig" have made people see the market potential, so that both film companies and theaters have seen it. Animated films are also promising.

Therefore, at this stage, there are not a few companies that want to help distribute famous animation films.

In fact, the release of animation movies is still beneficial, that is, the cost of publicity and distribution is lower, but at the same time, it is difficult to be as successful in publicity as live-action movies.

So it depends on the popularity of animation movies themselves.

Of course, big-budget animation movies are an exception, because it is impossible for big-budget movies not to carry out publicity warm-up.

(End of this chapter)