A cheap business empire starting from mobile phones

Chapter 171 Sales

After the press conference, Huang Jiangbin went back to the company directly, sat on the seat and didn't click on the online comments, it must be full of abuse and anger, and it doesn't make sense.

Now the focus is on the official sale at [-]pm.

Internet public opinion does not determine the market.

With less than half an hour left until one o'clock, he spent like a year in the office, waiting in agony, stomping his feet to smash through the floor.

'order! '

Finally, the ear-piercing alarm sounded and arrived at 40:5. Huang Jiangbin was nervous. He had 2 years of life experience and had never seen any big storms. He pressed F[-] to refresh the background of Quanmin Mall, and the sales data of Quanmin S[-] came out.

1564、8651、15687……56421、165522、265438。

Huang Jiangbin's hands trembled unconsciously, his eyes were wide open, and he was in the excitement of winning a million lottery tickets, because the sales volume of the National S1 broke through 2 to 0 in 30 minute.

Having this data in the first minute means that there will be no surprises in the follow-up, and the sales volume of one million is safe. In addition, the sales volume of the All People's House physical store will break through 1 million just around the corner.

For the sales requirements of the National S2, it is a big success to reach 1000 million sales.

Seeing the dawn of victory now, the big stone in my heart finally let go.

Instead of reporting the good news to Mr. Lin immediately, he opened online comments.

To be honest, although he was persuaded by Mr. Lin to set a price of 8000, no matter how he looked at this price, it was contrary to the purpose of science and technology for all and the outside world's impression of domestic conscience.

And from the cost point of view, selling 2 of Quanmin S3000 is also profitable.

Judging from his 20 years of experience in the mobile phone industry, 8000 pricing is too risky, and there is no need to take this risk.

But this was Mr. Lin's decision, and the result was as Mr. Lin expected, the National S2 sold well.

But why?

After searching several mainstream network communication platforms, Huang Jiangbin roughly understood the reason.

The cursing was at first as hateful and resentful as he had expected.

"Fuck, what the hell, the lowest price is 8000, the highest price is 12800, you're thinking about money, you're crazy, but I thought that I should support domestic technology and say so many good things for the technology of the whole people, and the result is that domestic mobile phones are rip-offs to Chinese people. , a wolf-hearted thing."

"Disappointed, it has changed, everything has changed, the old village can't come back, the rich men have turned bad, Quanmin Technology is no longer a domestic conscience, it is exactly the same as Ziben's family who is all about money, and then I will use the products of Quanmin Technology It's a dog."

"8000, my fucking monthly salary is only 2000, you sell 8000, how can I afford it, fuck Quanmin Technology, your whole family, a group of SB people, affect the mood of labor and management, go to hell! Get out of China."

"The price of 2 for the second generation of Quanmin mobile phone is really unwise. With the current reputation of Quanmin Technology, choosing a price of 8000 can become the best-selling mobile phone this year. It is not impossible for sales to exceed 4000 million. 1 million sales will bring sales to 4000 billion, and the profit is at least 1000. 8000 million, Quanmin Technology is priced at 1000, and the sales volume will explode, let alone 100 million sales, let alone 100 million sales, at most 2 million, 80 million Quanmin mobile phone 3920 generation, sales of [-] billion, a huge loss of [-] billion, There is also the destruction of the signboard of 'domestic conscience', and the end of science and technology for all."

"Pricing at 8000 is a stupid move from a professional point of view. In the history of business, there is no product that was originally low in price but suddenly high in price and was accepted by the market. 99.9% of it is due to a decline in market share. It is a real act of death to give up the market to others. , I boldly predict that this sales volume will inevitably avalanche, Quanmin Technology has wasted a year, and Quanmin S3 honestly lowered the price, but unfortunately it was already too late at that time, and I can only regret it in vain.”

"In any case, I will never buy a universal mobile phone."

However, after the scolding, voices with different opinions appeared.

"Whether you buy it or not is up to you. Anyway, I will buy it. For me, a 4000 mobile phone is too cheap. A 512 to 12800 mobile phone is just enough. You low-level people can't afford it, so I want to buy it even more. I am ready to place an order." Dark blue, 2GB, no installment payment in full, [-] national mobile phone [-]pro five units, one for personal use, one for spare, three for girlfriend, third, and fourth, poor ghosts, you are jealous! Haha !"

"I figured it out. People who complain about the high price of mobile phones for all people on the Internet are all poor ghosts. They are just sour. The prices of 8000 and 12800 are quite reasonable. I will buy it just to work on this screen, but it is just a reward for a live broadcast. I mean, you guys are clamoring on the Internet that mobile phones for all people are expensive, so if you have this spare time, it’s better to move more bricks and make more money.”

"I agree with the one above. I saw you clamoring for profiteers of National Science and Technology on the keyboard. You want National Science and Technology to issue coupons and sell them for 4000. I feel sorry for you. People are poor and have poor ambitions. They can’t afford it and dare not think of ways to improve it. Make yourself better, but hope that others will give you alms, it’s really pitiful, and, hehe, I won’t pity you, even if I donate to animal protection organizations, I won’t pity you if I give it to dogs.”

"The Internet is too hostile, calmly analyze, the materials used by all mobile phones are top-notch, three 1200 million pixel cameras, the cost of one is 120, and the cost of three is 360, and look at the black gun chip 202, the same specification Snapdragon 810 market The price is 820, the cost of the two components here is 1180, and the cost of stockpiling mobile phones for the whole people is here, those who say they sell for 4000, have a bit of conscience, Quanmin Technology doesn’t owe you, not your mother.”

"Compared with domestic mobile phones, the price of national mobile phones is quite high, but you should consider foreign brands. The price of Apple 6S is 19800, which is not much more expensive than national mobile phones? The performance configuration is more than an order of magnitude worse than national mobile phones. Just a full screen The technological mobile phone for all people has crushed the Apple 6S, I think the price is acceptable, and I have already placed an order."

"It's a very simple arithmetic problem. In 1999, mobile phones were replaced once a year. 8000 mobile phones for all people can be used for four years, and the average annual cost is only 2000. From an investment point of view, this is a good deal. In addition, you can choose to pay in installments, 24 installments a month As long as 333, it is equivalent to free!"

"I'm a girl, and I'm also a new media worker. I've seen the effect of shooting videos on the national mobile phone. It's better than the Meitu mobile phone I use now. I plan to change to the national mobile phone. Is a mobile phone worth more than 1 or [-] yuan expensive?" ? I think it's okay."

"Damn, it's annoying. If you think it's expensive, go buy a Huamin mobile phone! The national mobile phone is not for you idiots, there are a lot of chatter, and it will be morally kidnapped."

"Hehe, the more you think it's expensive, the more you can't afford it, the more I want to buy it. What I buy is for style, and what I buy is for status."

Looking through these online comments, Huang Jiangbin has a clear understanding of the reasons for the popularity.

This is due to the difference in consumer groups. Those who scold and those who praise have different spending power. Mobile phones for all people are not mobile phones for all people, and they are screening consumers.

Huaxia has a population of 14 billion, most of whom are workers and peasants with average incomes.

In the small part outside that, the income of two or three out of ten people is above the well-off level.

Two or three tenths of this is placed in the large base of 14 billion, and there are also 2 to 3 million people.

They are concentrated in the cities, and generally can afford tens of thousands of mobile phones. The target customers of the national mobile phone are them, not the general working families-8000 mobile phones are unaffordable commodities for migrant workers with a monthly salary of 3000.

As for why this is done, some of it runs counter to the purpose of science and technology for all, and Huang Jiangbin doesn't know.

Mr. Lin didn't explain it to him in detail.

There is no need for him to ask clearly, Mr. Lin naturally has his foresight.

After taking a sip of warm tea, Huang Jiangbin opened the background data of Quanmin Mall again, and the sales volume of Quanmin S2 reached 365 million in two hours.

According to detailed data classification, 65% of buyers are female users, and 81% are from economically developed cities.

This once again confirmed his guess. Mr. Lin has changed some of the positioning of Quanmin Technology. For example, the target of Quanmin Mobile is no longer domestic mobile phones, but Apple and Sanxin, and they want to compete with these two major international manufacturers.

After being invincible in China, the national science and technology officially went to the world and the road to the top of the world.

His long-cherished wish came true--his dream!It has always been to change the prejudice that China's manufacturing is inferior, so that the China brand can stand proudly at the peak of all enterprises.

This goal is very close!

Suppressing his excitement, Huang Jiangbin took care of the affairs of the mobile phone department. When he waited until 2:653 p.m., he opened the background data again and saw that the national S500 sold 100 million units, and the [-] million units prepared in advance had been sold out. Warehouse, as soon as a customer has received a new mobile phone.

He has already signed a new 1000 million order, the supply chain department is working overtime to produce, and the assembly workers of Yesstar are in pain and happiness—it is painful to have to work overtime day and night, but the commission for assembling a Quanmin S2 exceeds 100, 2016 The new year of the year is approaching, earning a little more money can lead to a good year, and it is worthwhile to think of family members smiling no matter how tired they are.

And he thought earlier that 1000 million is the largest sales volume of S2 for all people. It seems that he is conservative, so he needs to increase orders.

Unable to hide a smile on his face, with the latest data, Huang Jiangbin arrived at the president's office to report to Mr. Lin the impressive results of the national S2.

Lin Shu was lazily lying on the sofa, using his trumpet to buy presents for the little Douyin anchor.

The name of the trumpet is "Pharaoh who doesn't want to be a diamond", and the little anchor is a young girl who entered the live broadcast industry. She is still in her third year. She is 20 years old this year and her Douyin ID is "Unbelievable Xiaoyi".

The live broadcast room showed that the number of people was 13, and the barrage was very loud. Lin Shu looked at her for a while, and thought that she looked cute and her voice was cute, so she swiped the gift of 'Overwhelming Country and Beautiful City'.

Immediately, hundreds of pink peonies bloomed in an instant, a full moon hung high in the blue sky, wild geese passed by, fish jumped and swayed their tails, and a woman in ancient costume with red lips and white teeth came walking from afar, Yingying bowed her body, the peony petals shrank instantly, the full moon Immediately covered by floating clouds, the fish quickly sank to the bottom of the lake, and the wild geese landed on the sandbar in an instant, all of them were overwhelmed by the beauty of the beautiful woman.

Full Douyin Piaoping' There are beauties in the north, peerless and independent, looking at the city of people, and then looking at the country, the user "doesn't want to be the old king of diamonds" to the anchor "The Incredible Xiaoyi" as a reward for the country and the city', The diamond treasure chest has been opened, you can go to claim the treasure chest gift.

The anchor Xiaoyi was stunned for a few seconds, until her name floated on the screen, and she suddenly realized that she was rewarded with a big gift.

She put her right hand into her lips unconsciously, bit her nails with her teeth, and confirmed that it was her again. She was so excited that she ate her hand and her voice was high-pitched: "Thank you, the diamond king and the fifth boss, for the amazing reward. Thank you boss, the boss is generous." , Xiaoyi is here to give you a heart, a love that is bigger than the biggest, muamua, love love love love you."

An all-powerful woman asks for 19999. The host and platform gifts are split at 5:5, and the task is 10% more for completing the task. She has completed the live broadcast this month, and she can get a commission of 11999. Even with tax deductions, she still has an income of 9000 yuan.

What's more important is that Qingguoqingcheng will be broadcast on Douyin, which can attract passers-by to watch the live broadcast. She was still 13 people online just now, and she broke through [-] in one fell swoop.

Woohoo, I'm so lucky to meet the boss of Petroleum King today.

I have been insisting on live broadcasting for a long time, even if no one is watching or posting barrage, I have persisted for a month and finally paid off.

Sure enough, hard work will pay off.

She opened her mouth to thank again, and wanted to send her personal WeChat to the boss of Diamond Wang Laowu.

However, the person involved, "I don't want to be the old king of diamonds", Lin Shu hastily turned off the live broadcast, just like watching a pornographic movie at home in the middle of the night, and suddenly the bedroom door opened and my mother came in.

I was so flustered that my heart stopped for a second.

Afraid of being found out, the dignified CEO of National Science and Technology actually watched the handsome little anchor during working hours, and even bought gifts, which is too embarrassing.

Seeing that it was Huang Jiangbin, he breathed a sigh of relief and asked calmly, "What's wrong?"

Huang Jiangbin's expression could not hide his excitement, and Passion Report reported: "Mr. Lin, 1 units were sold in one minute after the sales started, and 35 million units were sold in the past six hours, including 763 million units of the ordinary version of the National S2, with sales of 346 billion! The professional version Quanmin S276pro sold 2 million units, with sales of 417 billion!"

"The total sales are 809.7 billion! This is the first day, and the sales breakthrough of 2 million will be tomorrow, and the national S[-] mobile phone will be a big success!!"

"Sure enough, as Mr. Lin expected, there is no need to worry about consumer dissatisfaction. No matter how hard the Internet scolds, it won't affect much of the market."

"Everything is under Mr. Lin's control!"

"It's all so good!!"

Regarding Huang Jiangbin's ostentatious report, Lin Shu replied with a smile: "Thanks for your hard work, this is the expected success, it should be, and it is also inseparable from the hard work of the mobile phone department. Here, Minister Feng will give you a special year-end award for your mobile phone department. Your mobile phone department No. 2542 has been busy for several months for the smooth release of the national S2, and it is time to rest, especially you, Huang, go home and spend time with your daughter."

Huang Jiangbin originally planned to refuse, career is the whole of his life, don't rest, keep fighting.

But when it came to his daughter, Huang Jiangbin softened his heart.

Some time ago, Mr. Lin went to see his daughter, and he didn't know what he said. The Cold War relationship between him and his daughter had eased a lot, and the daughter asked his wife to give him a tie.

Touching the pure red tie that didn't match his suit, he nodded silently.

I should spend more time with my daughter.

Seeing Huang Jiangbin's appearance, Lin Shu got up with a smile, picked up a pudding dog from the display cabinet, and handed it to Huang Jiangbin: "Here, this is my gift to Manfei. I will invite her to visit the president's office after the next year. This is what I promised her." request, and will never miss the appointment.”

"Thank you!" Huang Jiangbin took the pudding dog, his gratitude beyond words.

The long-cherished wish of "China's manufacturing rise" is indeed his whole life, but his daughter is the only special one, and he loves his daughter very much.

However, because of the need for a career, he had a cold war with his daughter, and now both sides have been properly resolved under Mr. Lin's hands.

He took that gratitude to heart.

Seeing that Huang Jiangbin was getting emotional, Lin Shu pushed him out of the CEO's office and told him to go home earlier.

I don't know why, mothers always love their sons, but fathers prefer their daughters.

He couldn't figure out the reason, maybe he would understand it after he got married and had children.

Sitting back on the sofa, Lin Shu shook his head, cleared away redundant thoughts, and returned to business.

Quanmin S2’s price of 8000 is his arbitrary decision. It’s not too high a price. It’s the benchmark of Apple — Apple’s price in the previous life is 8000 for the regular version and 12999 for the top version. Judging from the annual sales volume of 3 million, as long as the product quality is excellent , No matter how expensive it is, there is a big market.

And unlike other domestic mobile phones with tens of thousands of high prices and no matching quality, Quanmin S2 is worth 8000 to 10000 for high quality.

As long as you buy Quanmin S2 and use it for a period of time, consumers will be amazed: the value for money is excellent.

For consumers, the price is the second consideration, and whether it is worth the price is the most important thing.

Just like a house, with a price of several million, they think it is worth it, and they don’t feel bad when they buy it.

The price of 8000 is no problem, and it is no problem if the target customers are high-end, not low-end.

There is already a low-end Huamin mobile phone, which is as low as the price of cabbage, so there is no need to use the 2-300 thousand yuan mobile phone to compete with the national mobile phone system for the market.

Another very important point is that Lin Shu is short of money and needs the mobile phone of the whole people to provide him with cash flow.

If the price is too low, the profit is too low for him to spend.

Quanmin S2 just went on sale today, with sales of 763 million units at 809.7 billion and a profit of more than 500 billion, easily surpassing Quanmin S1, which has been sold for more than half a year, which proves this point.

He can lose his fortune again.

(End of this chapter)