A cheap business empire starting from mobile phones

Chapter 90 What is that sentence

On the plane to Taipei, Lin Shu was reading a report, the annual report on SOC chips.

Among them are mainly sales and market share. The sales of SOC chips in 2014 were 418 billion US dollars, equivalent to RMB 2591.6 billion.

Qualcomm’s market share is as high as 66%, Apple’s and Lianfa’s are 18% and 11% respectively, and these three companies add up to 95%, the remaining Spreadtrum is 3%, and Sanxin is 0.8% (basically only for local mobile phones in Bangziguo). The other 1.2%.

Qualcomm can have such a sky-high market share because it is the first to provide a market-oriented path to enter the threshold of smartphones. As long as you buy Qualcomm's mobile phone solutions, you don't need to master the technology. Companies that open real estate, manufacture air conditioners, and sell health care products can also create cell phone.

Coupled with various overbearing terms, technical barriers have actually been formed. Such a high market share is very reasonable, and it also determines the smartphone industry to a certain extent.

And Lianfa Branch...

Lin Shu opened the second file, which was about Lianfa Branch.

As we all know, Qualcomm represents high-end, Lianfa represents low-end, Qualcomm Snapdragon has strong performance, and Lianfa MTK has poor performance.

Is this a failure of Lianfa’s market positioning?
No, this is actually a way of doing business that Wanwan people like very much.

The Wanwan people have a special geographical environment, coupled with their human history, so they have a relatively weak foundation. In order to rise quickly, they love to choose a development strategy that has a low starting point, fast entry, cheap products, low-end products, and can quickly seize the market.

For example, there is a steel factory A, the forged steel quality is good, but the price is expensive. At this time, a small steel factory B came to the market. In order to quickly enter the market, instead of taking the high-end steel route of A factory, the quality is not so good. Excellent but relatively affordable steel line.

In the middle and late stages of the market division, there are high-quality and high-priced products, and naturally there are low-quality and low-priced products. Therefore, the low-priced steel products in the B market are favored by a large number of low-end buyers, and the market is rapidly expanding.

However, based on R&D and equipment costs, the price of factory A cannot be lowered, so there is no way to fight a price war. As a result, a situation of high-end factory A and low-end factory B has formed in the market.

But is Factory B willing to only make small profits?

No, when Factory B accumulates technology and capital, it will also produce high-end steel.

Lianfa is also a typical example of a company similar to Factory B like too many bends.

In the past few years, I have made a lot of money from low-end machines, and now I am developing high-end chips.

In addition to corporate culture, Lianfa is also a company with an extremely heavy engineer culture. This is a bit learned from the United States. Silicon Valley, the high-tech center of the United States, also has a strong engineer culture-emphasis on engineers, high salaries for engineers, engineers in power, and everything is problem-solving. .

However, no matter where the company is, factional struggles are inevitable, even the engineer culture company is the same, and even Tektronix has political strife.

Many executives have left, and some current executives have the intention of leaving.

Lin Shu paid attention to the few political victims rumored in the market, and looked for an opportunity to have a chat. It was a rare trip to Wanwan, and he felt at a loss if he didn't take some things away.

Lin Shu has his own chip plan, and needs to find a strong executive in the industry - the black gun chip technology is still in the dust in the room.

Of course, the black gun chip is at least half a year later, and the priority now is to get Lianfa to resume orders.

Lin Shu focused on reading the information, but there were some things he couldn't bear. There were flight attendants passing by every minute in the left aisle, and they were still different flight attendants. Every time they passed by, they would secretly look at him and cover their mouths with a smile.

What are you doing?
Lin Shu coughed, and when a stewardess passed by, she simply stopped her.

"Sir, what's the matter?" The young brunette stewardess stopped and asked in a soft voice.

Lin Shu smiled gently: "Excuse me, is there something wrong with my face? You need to remind me several times indirectly."

With Yang Feiyan as his assistant in all aspects, basically what clothes to wear will be prepared in advance, and if there is something wrong with his face, it will have been cleaned up long ago.

So what is the reason?
Because he is so handsome, do you want WeChat?

No, he is now a national boyfriend, how can he add friends so easily, even if these young stewardesses are good-looking.

"Ah! I was discovered." The young stewardess covered her mouth slightly and said generously without being shy, "Are you Mr. Lin Shu?"

Yang Feiyan, who was on the side, was very alert, and answered for Lin Shu: "He is Mr. Lin Shu, what do you want?"

The young stewardess glanced at Yang Feiyan, she was a bit good-looking, then turned around and continued to ask Lin Shu: "Is that Mr. Lin Shu from Weibo's 'Dream Boyfriend of a Billion Girls'?"

The young flight attendant's voice was very serious, and she didn't lower the volume. The people next to her heard it and looked sideways to see who was the "dream boyfriend of a billion girls".

This name is a bit embarrassing, it's Mr. Lin's Weibo ID, so it's hard for Yang Feiyan to answer.

Lin Shu didn't think there was a problem, and said calmly, "It's me, I'm Lin Shu, and I'm also the dream boyfriend of a billion girls."

'so awkward! Yang Feiyan felt embarrassed for Lin Shu and thought about how to help him end the situation, but the expected embarrassing scene did not happen, but caused a sensation.

"The dream boyfriend of a billion girls, Lin Shu, is the president of Quanmin Company?"

"It's the one who started a mobile phone company and the price of the mobile phone was too low. He was threatened by his peers that 'you can't get a single part, so your mobile phone company can't continue'. The supplier maliciously delayed the delivery, and was threatened not to bring the company's beautiful female employees. Why don't you accompany Lin Shu, who produces mobile phone parts?"

"It's him, it's him, just like the photo, no, the real person looks better than the photo."

"Hey, this is a poor man. Because he didn't want to join forces with other mobile phone manufacturers and sell mobile phones at a high price, he was ganged up by his peers to bully him. The company was about to go bankrupt because the supply chain was cut off, and he could only eat instant noodles."

"Damn, it's so shameless. Others sell cheap mobile phones, and it's our consumers who profit. These unscrupulous profiteers can't understand others selling cheaply, and they jointly suppress it. Is there any law in our society?"

"National Technology is a conscientious enterprise. The boss is so young, young and promising, young and promising! Is it called a mobile phone for all people? I definitely support buying one."

"Boss Lin is a nice guy. The quality of his mobile phone is very high. I support Boss Lin. That company called 'Eaton Electronics' is a trash company. Get the hell out of Huaxia. Unscrupulous profiteers are not welcome in Huaxia, and they dare to use threats to get on top. Master will throw bricks at their place tomorrow."

The people next to me talked a lot, but the young stewardess was very pleasantly surprised and asked cautiously, "Mr. Lin Shu, can I take a photo with you?"

"Of course." Lin Shumiao agreed.

As long as it is not dating, he is happy to agree to these small things.

"Ah!" The young stewardess took out her pocket, only to find that there was no mobile phone, and the mobile phone was in the lounge.

Lin Shu saw it, took out his phone, switched to the camera, and said, "You can use my phone, I will post it on Weibo, and pick it up when the time comes."

"Great, Mr. Lin Shu, you are so kind." The young stewardess beamed with joy, and wanted to give Lin Shumua a bite.

After the photo was taken, the young stewardess raised her left hand, gestured cheeringly and said, "Mr. Lin Shu, you are very nice and good-looking, and you are doing the right thing. I will always support you and support you!"

"Thank you!" Lin Shu smiled slightly. He was in a good mood when he heard that other people agreed, but the beautiful woman agreed.

However, seeing young stewardesses taking photos with Lin Shu and more passengers wanting to take photos with Lin Shu, Lin Shu was amazed at the influence of the "moving the chessboard" incident, but softly refused - on the plane, don't be so big, safety is the priority.

It was not until the stewardess stepped forward to maintain order that the cabin returned to calm.

Lin Shu also knew the reason for the sensation.

What Lin Shu did in "Picking the Chessboard" was very simple, a common trick, tweeting "I, Lin Shu was bullied", and then the navy came out.

The marketing account I bought earlier posted a blog post, explaining that because of the price of 8000, Quanmin Technology angered the peers, threatening the senior officials of the Meixiang Group recorded earlier, and Eaton Electronics deliberately stopped orders for mobile phone accessories, and the sale of mobile phones for the whole people was delayed.

Lin Shu was indeed bullied.

Netizens became angry now, and supported Lin Shu, and greeted Meixiang and Eaton Electronics.

The two of them are in a mess now, and the National Science and Technology Legal Department has appealed to Eaton Electronics, demanding a billion yuan in compensation-it's just a unilateral shout, and it really doesn't pay that much.

Under the lawsuit, some netizens jointly attacked Eaton Electronics customers. Eaton Electronics dropped the limit for three consecutive days, and dropped half of the price.

Eaton Electronics is really doomed. The chairman of Eaton Electronics is like an ant on a hot pot. The channel contacted Quanmin Technology, but Quanmin Technology refused to meet.

This trick is easy to use, but it belongs to the level of playing the chessboard. It has great disadvantages and risks.

Hope it won't be used anymore.

The second half of the flight was calm, occasionally a few stewardesses asked to take a group photo, and slipped a slip of contact information by the way, nothing major happened.

Arrived smoothly.

(End of this chapter)