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Chapter 1021 Animated Movies
After all, in China, there are only a handful of movies, especially animated movies, that can really threaten those blockbuster live-action movies!
"Peppa Pig" is quite popular, but it is a young cartoon. Although there are big movies now, it can't threaten other live-action blockbusters at all!

And the other "Despicable Me" has attracted a lot of people's attention, but compared to "Kung Fu Panda", where the main character has a natural advantage, it is still a lot worse than the 3D animation movie. !
And it's an original anime!
It is not that there have been similar 3D animation films produced in China in recent years. For example, some stories in "Journey to the West" have been adapted.

There are some successes, but even more failures, and even the successful ones like "Monkey King Monkey King" only got less than 10 billion box office in the end!

This is already the most successful domestic movie except "Kung Fu Panda"!

"Despicable Me" is not like "Kung Fu Panda", with kung fu elements, and the national treasure panda as the protagonist, but a very strange original movie!

There are many such movies in Hollywood, but many animated movies in Hollywood are actually adapted from some stories rather than original ones.

And even if it is a big Hollywood animation movie, it sells well in North America, but in China, there are few big achievements.

Therefore, "Despicable Me" was not regarded as any too strong opponent!
In fact, this is also because, for so many years, although Sanle Entertainment seems to be developing very well and has very high profits, in fact, most of them operate a series of animation industry chains!

The most famous animated film is only "Kung Fu Panda". It is not that Sanle Entertainment has released other animated films before. Although the box office is not bad, they are not enough to be called a big success!

Therefore, whether it was Tianxing, Tianchen, or Tianyu, they didn't take "Despicable Me" too seriously!
Sanle Entertainment Animation Production Department!
"Our main job this year is the movie "Despicable Me". We have produced two versions, one is the Huaguo version. This version of "Despicable Me" is fully dubbed in Chinese, and the voices of the minions are also included. Different from the international version, it is a fusion of multiple dialects!"

"The other version is the international version. This version of "Despicable Me" is fully dubbed in English, and the pronunciation of the minions is also the international version, which is more than a mixture of languages."

"In terms of peripherals, we have been rushing to produce a large number of minion dolls, toys, clothes, etc., and have also contacted a large number of domestic and foreign brand owners. After that, we will authorize according to the box office of "Despicable Me" Negotiations!"

"The domestic side is actually okay, mainly the foreign side. Those manufacturers are the ones who don't see the rabbit and don't spread the eagle."

"In terms of publicity, the most important thing is the Spring Festival Gala. Domestically, we won the time advertisement for the Spring Festival Gala!"

"On the offline side, we will hold Minion pop-up events in major first-tier cities across the country!"

Fu Junle explained the situation of "Despicable Me" again!
"Despicable Me" directly spent a lot of money to win the Spring Festival Gala time newspaper advertisement. In fact, there were some situations in the middle, because the Spring Festival Gala advertisement cannot be obtained with money.

In the end, it was finally won after going through layers of review!
There are quite a few brands that won the Spring Festival Gala time newspaper advertisement, but this is really the first time for an advertisement for a movie character.

Although the influence of the Spring Festival Gala is not as good as before, it is still the program with the highest ratings in the world.

The time-reporting advertisement charges can be called sky-high, but the effect is also leveraged!
"By the way, how is the cooperation with those foreign fast food restaurants going?" Lin Xiao suddenly asked again.

"The other party hasn't given an answer yet, because the movie "Despicable Me" hasn't been released yet, so the other party doesn't have that much confidence in the little yellow man!"

"It's okay! There's no rush! There will be times when they regret it!" Lin Xiao said with a smile.

"What about "Peppa Pig's Spring Festival Gala"?" Lin Xiao asked again.

Fu Junle said with a wry smile: "To be honest, we don't plan to spend too much publicity expenses for this animated movie. Most of them are just playing a dozen advertisements on the animation platform."

Lin Xiao also nodded when he heard the words.

Peppa Pig is not the same as Despicable Me.

To put it bluntly, the former is to make money by showing it. The movie of "Peppa Pig" actually tells a relatively complete story. No matter how good the publicity is for the movie, it will be difficult to attract non-fan audiences to watch it!

"How about this, we can compile some festive things into the new episode of "Peppa Pig", and even directly insert the movie's release time into it!" Lin Xiao said with a smile.

There are ways to spend little money, too.

The viewing group of "Little Pig Page" is relatively stable.

And this kind of fan-to-movie, to put it bluntly, is to make money from fans.

Therefore, targeted publicity is more effective.

No matter how much money you spend on promoting this kind of movie, it is actually not of much use.

This year's Lunar New Year and Spring Festival, there are actually not many blockbusters!

"The Martian" and "Mystery of the World Atlantis" are considered to be the two blockbusters with the largest investment.

And the following "Gun King" and "With You Without Me" are actually not big productions.

The real film that is considered to be the most competitive and most anticipated by the audience is Chen Xingxing's "A Beauty Like a Fish"!
Due to the subject matter of "The King of Guns", it is not pleasing to be released in the Spring Festival file, so Tianyu did not let "The King of Guns" go to the Spring Festival file where the competition is fierce, but directly released it at the end of the Lunar New Year file!

What's interesting is that on Tianyu's side, because Tianmeng had previously placed a position together, the release of "The King of Guns" was actually released through Kyushu's distribution channel!
Of course, Lin Xiao welcomes this. Although Kyushu Publishing is the product of a joint interest, in fact, Kyushu Publishing does not have much business!
Because of a film like "The Martian" that he knew would be a hit, it was impossible for Lin Xiao to hand over 10% of the distribution fee.

At this time, Tianyu did not find Tianmeng's Bafang Distribution, but Kyushu Distribution to distribute the film, which made Kyushu Distribution very happy.

After all, director Yang Hao's reputation is there, and there are enough coffee spots.

In order to show the distribution strength of Kyushu Publishing, this time the opening and filming of "The King of Guns" has reached 58%!Such a row is definitely not low!

Tianyu is also quite satisfied with this!
After all, Tianyu itself does not have distribution capabilities, but Tiansou behind Tianyu has a lot of publicity resources.

The release of "The King of Guns" has also officially announced that Tianyu will officially return to the mainstream circle of Huaguo film industry!

(End of this chapter)