Chapter 150
Guo Wanhuai suppressed his excitement, knowing that he couldn't make mistakes at this time, and said solemnly: "Boss, according to your plan, our national food delivery goal is to become the largest food delivery platform in China, driving tens of millions of merchants to become rich, covering all counties and cities across the country, and serving all Chinese citizens. We are passionate about realizing the great cause of food delivery for all."

"Our marketing staff respect and look forward to the boss. Inspired by your words, all of them burst out with infinite enthusiasm and 120% of their energy to implement the work arrangement. The merchants that are crucial to our national food delivery are settled, and the marketing staff are working hard to complete. , who would have thought of that!"

Just as Guo Wanhuai suppressed his excitement, his emotions came up again, and he continued excitedly: "Our marketing staff went door-to-door to find merchants to settle in. It didn't go well at first, and only a few merchants were willing to settle in a day. One night, our staff asked if they could The specific reason why they are willing to settle in the merchants, the answer is that there are too many food delivery platforms, they have signed five, which is enough, and it is a mess during the peak dining period, so it is better to focus on two food delivery platforms, and do not want to add others.”

"Ask what company we are. It is Quanmin Technology. The boss behind it is you, Mr. Lin. They got excited and took out their mobile phones to praise Quanmin's mobile phone. Boss, you are a conscientious and good person in the industry. Decided to agree to settle in, and believe in the reputation of national science and technology."

"Boss, the reason why our marketing department is progressing so smoothly is all thanks to you!"

Guo Wanhuai is 3% exaggerated and 7% real. He is an old marketer and knows how difficult it is to open up the market. It is like selling a comb to a monk. He knows how difficult it is. Running a business can make people depressed.

As a result, as soon as the name of Mr. Lin was given out, the market spread as smoothly as if ten bottles of Kaiser were used, and it was extremely smooth.

Merchants who thought it would take a huge amount of time to settle in can now complete it ahead of schedule.

It's all due to Mr. Lin.

Lin Shu was surprised. He didn't expect this to be the reason.

But when I heard this explanation, I believed it 90%.

Probably the benefits of brand value. In the 90s and 00s, why did major companies spend the most effort on advertising for brand value.

When a brand has an inherent high-quality image, ordinary people recognize the brand and have no reason to buy it.

Lin Shu's series of high-profile marketing operations in the past six months has lowered his image to ordinary people, and the technology for all people tied to him will naturally benefit.

It was also in Lin Shu's expectation. He knew the transcendent value that personal image could bring after it became an inherent impression.

It is the ability to own people and harmony in business competition, and before it officially enters the game, it will naturally get 30% of the public's support.

For example, here, when the merchant heard that it was Lin Shu's company, he immediately chose to cooperate.

Of course, a good impression is not enough, product quality and real discounts are needed.

Moreover, Lin Shu's inherent impression is that domestic products have a conscience, and the quality and affordability must be maintained.

Lin Shu asked Guo Wanhuai some details again, Guo Wanhuai answered fluently, Lin Shu was satisfied, remembered this person, turned to Li Tianlei, the head of the rider department, and asked him, "How about the recruitment of takeaway riders?"

Li Tianlei is over 1.8 years old, over 8000 meters tall, with a big beard and a simple and honest face. He stood up and replied in a deep voice: "According to Mr. Lin's request, takeaway riders will adopt a mixed mode of full-time and part-time. A national rider, we recruit from three places, factories, Henan and urban villages, no age limit, no gender limit, [-] base salary plus commission, including social security and medical insurance, can guarantee a monthly salary of more than [-]+, if necessary, can solve it Accommodation problem."

"The conditions are too good. All [-] full-time riders have been recruited. Now they are participating in strict military training and business training. Clothes, incubators and electric vehicles are also ready, waiting to be put online and put into use immediately."

"Very good." Lin Shu was satisfied.

Operating food delivery is different from operating short videos. Short video operations only need to focus on platform content and technical optimization.

Takeaway needs to pay more attention to merchants, riders, technologies, and models.

Especially the rider, which requires special attention.

Users order on the food delivery platform, merchants receive orders, and make meals according to needs. Generally, there will be no problems here.

After that, the takeaway staff delivered the food to the user, and various accidents are prone to occur here.

The simplest is the delivery time. When ordering takeout, users care about the price, the quality of the food, and the delivery time.

If the food delivery time is too long, the user experience will be extremely poor, especially when the current takeaway crowd is mainly white-collar office workers.

For these social animals, there is only one precious hour to rest at noon, and the takeaway will be cold if the food is delivered too early.

Delivery is too late, if it is delivered later, it will take up too much rest time and immediately become a powder keg.

Explode anytime.

Lunch and nap at noon are important means of life extension for social animals, and problems must not be allowed.

However, in addition to delays in food delivery accidents, there are also delivery errors, damages, and theft. The delivery staff steals food and is spat on.

If you want to reduce accidents, you can only work hard on the delivery staff.

However, the current three major food delivery platforms, Baidu, Meituan, and Are you hungry, actually don't pay much attention to food delivery staff, and they basically adopt a part-time model.

The delivery staff register on the platform, prepare a vehicle and start working without any training at all.

The early food delivery industry was very chaotic.

In Lin Shu’s era, the food delivery industry went from three kingdoms to four contending for hegemony, and then two to split the world equally.

The industry sprouted in 08 and grew in 14 and 15, but it was not formalized until 17.

Lin Shu, who lived through that period, did not think that the food delivery industry needed two companies, only his family was enough.

Therefore, Quanmin Takeout planned to reorganize the industry rules from the very beginning, and use refined operations to dominate the market.

The takeaway staff intends to work full-time and crush their opponents from the delivery service.

This is also the core competitiveness of the national food delivery.

After checking the details with Li Tianlei, Lin Shu turned his attention to technology, which is also the core of national food delivery.

As an industry leader, he knows that the whole world will enter the era of big data starting this year, and food delivery will also introduce big data technology, but it is different from certain platforms that know that the user often orders this meal through big data. , So the price rises, the price of the same meal is different for regular customers and regular customers, this is killing familiarity.

Killing acquaintance is equivalent to slaughtering an acquaintance, the more familiar you are, the more ruthless you will be slaughtered.

The national takeaway big data is different. The national big data mainly puts the meals that users often order in the first place, and recommends favorite merchants, which is probably similar to Douyin.

The purpose is to use technology to increase user stickiness.

In addition to big data technology, there are also food delivery route optimization and delivery delivery mechanisms.

This is handed over to Zhou Yaping's Long Ji department, and they will give the best plan.

Regarding the Long Ji department, outsiders think that the core of national technology is the smartphone.

In fact, it is not. The core part of the national technology is the Dragon Ji AI.

Long Ji AI is also the foundation of national science and technology.

Ignoring Long Ji AI for the time being, the National Food Delivery APP platform, business entry and riders have been discussed, and finally marketing.

Marketing is Lin Shu's specialty, and the national food delivery team doesn't need to worry too much, just leave it to him.

After encouraging the delivery team a few words, the preparatory meeting was over, and the delivery team continued to implement according to the preparatory plan.

The big carriage of Quanmin Technology also allocated a little bit of resources to the food delivery team.

Don't look at it just a little bit, now Quanmin Technology is not the shell company it was at the beginning of the year, there are only him and Yang Feiyan.

Now Quanmin Technology has more than 5000 employees (800 are delivery people), with a liquidity of more than 700 billion and a valuation of more than [-] billion US dollars. It is the top Internet company in China after Tengxu and Ali.

Although it can only be regarded as the little brother among the state-owned enterprises, it is definitely a giant among private enterprises.

Dividing out a little bit of resources, the food delivery for all people is also comparable to a giant snake swallowing a giant elephant, and its development speed is vigorous.

On the third day after the preparatory meeting, 90% of the preparations before going online were generally completed.

It's not over yet, Lin Shu wants to add fuel to the fire and help the whole people take out food.

Walking on the pitch-black tile floor, Lin Shu turned on the live broadcast function.

In half a second, five hundred people appeared in the live broadcast room.

"Boss Lin!"

"Hello, Mr. Lin!"

"Boss Lin, why did you start the live broadcast suddenly?"

The screen fills up instantly.

Lin Shu waited another five seconds, and the number of people online reached [-].

Unlike other live broadcast platforms that use popularity to increase the false popularity of the live broadcast room, Douyin live broadcast is the real number of people online.

The number of people in the upper right corner, one person who comes in to watch the live broadcast +1, one person who exits -1.

It means that in just five or six seconds, 14000 people actually poured in.

So terrifying.

Even if Jay Chou broadcasts live, he can't do this.

Lin Shu didn't wait any longer, and greeted the audience in the live broadcast room with a gentle smile: "Hi, I'm Lin Shu."

The barrage is boiling again.

"Hello, Mr. Lin."

"Wow, it's so good to see, I'm dead."

"Husband, marry me."

"The scene behind Mr. Lin is so familiar, it seems to be the old street of Pengcheng."

"Yes, I think it's Old Street."

The barrage was too fast, and Lin Shu couldn't see it, but what happened in the live broadcast room forced him to say: "Friends, please don't give me gifts, you can give gifts to those who need to live broadcast, or buy food for yourself." of."

Giving gifts on Douyin live broadcast will have special effects, such as giving a rocket, and there will be a rocket launch flashing screen.

Just after Lin Shu finished greeting, the screen was filled with presents, rockets, Lamborghini sea, crown rain, all over the country and all over the city.

The most expensive gift is Overwhelming Country, Priced at 19999.

Other anchors would be moved to tears by owning the country and the city, and there is at least [-] tax deduction for cash withdrawal.

A huge sum of money.

But is Lin Shu short of money?

For the man who donated 200 billion, 19999 is not in his eyes at all.

There were too many gifts, and the screen was full of special effects, which actually affected the effect of Lin Shu's live broadcast.

However, after this persuasion, the broadcast room was even more enjoyable.

Barrage speech.

"Mr. Lin, don't take it to heart. It's all small money. It's a thank you for your contribution to scientific research."

"Haha, the most glorious thing about my resume will come out in the future. I gave a reward to the richest man in China, and he even advised me to give less."

"The anchor told me not to give it away, hey, I want to give it away, it's just capricious."

'never mind. Seeing that the persuasion was useless, Lin Shu turned off the special effects of the gift, entered the main topic of the live broadcast, handed the phone to Tian Yuan aside, and said in a gentle tone: "Today the live broadcast is to share with you my daily work. Street, intending to go to the market for our new national science and technology business, please follow me."

The barrage is boiling again.

"It's really in the old street, damn it, I'm very close to Guomao, I'll go right away."

"The one in front, I'm also at China World Trade Center, I'll go too, I want to shake his hand."

"Oh my god, I'm going to work now, I'll ask for leave to go to Laojie, this is Mr. Lin alive."

"Why doesn't Mr. Lin come to Chang'an, I also want to see Mr. Lin alive."

Lin Shu walked into the 'crock pot soup' in front of him, smiled gently and said to the proprietress: "Hi, may I excuse you?"

The proprietress was about 45 years old, wearing an apron, and when she saw Lin Shu and his party were nervous, she stammered, "Yes, what's the matter, I, I didn't break the law."

Lin Shu smiled more warmly, and continued: "I have a new food delivery platform here, and I want to introduce it to you, the proprietress. If you think it is good, the proprietress can download the merchant version of the app and join our big family of national food delivery to get rich together."

As Lin Shu spoke, he introduced the details of the national takeaway, the benefits that merchants will get after joining the national takeaway, what they need to do, and the vision of the national takeaway: to make takeout as affordable and delicious as home.

The vision is also a slogan. Compared with Meituan's hungry "good but not expensive, life is delicious", Meituan's "help everyone eat better together and live a better life", Lin Shu's slogan is more pragmatic.

The proprietress is still very reserved, because of the style of Lin Shu and his party - the young man in front of him is dressed in ordinary clothes, but he is surrounded by five burly bodyguards. , and the person carrying the camera, accompanied by beautiful people, who is this young man?

In addition to the style, there is also a reason why a large number of people were squeezed by the gangsters outside the store.

This group of people is roughly estimated to be more than five hundred, occupying the entire aisle, and the number of people is increasing.

All eyes were on the inside of the store, and she was startled by the situation.

Who is the young man in front of him?
It seems that we have met.

Is it that person?
Then you can promise to give it a try.

Lin Shu saw that the proprietress was silent, and said patiently: "Madam proprietress, you don't need to do anything for the national takeaway. If you are willing to settle in our national takeaway, we can provide you with a takeaway order printer. When there is a takeaway order, the printer will spit out With paper order information, you configure the food according to the order, wait for the delivery staff to come to the door, confirm that it is correct, and then send the food away. This is equivalent to an additional income channel for you, which can increase your income and reduce the cost and time of cleaning dishes and chopsticks. This is a matter of no harm."

When Lin Shu finished speaking, Yang Feiyan walked up to Lin Shu and whispered, "Boss, look outside."

"Outside." Lin Shu turned around and was startled. It was like going to a New Year's market outside. Half the street was full of people.

Instead, they maintained a certain order and did not push forward blindly.

Seeing Lin Shu turn around, the group cheered.

"Wow."

"Oh, Mr. Lin."

"what!"

Although order was maintained, Lin Shu felt something was wrong.

There are too many people, completely occupying the sidewalk, and passers-by cannot pass.

And it is only to maintain order temporarily, and more people from both sides will join, and it will be difficult to say later.

Lin Shu said 'sorry' to the proprietress, walked towards the crowd, and bowed slightly: "Thank you for your love for me, I am deeply moved, but I hope you can express your love for me rationally, do you know? You are now behaving like you are grabbing the sidewalk , It is inappropriate to cause inconvenience to passers-by."

"Although I am very grateful to all of you, I also want to ask you to follow the public rules and not affect others. If you really want to see me, I will meet you at the Civic Square at eight o'clock in the evening. As for now, please disperse."

Lin Shu bowed to them, he was afraid of a stampede.

The people below were very cooperative and dispersed one by one. Except for a few people who looked at him from a distance, most of them left.

And this matter was on the hot search again.

In addition to Lin Shu's role in the hot search, there is also news about the launch of the national takeaway. Netizens are jubilant, and they must support Yunyun.

This is Lin Shu's marketing.

Take yourself as the main body of marketing.

I am National Technology.

Also, in addition to the boiling of netizens, the national food delivery business opponents panicked.

(End of this chapter)

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