The trip starts from Yongliang land and checks in

Chapter 124 Visiting Yuelu Academy
Next, Zhang Xiao bought two sets of bean curds at another store, and took a close-up of the bean curds in his hand: "Look, the main snack in this shop is bean curds. A layer of bean or egg mixed skins are placed in the pot. The bottom is glutinous rice mixed with some chopped ham sausage and shallots, etc., and it is slowly baked to be eaten like a crispy rice crust. It tastes very flavorful, salty, crispy and delicious."

After speaking, he picked up another piece and ate it with an expression of enjoyment.

"Kepik's army is in place, waiting for Brother Xiao to release poison at any time!"

"The army of sauerkraut and beef noodles in the old altar is in place, waiting for brother Yang to release poison at any time!"

"The army of fried buns is in place, waiting for brother Xiao to release the poison at any time!"

"Come on, come on, who is afraid of whom? It happens to be my birthday today, and my mother made me a big table of delicious food, are you afraid?"

"I beg you, which kind-hearted person will give me some food, I really can't bear it!"

"It's new here at first glance upstairs, watching brother Xiao's live broadcast, can you carry it if you don't prepare some food at any time?"

Immediately, they walked around Pozi Street from beginning to end, took a lunch break after eating, and planned to visit Yuelu Academy in the afternoon.

After arriving at Yuelu Academy, Zhang Xiao gave a brief introduction as usual: "Yuelu Academy, one of the four ancient academies, is the pride of China's cultural history and education history. It has a long history of running schools and has cultivated many outstanding talents. "

"The school is named after the mountain, because the school is prosperous. Yuelu Academy is one of the famous "Four Academies" in ancient my country. It is located at the foot of Yuelu Mountain. People regard Yuelu Mountain as one of the 72 peaks of Nanyue and the foot of Hengshan Mountain, so it is named Yuelu. Yuelu The mountains are close to the city but not noisy, the forest is deep and the springs are sweet, thus providing a superior natural environment for the development of culture and education.”

"Yuelu Academy was officially established in the upsurge of establishing academies in the early Song Dynasty. The founder was Zhu Dong, the governor of Tanzhou at that time. In 976 AD, Zhu Dong expanded the school established by the monks into an academy. There were five lecture rooms and 52 houses. Thus Yuelu Academy was born.”

Then, Zhang Xiao and Chen Xi came to the lecture hall, and the first thing they saw were two chairs.

"Lectures are the core part of the academy. Two chairs are placed in the lecture hall. In ancient times, debate was used as an educational method. Two teachers debated on a topic, and students could occasionally participate in it. Things become more and more clear when debated, but now we The exam-oriented education adopted is indoctrination, I would like to ask you, what are your views on exam-oriented education?"

"Hey, exam-oriented education is also the helplessness of the times."

"I think that quality education requires money, and exam-oriented education is inevitable and irreplaceable at this stage."

"The more I grow up, the more I feel that the exam-oriented education in our country is really, really awesome."

"Industrialized education is conducive to popularizing education, but not conducive to cultivating masters in the field."

Immediately, Zhang Xiao looked at Chen Xi and asked with a smile, "By the way, do you have any ideas?"

Chen Xi thought for a moment, then said: "Well, I think so, Huaxia Exam-Oriented Education is a good education suitable for our country's national conditions. It has cultivated a large number of talents for our country, and it is worth learning from countries all over the world. It cannot be changed. We should completely resist quality education and develop the Hengshui model so that the next generation can be admitted to Tsinghua University and Peking University.”

"Well, what you said makes sense."

Zhang Xiao said with emotion: "Next, it's all my family's opinion!! We have long opposed "examination-oriented education" and "quality education", which is completely wrong. Because "examination-oriented" itself can exercise people's various abilities. Quality, and "quality" cannot be completely opposed to "examination."

"I personally think that the Huaxia-style exam-oriented education method should be called "industrialized education". Its typical characteristics are"

"Well, as expected of Brother Xiao, you can still express a refreshing point of view as always!"

"Huanran enlightened, thank you Brother Xiao for clarifying the confusion!"

"Industrialized education, this word is very accurate!!!"

"Every time I listen to Brother Xiao's point of view, I gain a lot, thank you!!"

"Well, let's end this topic."

They continued to tour around, and introduced: "The academy is privately run, and an important sign different from government schools is that it allows different schools of thought to give lectures freely. This important teaching form reflects the characteristics of "a hundred schools of thought contend" in the academy. .Speaking allows different schools of thought to discuss and promote each other.”

Entering the academy, right above the gate, there is an imperial plaque of "Yuelu Academy" hung by Emperor Zhenzong of Song Dynasty.

"The couplets hanging on both sides of the gate are 'Only Chu is talented, Yu Si is prosperous'. The first couplet is from "Zuo Zhuan" "Although Chu has talent, Jin is practical" and the second couplet is from "The Analects of Confucius" "When Tang Yu was in Tang Dynasty, Yu Si For Sheng'."

At this time, some female college students not far away invited them to visit Yuelu Academy, and they were immediately attracted by his remarks.

At the same time, they recognized that this is Zhang Xiao, the recent Internet celebrity, so they all excitedly took pictures, and whispered: "As expected of Zhang Xiao, seeing him quoting scriptures like this today, it seems that his knowledge reserve is very scary!"

"Indeed, the fans I met before kept boasting about how dedicated he is and how eloquent he is. When I saw him today, he was really like that, and he had a very good temperament."

Of course, Zhang Xiao and Chen Xi didn't realize that there were many tourists quietly observing and discussing them, talking to themselves: "Yuelu Academy reached its peak in the Southern Song Dynasty. Zhang Shi, Zhu Jia and Lu Zuqian said The three sages in the southeast. The three sages and Lu Jiuyuan are the four famous Neo-Confucians in the Southern Song Dynasty. Zhu Jia is a master of Neo-Confucianism. He gave lectures at Yuelu Academy twice. .”

"Ah, Zhu Xi has really harmed China for thousands of years."

"Indeed, Cheng Zhu's Neo-Confucianism is very harmful!"

"Brother Xiao, what do you think of Cheng Zhu's Confucianism?"

"Is Cheng-Zhu Neo-Confucianism really that bad? Is it its own fault or has it been misinterpreted by later generations?"

"Ah..." Zhang Xiao was stunned for a moment, then he laughed and said, "This is a good question, then let me explain my general understanding. Advice and discussion are welcome."

"First of all." "To sum up, I don't think there is anything unforgivable in Cheng-Zhu Neo-Confucianism itself. It is just a backward thought of the old era, and it also had progressive significance at that time. The moral thought in it is used for self-discipline. Yes, judging people by morality will definitely distort human nature, but this is not a problem of morality itself.”

"Indeed, it also inspires and thinks a lot for me."

"Thank you brother Xiao!"

"Suddenly enlightened"

When Zhang Xiao and Chen Xi finished their visit and were about to leave Yuelu Academy, several female college students had the courage to come forward with a smile and thank them: "Hello, Brother Xiao, we are your fans. The science popularization and various unique insights on the road can be said to be very rewarding!" "So, I would like to express my thanks to you!"

"Oh really?" Seeing this, Zhang Xiao chuckled and said, "It's my honor to have my humble opinion recognized!"

"Hey, Brother Xiao, please don't say that, we still admire you very much!" Then, after they finished speaking, they looked at each other and smiled, but their words stopped abruptly.

"Well, then you guys. Is there anything else?"

"Brother Xiao, we, we want to"

Looking at their coy looks, Zhang Xiao had a strange expression on his face, and the atmosphere seemed a little awkward.

After a while, Chen Xi interrupted the silence, and couldn't help but said, "Do you want to take a photo with us? Or do you want to sign?"

They immediately beamed with joy: "I want them all!! Sister Xi understands us!!"

Seeing this, Zhang Xiao was a little ashamed, and shook his head dumbfoundingly: "I knew it."

In the past two days, the busy work of the studio is to sell the film and television copyright of "Traveling Days of Dawn".

When the news spread in the industry, it immediately attracted the attention of major video websites and TV stations.

Representatives from many TV stations and video sites came to watch the trial version. After watching it, the excitement was far beyond their expectations. This is the first documentary in this form in history. Every representative has the intention to purchase the copyright .

If you are interested, let's negotiate.

First of all, Zhang Xiao negotiated copyright with the TV station.

Four provincial TV stations and three local TV stations came to buy the rights this time.

The first round of the golden broadcast of "Dawn's Traveling Days" can be sold to these several TV stations at the same time. One or two of them will pay more, and the rest will pay less, but the broadcast time must be subject to the one with the more investment. One opinion.Video sites should also follow the broadcast time of satellite TV.

Of course, these are not related to Zhang Xiao's business, they can negotiate on their own when the broadcast time is up.

Satellite TV generally holds the copyright of this drama for about two years, and if they want to continue broadcasting it later, they have to buy the copyright again.

Viewership ratings are the most important thing.

The core of competition among TV stations is the ratings competition. Of course, only when the ratings go up can they attract advertisers.

Therefore, when many TV stations sign the purchase contract, they will attach a "gambling agreement".

At present in China, more than 80% of the annual income of TV stations comes from advertising sales.

For TV stations, advertising revenue will increase only if the ratings are increased.

For advertisers, apart from those TV dramas and programs that have become phenomenal, the most important measure they use to evaluate the value of advertising is the ratings, and there is no other way.

Therefore, many TV stations will attach a "gambling agreement" when signing a TV series purchase contract with a film and television company.

That is to say, when the producer sells the TV series, he must make a ratings guarantee to the TV station—the TV series must reach the guaranteed ratings value in the agreement when it is broadcast, so that the seller can get all the purchase money from the TV station.

Otherwise, the corresponding deductions will be made according to the agreed ratio.

Correspondingly, if the ratings are higher than expected, the TV station will also increase money.

After a group of intense negotiations, the asking price for an episode of "Travel Days at Dawn" was 150 million yuan.

However, this is not the final price. Every time the ratings are lower than 0.1, the TV station will deduct a single episode purchase fee of 20 yuan.

If the final audience rating is only 0.9%, then the unit price per episode will drop to 180 million yuan.

Conversely, if the ratings are higher, 0.1, Zhang Xiao will be given an extra 20 yuan per episode.

If the final audience rating reaches 1.1, then the unit price per episode will be 220 million yuan.

Of course, 200 million yuan is the price offered by the big-headed Mango Satellite TV this time, and the price purchased by other TV stations is 100 million yuan per episode.However, the betting agreement is valid.

Zhang Xiao is quite satisfied with this 'VAM' agreement. He earns more and earns less, but the quality of his films is still up to him.However, he knew that he would definitely make a profit without losing money. !
After negotiating with the TV station, Zhang Xiao will start negotiating with the video site next.There is no broadcast time limit on the Internet. Under normal circumstances, it is played after the TV station has finished broadcasting, or at the same time. Therefore, there is no such thing as big head or big head, and the price is the same.

In recent years, video websites have brought tremendous changes to the variety show industry. Today, copyrights are no longer limited to TV copyrights, but online copyrights have also been added.In just a few years, the unit price of online copyright for an episode of a TV series jumped from a few thousand yuan to several million yuan.

Now online video sites are relatively rich, and if they are good, it is probably equivalent to sending an extra satellite TV.

When it was time to negotiate, Ye Yishu took out a document and showed it to Zhang Xiao, and he was very surprised when he saw it, it showed on the document.

In 2012, the most popular "The Legend of Zhen Huan", the TV copyright was 95 yuan per episode, while the online copyright was only 25 yuan.

In 2014, the TV copyright episode of "Legend of Wu Mei Niang" was sold for 338 million yuan, while the online copyright was 82 yuan.

The TV copyright of "Legend of Miyue" is 620 million yuan for a single episode, and the online copyright is 350 million yuan; then the online copyright has increased.

The copyright of the new drama "Ruyi's Royal Love in the Palace" has been sold, the TV copyright is 600 million yuan, and the online copyright is as high as 900 million yuan.

It can be found that the phenomenon of inversion occurs. In layman's terms, the copyright fee of the Internet is higher than that of TV copyright.

The three video sites participating in the bidding are relatively large video sites in China, including Youku, Aiqi, and Tencent.

The price offered by the three video sites is 200 million per episode.Because it is not a website-only mode, the cost is a little less.

In particular, the rich and rich Tencent Video wanted to secretly negotiate with Zhang Xiao: Buy the exclusive online copyright of the entire drama at a price of 900 million yuan per episode.

Although he could make a lot of money this way, Zhang Xiao still chose to politely decline.

He understands the current society, what is the focus of development, that is, the flow of people and the exposure rate, and the number of people who watch it on three websites at the same time is definitely much stronger than that of a single broadcast.

With a large number of people, do you still worry that future episodes will not sell at a high price?
……

After such a day alone, the harvest can be said to be full.Zhang Xiaofang signed contracts with four TV stations and three video sites at the same time.At the same time, this is also a great incentive for him and Lixiao Xiguang Studio.

He used to think that he was famous, but he was only limited to Internet celebrities. He didn't expect that after being on CCTV before, his qualitative change had already taken place. Now even the domestic provincial satellite TV has come to buy his copyright, which proves him from the side. The reputation has already reached a higher level.

(End of this chapter)