A cheap business empire starting from mobile phones

Chapter 47 Machine Sea Tactics
Back at the residence, it was already seven o'clock in the evening, and everyone had already left work.

After Lin Shu washed up briefly, he called Huang Jiangbin so that he could come to find him——Huang Jiangbin called him in the afternoon, Lin Shu knew what was going on, and made an appointment with Huang Jiangbin to see him in the evening.

When Huang Jiangbin asked him what he was doing, he replied 'filming', which made Huang Jiangbin a little confused—Is Mr. Lin still an actor?

Not long after, Huang Jiangbin arrived at his residence. Lin Shu was already waiting for him in the conference room, with Yang Feiyan standing beside him.

Seeing Lin Shu again, Huang Jiangbin became inexplicably nervous, swallowed dryly, first handed the information in his hand to Lin Shu, glanced at Yang Feiyan, hesitated, and said: "Mr. The product list of Meixiang Company’s Chinese New Year Conference on the 800st of next month will release a total of twelve models, and the flagship model is the Lenovo K[-] of the K series.”

"Understood, Minister Huang has worked hard, please sit down for a while." Lin Shu responded, looking at the information with a dull head.

Huang Jiangbin glanced at Yang Feiyan again, saw that she was also reading the information, coughed, and said kindly to Yang Feiyan: "Assistant Yang, I'm a little thirsty, can you bring me a glass of water."

Yang Feiyan nodded and put down the folder: "Minister Huang, wait a moment."

Huang Jiangbin winked at Yang Feiyan, coughed again and said, "Warm water is best, it doesn't matter if you spend more time, it doesn't matter if you spend more time."

Hearing this, Lin Shu put down the document, raised his head and said, "I remember that there is mineral water next door. Does Minister Huang need warm water? If it's for other reasons, I don't think it's necessary. This is not a very confidential document, Yang The assistant can know."

Having already mentioned this point, Huang Jiangbin didn't play tricks, and said with a little worry: "It's not good to be exposed."

It took him a lot of painstaking efforts to collect the information on Meixiang Group's new product launch event on the 1st of next month, and it is still in the confidential stage.

If the outside world knew about it in advance, especially if other companies in the same industry got this confidential information, they might file a lawsuit.

Yang Feiyan is just an assistant, so the risk is quite high.

Lin Shu picked up the information again, and said flatly, "It's okay, Assistant Yang can be trusted."

"That's it." Huang Jiangbin looked at the two people from left to right, and suddenly came to his senses, and apologized to Yang Feiyan: "Sorry, Assistant Yang, I'm suddenly not thirsty anymore."

And keep it in mind, don't bother Assistant Yang in the future, let alone mention things that spoil the scenery.

Yang Feiyan nodded slightly, still standing next to Lin Shu, but tried to let her mind go blank, not to listen to the conversation between the two.

Lin Shu focused on reading the information, and the corners of his mouth raised unconsciously as he looked at it, which was really funny.

In the current pattern of domestic mobile phone manufacturers, Maxima ranks first in mobile phones. With the acquisition of Motorola, its mobile phone shipments reached 9000 million units last year, and it is well-deserved that it is China's number one.

Ranked worldwide, it is second only to Apple and Sanxin, and is the third largest mobile phone manufacturer in the world, beating other domestic mobile phone manufacturers.

Earlier, I thought that the Meixiang mobile phone might have some great capabilities to achieve the first position. Now I look at the mobile phone models of their Chinese New Year conference, and I feel very humiliated.

Just how bad other mobile phone manufacturers are is what makes Meixiang, a company that pursues outdated ideas, get a high position.

This time, Maxim Group released a total of twelve mobile phones, which are divided into A, P, S and K series, corresponding to low-end, business and high-end respectively.

Low-end mobile phones are 169 and 189 yuan keyboard function phones, mid-range phones are 899 and 1688 resistive screen semi-smart phones, business and high-end phones are full-touch smart phones ranging from [-] to [-] yuan.

The flagship model is this, the K2015, which claims to be the 800 King of the Year, is priced at 21000. It is Meixiang’s first mobile phone that breaks the price of 67. It is said to have IP[-]-level three-proof, super future technology wireless charging, and top foreign designers. The top-level appearance design - the design fee exceeds [-] million soft sister coins.

Leaving aside the 'King of Machines', looking at these twelve models first, Lin Shu saw the taste of machine sea tactics.

What is the sea of ​​mobile tactics? Simply put, mobile phone manufacturers try to occupy the market through many products of the same price with small differences.

To be more specific, mobile phone manufacturers release a large number of new mobile phones in a short period of time, or a very fast cycle, such as releasing a new mobile phone every month.

There are many new mobile phones, but what to do if the technology is limited. After all, technology needs time to accumulate and spend money on research and development.

It's easy, split it up as a selling point.

For example, for the same mobile phone, the main camera is called the P series, the main game is called the PY series, the beauty and selfies are called the Youth series, the large screen is called the NOTE series, and the top configuration is called the MATE series. Different models, or simply changed the appearance, the essence is the same inside.

Release a large number of mobile phones to occupy the market and fill the sea with water, which is called machine sea tactics.

Although the machine-sea tactic may seem a little brainless, it is actually very effective.

In the era of feature phones, Nokia has dominated mobile phones for many years with machine-sea tactics. In the era of smart phones, Sanxin also used machine-sea tactics to kill Sony and Nokia, becoming the world's number one mobile phone manufacturer, surpassing Apple—the most prosperous During the period, Sanxin released more than 100 models of mobile phones a year, and changing the color is considered a new mobile phone.

However, as time went by, the drawbacks of machine sea tactics became obvious.

One is that it is very dependent on sales. If sales are not good, it is easy to stock up, which will affect cash flow. If it is not done well, second-hand goods will be ashes and the capital chain will be broken.

Second, the sales volume of single products is not as good as that of other manufacturers. In fact, most of the shipments are supported by low-end and mid-end phones, and because of the existence of low-end phones, it will affect the brand value of high-end phones. High-end phones cannot be sold, and the overall profit is not good. high.

The third is that the family has a big business. If it encounters industry changes or strong competitors, it will be very difficult to transform, and it will usher in failure.

It's 2015, and the machine sea tactics have not been eliminated, Lin Shu only thinks it is very magical.

Sure enough, there are too many unreasonable and real places in this world, and the progress of the times is too slow in the previous life——In his era, the machine sea tactics died out in 2015, and what entered was the boutique tactics. Going back to the "machine-sea tactics" to streamline and define the machine-sea tactics of the product line, it is better to say that the sea is worse than the river. The original rough machine sea that wins by quantity is outdated.

Lin Shu roughly read the information, asked Yang Feiyan to take out the information of the national mobile phone, pulled out Meixiang's flagship phone, compared and said: "What do you think our mobile phone should be priced appropriately."

Huang Jiangbin has seen the various parameters of the Maxim K800 before, capacitive screen, 5.1-inch screen, resolution 1920×1080 pixels, using the fourth-generation Corning Gorilla Glass, 8.1mm thick, full Netcom support 4G, screen occupation than 70.93.

The system is Meixiang's self-developed MIUI3.0, which is actually the Chinese version of Android 5.0, which is basically not optimized.

The CPU is Qualcomm's 801, Qualcomm's main processor last year, the memory is 2GB, the storage memory is 16GB, the battery is 2810 mAh, and the price is 21000.

And our national mobile phone 1, to be honest, just one Longji system can hang all Meixiang mobile phones, there is no need to compare, let alone other highlights.

As for the price, Huang Jiangbin once mentioned a range, but Lin Shu said it was too high, which made Huang Jiangbin afraid to speak.

I'm also very curious as to what the value will be.

Once announced, it will cause much shock to the industry.

Seeing that the two were silent, Lin Shu smiled and asked again: "Boldly speak up, I'll see your opinions."

Now that Lin Shu had said that, Huang Jiangbin spoke up.

A number that he felt was already shocking.

(End of this chapter)