A cheap business empire starting from mobile phones

Chapter 130 Content Construction
In the past week of May, Weishi Miaopai and the others have made their own efforts to deal with the threat of the rise of Douyin.

Microvision star linkage, huge subsidies, Miaopai uses Weibo to carry out activities.

In the melee of the short video industry, the growth of Douyin users has slowed down. At the end of April, the number of users exceeded 4000 million, reaching 4260 million.

In the past seven days of May, there are still only 4400 million users, and only one million users have been added in a week.

The user's use time has also been significantly reduced. The original four hours of daily use has dropped to two hours, and users are attracted by other things.

And this is normal. Last month, in order to expand the market, Douyin burned [-] million yuan, which is actually [-] million yuan. It is not a coupon.

Subsidizing creators, challenging rewards, and advertising, the daily network channel fee alone burns 200 million a day.

Coupled with the weakening of the freshness, it is normal for competitors to reproduce the Douyin mode, and the number of users and the duration of user usage will decrease.

This is the case in the market competition period. If you sing and I will appear on the stage, the other party will make an effort. If you don't follow up, you will definitely be overwhelmed.

Lin Shu did not choose to follow up and continue to burn money, but turned to content construction.

There are barriers to user growth. Zero to 100 million is a difficulty, and 100 million to 1000 million is another difficulty. After reaching 5000 million, it may rapidly grow to hundreds of millions of users, or it may stop there.

If Internet products want to break through the 5000 million user limit, it depends on market demand, product quality, and fate.

Some products can die with only a million users, while others can reach hundreds of millions as soon as they go online.

Douyin's fate can reach the level of one billion, ranging from an 80-year-old old man to a four- or five-year-old urchin, and even uneducated people can use Douyin.

Douyin is not just a short video software, but also a social software, and social interaction is a must for human beings.

Thinking too far, back to the topic, Douyin wants to break through 5000 million users and reach hundreds of millions. It is not enough to burn money and grow naturally.

Content construction is needed. When Douyin's high-quality content and recording life become part of people's daily life, a complete content ecology will be formed.

Douyin will also complete its transformation.

Just like WeChat, it enters social relations and becomes a link in society.

Lin Shu's plans for Douyin are far away.

With thoughts wandering in his mind, Lin Shu walked to the content department, also known as the Internet celebrity department, where Yuexiang Entertainment's office is located.

Yingying Yanyan is still a female Internet celebrity with exquisite makeup, the air is filled with the smell of rouge and perfume, and they are busy in short skirts and suspenders.

Now the Internet celebrity department has become formal, Internet celebrity cultivation, Internet celebrity packaging, short video shooting, fan business, including online drama, online variety show, live variety show and online big movie production, production and distribution, is a scale of more than 300 people medium-sized brokerage firm.

Arriving at Li Yilei's office, she was discussing something with Song Tao and Guan Yingtong from the Douyin campaign group. As soon as Lin Shu arrived there, the three stood up to say hello.

Lin Shu sat in the main seat, chatted a few words, and entered today's topic: "How is the star-making project progressing?"

After the Topic Challenge, Lin Shu arranged for the second main promotion project of the Internet celebrity department. The main person in charge was Li Yilei. She got up and said, "Boss, according to your request, we have signed a total of 108 Douyin masters to become We Douyin top bloggers, through traffic support, capital subsidies and content packaging, make them popular and realize cash for them."

"In half a month, the average income of these top bloggers is 10+. The top bloggers have 1000 or 300 million fans and earn [-] million soft sister coins. The poorer earn [-]+. Monetization is mainly advertising, promotion and commission.”

"60% of these top bloggers are good-looking and talented bloggers, 25% are creative video bloggers, and the rest are life records, popular science, and specific occupation bloggers. For the time being, there are not many industries involved, and the number of ordinary people is reduced. Generally has a skill."

"The star-making plan is progressing smoothly. Boss, your request, the star-making plan, let Douyin have 1000 bloggers with 100 fans, 10 bloggers with millions of fans, 10 bloggers with tens of millions of fans, and at least one blogger who is famous all over the Internet. Internet celebrity, realized income of over [-] million, and now the progress is [-]%, there is already a well-known big Internet celebrity in the whole network, that is... I, haha."

Li Yilei laughed, and so did Lin Shu, but it's not a joke that Li Yilei is arrogant, but that Li Yilei is indeed famous, with 1200 million Douyin users, and the videos she posted are out of the circle. She is the top short video blogger on Douyin, a big internet celebrity pieces.

Regarding Li Yilei's report, Lin Shu said with satisfaction: "Very good, the star-making plan is related to the key to our vibrato winning this short video competition, you must pay attention to it."

Li Yilei understood that Lin Shu had analyzed it with them earlier.

In the current short video field, there are five major players, Weishi, Meipai, Miaopai, Xiaokaxiu and Douyin.

Douyin is leading the way with its recommendation algorithm and perfect model, but the other four companies are unwilling to show weakness and find their own strengths.

If you want to kill them completely and dominate the short video market, you need to work hard on the content.

The star-making plan is a link in the construction of head content.

What is the star-making project? Simply put, it turns ordinary people into stars.

Use the power of capital to turn bloggers who were originally ordinary people into Internet celebrities with a large number of fans, and let these Internet celebrities provide high-quality content for Douyin and stabilize fans.

For Douyin, these fans are users.

Li Yilei said solemnly: "The star-making plan is the focus of our content department in the future, and we have always followed your arrangement, boss."

"Not bad." Lin Shu nodded slightly.

Douyin is a short video platform. An Internet tycoon once said: The world needs users to show creative thinking media, and starting a business in this field will surely succeed.

People have a desire to express events, so there are forums, post bars, and Weibo.

People have the desire to create videos, so there are Youku, Tudou, and Liujianfang.

People have the desire to display words, so there are major novel websites and Zhihu.

Douyin is also a similar theory, and it is a place to show users' creative capabilities.

The essence is a platform. Since it is a platform, it should be built around the platform.

As the operator of Douyin, finding celebrities to promote is second, and more important is the establishment and maintenance of rules and the improvement of the ecology.

To put it another way, Lin Shu positioned Douyin as a place to raise Gu.

When users post videos on Douyin, they will gain fans, and these fans will bring benefits to users, including money, vanity and a sense of accomplishment.

As long as some people spread the news that they earn millions of dollars a month on Douyin and can make money while lying down, more users will create videos on Douyin.

The star-making project is a way to improve the ecology. Lin Shu wants to buy horses with a lot of money, and through the official support of Internet celebrities, let these Internet celebrities make a lot of money, so as to tell others.

Come to Douyin to post videos, money comes here quickly, and you can make a lot of money.

The star-making plan is an important link in the construction of Douyin's head content.

But for the positioning of Douyin, the head content alone is not enough. Lin Shu also said: "The star-making plan is indeed the focus of your content department's future work. In addition, another focus is life records."

"Life record?" The three of Li Yilei took out pens and paper and memorized it carefully. The boss is going to assign work.

"Yes." Lin Shu explained: "Content construction is divided into two parts, one is the head content, which belongs to high-quality creators, and the other is the bottom content, which is the category of ordinary users. The head content attracts users to click, and the bottom content is Social attributes, specifically, have something to do with our Douyin promotional slogan.”

"Current Douyin users are mainly post-90s and college students in the first and second tiers. The promotional slogan is 'Douyin, a music short video community focusing on the new generation'. After that, our users will turn to all age groups, and the promotional slogan will also change. , and become 'Douyin records a beautiful life'."

"Life is a great art. In such a big vat of life, each of us can be an artist of life."

"Douyin is a platform for more people to record a better life, liberate people's creative nature through recording, creation, communication, and video."

"In the next six months, we will not continue to promote Douyin, but will focus on content construction, top-level star-making and bottom-level recording of life."

"There will be a series of plans to allow Douyin to enter all walks of life, penetrate into clothing, food, housing, and transportation, and become a part of people's lives. Of course, for the time being, you don't need to think about such a long-term. What you have to do now is..."

Lin Shu arranged the 'beautiful life' plan step by step, he knew it.

The top five in the short video industry are vying for hegemony, and there are many capitals eyeing them. If Douyin wants to break through and dominate the market, it needs to come up with more core competitiveness. Content construction must pay attention to the link.

By some definition, more important than technical patterns.

As long as the content ecology is well established, just like Android in the mobile operating system, no matter how latecomers catch up, it will not be able to shake the position of the Android market--Long Ji has not been shaken, and Long Ji has integrated into the Android market.

In short, now Lin Shu only needs to focus on content construction, and doesn't have to care too much about what competitors do.

After the arrangement was completed, Lin Shu, led by Li Yilei, introduced the Internet celebrity team of the Internet celebrity department, mainly the top ten Internet celebrities currently promoted by the Internet celebrity department, which are the specific results of the star-making plan.

When these people gathered together, Li Yilei pulled one person up and said: "This is our No.10 blogger 'Ye Zixuan' who is also the tenth blogger with tens of millions of views in the Challenge. 130 million fans."

Ye Zixuan is tall and tall, 1.7 meters five, she is a model figure, her face is also pretty, and even more precious is she has a xiong.

After Li Yilei's introduction, she jumped out to shake hands with Lin Shu, her eyes were soft and she wanted to eat Lin Shu.

Then came the second place, and Li Yilei said: "This is Weng Jiana, the ninth in the list of Internet celebrities, and the ninth in the total number of views of the Ten Million Challenge. Relying on a red dress to get tens of millions of views and gain millions of fans."

Weng Jiana and Lin Shu knew that she was a bridesmaid at a friend's wedding. She was wearing a festive Chinese bridesmaid red dress, which was very beautiful and had a unique oriental charm. The video was uploaded to Douyin by the wedding guests and became popular on the Internet.

This is an amateur who became popular because of the short video, which is exactly what Lin Shu needs.

To make her popular, why worry about not having high-quality amateurs to join Douyin.

"This is Li Jiaqi, Mr. Lin, you've met him before, and he's ranked eighth this time." Li Yilei introduced the soft-faced boy.

Li Jiaqi is in the same class as Lin Shu and also graduated this year.

But he dropped out of college last year to start a business.

Li Jiaqi was ashamed to say hello to Lin Shu, and the company gave him a whole team, but this time he only ranked eighth in the topic challenge, which did not reflect his due value.

Lin Shu saw his frustration, and patted him on the shoulder: "Work hard, your talent has not yet reached its full potential, now accumulate more fans."

Li Jiaqi, as one of the two heavenly kings in the world of goods delivery in the future, is related to his other layout, and needs to be given more attention.

Li Jiaqi nodded vigorously, and he would definitely not disappoint Mr. Lin's expectations of him—although the two were in the same class, he often felt that he was small in front of Mr. Lin.

"The seventh place is Miss Rabbit Ya, whose real name is Zhu Rongyun. She is a talent anchor, the main singer, and has 234 million fans."

"The sixth place is Lai Yifa, who is also a talent anchor. His talent is funny and singing, and he has 268 million fans."

"The fifth place is Mi Zijun, a big eater with 301 million fans."

"The fourth place is Zhang Xiaoyi, a fashion anchor with 406 million fans."

"The third place is Li Ziqi. She is not in Shanghai, but in her hometown. She has 846 million fans. She ranks third in the Ten Thousand Topics Challenge, with 1300 million views. She is the main celebrity of our company. We assign a dedicated team to give The maximum traffic is not limited to Douyin, it is sent on all platforms, including the external network.”

These people are all famous Internet celebrities in later generations, the most famous of which is Li Ziqi, who is not only popular in China, but also popular all over the world. The No. 1 Chinese culture input, Lin Shu personally takes care of her, and basically prevents her from being contaminated. Too much society is complicated, just concentrate on her pastoral countryside.

But here, Lin Shu didn't express his opinion too much to Li Ziqi, but paid more attention to Zhang Xiaoyi, and took the initiative to reach out to her: "Miss Zhang, you are welcome to join the whole people."

Zhang Xiaoyi was flattered, she was just a small person, and the president personally extended her hand—you know, just now when Sister Pa introduced everyone, President Lin didn't take the initiative to shake hands, she was the first one.

Shocked, he stammered, "Lin, Mr. Lin, it's my honor."

"Work hard, and remember that the company will always be your backing." Lin Shu's words were very short, and there was no need to explain some things clearly now.

Li Yilei over there was also shocked. Zhang Xiaoyi's appearance was considered a beauty, but in terms of many beauties, beauty did not rank high, and she was an ordinary woman in front of Assistant Yang.

The figure is also very ordinary, much worse than that of Ye Zixuan, Mr. Gang Lin is not willing to shake hands with Ye Zixuan, so why did he take the initiative to shake hands with Zhang Xiaoyi.

Zhang Xiaoyi has something special that attracts Mr. Lin's attention.

Could it be that Mr. Lin likes this similar woman?

After shocking Li Yilei for a whole year, Zhang Xiaoyi's appearance is honestly a bit masculine... Boss Lin likes such a woman?
Seeing Li Yilei in a daze, Lin Shu reminded, "Then introduce the results of the star-making project."

"Okay." Li Yilei came back to her senses, Zhang Xiaoyi's matter was in her heart, and said with a confused smile: "Our star-making project is the second pick, and it is also the No. 2 overall ranking of the Ten Thousand Topics Challenge. Li Yilei, papa sauce, is me."

As if there was a camera, Li Yilei bowed over there, and said sincerely to the air microphone: "Thank you for the cultivation of the company, thank the fans for their support, and of course, thank our great Mr. Lin for the creativity. I can achieve today because of It was Mr. Lin who set the development path for me, Mr. Lin, you are my benefactor.”

"Exaggerated." Lin Shu said with a smile: "You rely on yourself papa, your talent and beauty make you."

"Without Mr. Lin, there would be no PAPA." Li Yilei did not exaggerate. Her first work was created with Lin Shu's assistance, and the entire style and the use of a voice changer to change the sound were confirmed by Lin Shu.

Without Mr. Lin, she would probably still be struggling with schoolwork and work in Yanjing.

There were many outsiders here, so Lin Shu didn't want to be courteous to her, and looked at the last member of the Star-making Project, the girl who ranked first in the Ten Thousand Topics Challenge.

He is acquainted.

This person is Yanjing meets a woman, Xie Anran.

She overwhelmed all the Internet celebrities and became Douyin Cinderella.

She looked over.

(End of this chapter)