A cheap business empire starting from mobile phones

Chapter 159 Opening the Book

The food delivery industry is a future position that the national business empire must win, and Lin Shu will win the market no matter the cost.

The opponent's attack this time was beyond his expectation.

Taking funds to subsidize the market is a common method used by major companies to develop markets. In the 90s, they subsidized dealers and spent huge amounts of money on advertising.

In the Internet age, hot money has increased, international capital consortiums have poured into China, and financing has become more convenient.

Most of the major Internet companies with deep pockets choose to spend money to acquire customers, and it is getting more and more expensive.

The cost of Internet customer acquisition has changed from one or two yuan in the early days, to 7 yuan, 40 fast, and 70 yuan for downloading only Q coins and free gifts.

To acquire a user, Internet companies need to pay 70 yuan.

When Lin Shu arrives, it will be doubled dozens of times, and it will go up step by step.

All you can eat for a penny for a summer vacation, based on the median value of 20 yuan, up to 60 yuan for 1200 days.

In order to obtain an active user of Quanmin Waimai and generate usage dependence, a user needs to pay 1200 yuan.

A well-known big money-spreader, a subsidiary of Didi Taxi, sits on major capital investments at home and abroad, and the cost of acquiring active users is only one or two hundred.

Lin Shu was directly over a thousand.

When normal people saw it, they would think that Lin Shu was crazy, he was acting on his own will, and didn't talk about business logic.

From the perspective of business decision-making, it is a fool who does stupid things, so stupid.

Quite simply, business decisions can be based on calculating input costs based on future earnings.

Didi Dachezi invests 60 billion a year and loses money every year, because it considers that the profits brought by the monopoly of the Chinese market can make up for the previous losses, and it will make money sooner or later.

A certain lucky coffee loses 16 billion a year, and it also offers a service that invites the whole people to drink 1 million cups of coffee for free. It is rushing to the United States to go public, find someone to take over, and use American money to treat Chinese people to drink free coffee.

The South African company invested US$6000 million in Tengxu in the early years, and they were also optimistic about Tengxu's future earnings. Facts have proved that they were right.

This investment created a 4000-fold return and earned nearly 2 trillion yuan.

However, what does a food delivery company have? Food delivery is just a platform, and its revenue depends on collecting store commissions and advertising fees. Even if it monopolizes the market in the future, it will only cost tens of billions of dollars in revenue.

Lin Shu’s cost of acquiring customers is 1 million a day and 365 billion a year.

Even if it can monopolize the Chinese market, with an annual revenue of [-] billion, but the operating costs are huge and the net profit is small, it will take more than ten years to earn back the previous losses.

Not to mention, the world is changing rapidly, who knows what will change in five or ten years.

Motorola has invested countless manpower and financial resources in the development of commercial mobile phones for 20 years, just waiting for the big brother business to pay him back.

However, after dominating the market for a few years, PHS came out and lost money.

Regardless of future returns, ruthlessly investing a large amount of cost is something only a fool would do.

However, weird things happen every year, especially this year.

There are three companies doing this kind of stupid thing.

Lin Shu did this in consideration of taking the lead, intimidating the opponent, and letting the opponent retreat in the face of difficulties.

What about the other two?
Behind Meituan stands Tengxu, and behind Are you hungry stands Ali, two of China's top commercial companies.

Is it because there is too much money and no place to spend it, so do you play house with him?

Lin Shu pondered for a long time alone, and had an answer but couldn't deal with it well.

Simply call together several core executives of Quanmin Technology to discuss how to deal with it.

Meeting room, gather five people.

Ying Yilong, Feng Gefei, Yang Feiyan, Yu Xiongzhang and Lin Shu.

At the beginning of the topic, Ying Yilong pointed out the intention behind the other two companies.

Ying Yilong asserted: "This is a mobile payment war. It's not just a competition for the food delivery market, but also a territorial war in the field of mobile payment. Alipay will promote Alipay, and Tengxu will promote WeChat payment. Food delivery is a major entrance in the field of mobile payment." , these two companies will not give up the food delivery field so easily, especially Alipay, Alipay is his core business, no, the payment field is very important to both companies.”

"Mobile payment is both currency and bank. The role of currency and banks in the economy and society is self-evident. They will never give up the food delivery business."

Lin Shu frowned, he knew what Ying Yilong meant.

With the development of the mobile Internet, the offline mobile payment industry is booming. In the future, a small amount of paper currency will prevail and the era of mainstream mobile payment.

Mobile payment is basically equivalent to currency.

This is not only seen by him, but also by other company executives in the industry.

Moreover, Ali launched an app the year before last, Yu'e Bao, a fool-style financial management artifact.

Users put their assets into Yu'ebao and do nothing, and they can see money rising every day, with an annualized rate of return of more than 5%.

Put in 1 yuan, earn nearly 1 yuan a day, and rely on this model to attract one trillion yuan a year.

Not to mention Teng Xu's savings, the four major banks are also jealous.

With this cash flow, let alone investing it, Aliguang put the money in the bank to earn the interest rate difference, and he also made a lot of money.

You should know that in the current period when Internet financial laws and regulations are not perfect, there is no requirement for reserve funds, and Ali can use the funds in it at will.

Mobile payment is equivalent to a bank to a certain extent, and it avoids the supervision and shackles of the bank by the China Banking Regulatory Commission.

The importance of mobile payment is self-evident, and it is a must for large companies.

Looking at the current promotion of mobile payment, it mainly relies on offline QR code payment, private transfer, and living bill payment, and there are not many entrances.

As a part of "eating" in life, takeaway must use mobile payment, which is an extremely important entrance.

Alipay was introduced from Hungry.me, and it immediately announced that it exclusively supported Alipay payment and did not pay WeChat payment. Meituan accepted Teng Xu's lead investment and financing, and immediately expressed that it only supported WeChat payment and could not use Alipay.

The drunken man's intention is not to drink, what these two companies care about is the mobile payment territory.

Regardless of future returns, even if you lose money, you must win the food delivery market, or at least not lose to your opponent and share the world equally.

Lin Shu understood this, and said to them in a deep voice: "Meituan and Are you hungry refuse to give up the food delivery market, and the whole people cannot give up the food delivery business either. No matter how strong the companies behind these two companies are, we will win to the end. How to make the food delivery for all people occupy the market is the focus of our consideration now.”

"In this food delivery war, the national food delivery is the only winner, and this will never change."

"For this, we can do whatever it takes."

The attitude is very firm, but the five people discussed it in the middle of the night, and there is no sure-win plan.

The opponent's strength is too large, too large to rely on ingenuity to win.

Just like there are three [-]-strong armies on the field, the three sides are separated by ten meters, and they will immediately confront each other head-on.

No strange tricks will work, and if you run away, you are waiting to be hunted down, and you can only fight head-on.

In particular, Lin Shu used the idiot-like method of burning money, burning tens of billions, and the other party did not ambiguously follow you, and did not choose to avoid the edge for the time being, and followed up directly.

It is more courageous than you, as if saying: I will not only follow, I will also burn 100 billion more, and it will be up to you to follow.

Under such circumstances, it was as difficult for Lin Shu to win the market and force these two giant companies to quit.

But with the same sentence, the national food delivery will definitely win the final victory.

Even if you want to go to the sky, you have to go to the clouds.

Even if it is killing a god, I will kill it for you.

The national takeaway must win.

Looking at the time, it was already three o'clock in the morning, and Lin Shu dismissed the meeting.

If you can't use the conspiracy, then let's make a positive sum.

After staying up all night to write the plan, Lin Shu called the management of the delivery department to arrange the work the next day.

At three o'clock, the national food delivery has entered the second batch of cities ahead of schedule, with service first and protracted warfare.

China's economic development is uneven, and the popularity of smartphones varies.

The better the economic development, the higher the popularity of smartphones in cities. Almost everyone in the first- and second-tier cities has a smartphone, and most of the fourth- and fifth-tier cities still use feature phones.

Takeaway requires the help of a smart phone to order food, so the demand for takeaway is basically concentrated in first- and second-tier cities. Cities outside the third-tier city need to develop markets to have a large demand for takeaway. Now the demand is so small that it can be ignored.

Therefore, the current battlefield of the food delivery industry is concentrated in 49 first- and second-tier cities, especially in the 25 cities with the most advanced economies.

The four major frontlines are Yanjing, the imperial capital, Shanghai, the magic capital, Yangcheng, the south gate, and Pengcheng, the special zone.

21 second-tier buildings, Hangzhou, the capital of Jiangsu and Zhejiang Provinces, Jianye, the capital of Jiangsu Province, Dijin, the gateway to Yanjing, the capital of Sichuan, the capital of Sichuan, Chongqing, the hub of the southwest, Wuhan, the center of the Central Plains, Gusu, an important town in the south of the Yangtze River, Boning, Hu Jian, the center of the Central Plains Fujiao, the provincial capital, Xiamen, the provincial capital of Hu Jianzhen, Changsha, the provincial capital of Hunan, Chang'an, the famous capital through the ages, as well as Lunan, Wuxi, Fushan, Qingdao, Zhuhai, Erfei, Xiaolian, Zhengzhou, and Shaoxing.

Mastering these 25 cities basically represents victory in the field of food delivery.

Quanmin has now entered 12 of them, and has a crushing trend in four cities: Yangcheng, Pengcheng, Fujiao, Xiamen, and Jianye, with the highest market share of 72%.

It was originally scheduled to enter 8 other cities on August 1, but now it enters these cities ahead of schedule, and will head-to-head with Meituan Are You Hungry.

Especially Yanjing, Shanghai City, and Hangzhou, the base camps of these two companies, have to pull out their teeth.

Also use a penny to eat a summer vacation activity to open up the market.

The difference is that Lin Shu didn’t dare to increase the subsidy amount anymore. The cost of taking out food for one penny a day has quickly shrunk the financial pockets of the whole people. If he was ruthless, three meals a day would cost one penny. The whole people’s technology could not last for a week, and it would go bankrupt immediately.

Fortunately, the three companies burned money to subsidize the market, which led to an upsurge in the purchase of smartphones. The sales of mobile phones for all people increased a lot, and the 2000 million sales volume betting agreement was completed, which brought a lot of cash flow to All People Technology.

It's enough for him to prodigal for a while.

After arranging nationwide takeaways to enter the second batch of cities, Lin Shurang recruited 500 fresh graduates, mainly his university alumni who went to these cities immediately.

The military order, no matter what method is used, must win these urban markets.

The whole people must win.

The second point is service first.

If the conspiracy cannot be used, then strengthen yourself.

Takeaway is an essential service industry, from platforms to merchants to riders, all serve users.

In the past, Quanmin Food Delivery gained an absolute market advantage by virtue of the strategy of "eating for one penny for one summer". Now, the other two companies are also implementing a subsidy strategy for one penny, and Quanmin's absolute market competitiveness is gone.

Then details win, service wins.

For the same product, how consumers choose depends on the user experience.

According to Lin Shu's arrangement, the core values ​​of food delivery for all people are: customers first, employees second, and the company third, excluding scumbags.

Compared with most companies, interests come first, shareholders come second, and employees come third. The interests of the enterprise are above all else. All Food Delivery puts customers first.

Prioritize customer experience in every occasion.

The rider wears neat overalls, smiles at the user, and maintains personal hygiene.

The fastest delivery, never overtime, everything is based on the user's good experience.

One word to describe it is to open the book.

Inward investigation is strictly prohibited within Quanmin Technology, and the spread of anxiety is strictly prohibited, but external competition must be open, and subsidies, services, and all details that can be investigated.

Start a war of volumes.

Going all out, Quanmin Takeout must win to the end.

The third point is the protracted war.

This time the enemy is very powerful, hundreds of times the size of our people, and our people will be crushed if we don't pay attention.

Don't be afraid, our people will not lose, and all units are ready for a protracted war.

Regardless of subsidies, services, or management, please work harder.

All eyes are on you.

Everything you do will have meaning.

For the whole people.

After Lin Shu made an impassioned speech, some of the people below, mainly fresh graduates, were excited to throw their heads and blood for the whole people, devote unlimited energy to work, and realize the value of life.

It's burning.

For the whole people.

However, another group of people, mainly veterans in the workplace, feel bitter.

Boss, you have been emphasizing anti-involution, but you have to win the discourse in the takeaway market, that is, you want us to work hard and roll up!

Clearly contradictory.

Also, there are a group of fresh graduates around me, who know what to do, it depends on how these rookies develop the market and how to win the market.

However, seeing how many copies the boss gave, they accepted it.

Desperate chant!
The boss personally supervised and fired all those who fished.

If you want to stay in Quanmin, you have to work hard.

I just hope this protracted war can end soon.

However, in fact, they were also motivated by Lin Shu and wanted to make the work they did meaningful.

People are born to work, so why not make work meaningful?

There is still money to take.

The best of both worlds.

Lin Shu didn't know the thoughts of the people below. The management meeting was over and they were dispersed, and all parties were engaged in the assigned work.

After a few days, the national takeaways are enthusiastic to advance the work progress and improve the user experience.

But with the same problem, the takeaway faces the bottom line directly, and the riders and merchants only pay attention to how much money they earn, not the emotional value, and the quality is extremely poor.

The management needs more patience to optimize, explain and adjust slowly.

One problem arises to solve one problem, one dispute arises to solve one dispute, and users who are really unreasonable choose to block and refuse service.

Money makes the way. If you want to make money, please follow the pace of the whole people. If you want to make more money, please strictly follow the regulations of the national food delivery.

Nationwide Food Delivery is united as one, striving unremittingly for the same goal to win the market.

Lin Shu brought his own pillow, and the others couldn't do it unless they struggled. The big boss entered the front line and did the same job as the people at the bottom.

As subordinates, how could they be alone and sneak away.

Although this kind of struggle is tiring, National Science and Technology does not support idlers. If the ability is not competent, they will be transferred and leave the post.

Compared with the 996, 361 performance mechanism of the peers, the elimination system at the end, and the wolf culture, the work pressure and anxiety every day are huge there, forcing people to move forward.

Under the better treatment of national science and technology, less frequent work, only need to improve work efficiency.

It's the difference between heaven and hell.

How dare you leave here.

Happiness is obtained by comparison.

So go ahead!
Follow Lin Zongchong.

With this attitude, the national takeaway has achieved remarkable results.

(End of this chapter)